DocumentationJourney Optimizer B2BJourney Optimizer B2B Edition Documentation

Exported Experience Platform datasets

Last update: October 7, 2026

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Adobe Journey Optimizer B2B Edition makes account, person, buying group, and journey information available in Adobe Experience Platform. A dataset is a collection of related records. For example, a person dataset describes people, a membership dataset connects people to accounts or journeys, and an event dataset records actions such as opening an email.

Use this guide to understand what each dataset contains, what its fields mean, and how related records connect. Dataset names follow this pattern:

AJOB2B-<datasetVersion>-<entity>

Here, <entity> describes the information, such as person, account_relational, or person_event. <datasetVersion> identifies the version of the dataset’s field definitions. The section headings show the documented names; your Experience Platform environment may also contain older versions.

For the namespace and schema setup that supports these exports, see B2B namespaces and schemas.

NOTE
Adobe retains older dataset versions to avoid disrupting existing use. As a result, you might find multiple versions of the same dataset in your sandbox. If you no longer use an older dataset, you can request that Adobe remove it. Before requesting removal, confirm that the dataset is no longer in use.

Reading this guide

  • Field name: the exact name you see in Experience Platform. Dots separate levels within a field, such as consents.marketing.email.val.
  • Record ID: identifies the record in that dataset.
  • Relationship: names the dataset and field that the identifier matches. For example, Matches AJOB2B-1_5_4-buying_group (_id) means the field refers to a buying group’s _id. Match the complete identifier; do not shorten it or try to rebuild it.
  • Standard Adobe format: uses Adobe’s shared field definitions.
  • Related-record format: organizes information as records you can connect using matching identifiers.

For example, buying_group_member.buyingGroupID matches buying_group._id, and its personID matches person_relational._id or the Person dataset’s personKey.sourceKey. These links help you understand who belongs to a buying group. Experience Platform does not automatically create reports or audiences from the links alone.

Some identifiers refer to information that has no separate dataset in this guide, such as a marketing program. The Relationship column notes this instead of naming a dataset that does not exist here.

isDeleted is true when the record is marked as deleted and false when it is not. Do not treat it as a general active-member or consent indicator. lastUpdatedDate describes the record’s latest data update; for events, use timestamp to understand when the activity happened. A blank field means that information is unavailable or does not apply to that record.

The related-record datasets use version 1_5_4. Where a field is not currently populated or needs special handling, the relevant section explains the customer-visible limitation.

An audience is a group of people who meet selected criteria. Availability for audience creation depends on your Experience Platform setup for combining information into person profiles. A dataset’s presence in Experience Platform does not, by itself, mean it is available for segmentation.

Choosing a dataset

What you want to understand
Datasets to look for
People and their email preferences
person
Account details and person contact details
account_relational, person_relational
Which people are associated with an account
account_member, account_person
Buying groups, their members, and status changes
buying_group, buying_group_member, buying_group_event
Account journeys and participating accounts
account_journey, account_journey_member, account_event
Person journeys and participating people
person_journey, person_journey_member
Steps within a journey
account_journey_node, person_journey_node, journey_node
Email, web, and other supported person activities
person_event, person_event_relational

The following sections provide the full dataset names and field details. A journey describes the overall experience; a membership connects a person or account to that journey; an event describes something that happened.

Entity relation diagram
Entity relationship diagram for datasets exported to Adobe Experience Platform

AJOB2B-1_5_1-person

Each record describes a person, their identifiers, and their email marketing preference. Use it for person-level reporting and, where Profile is configured, to help build audiences.

Format: Standard Adobe format

Field name
Relationship
What it tells you
personID
Record ID
Identifier for the person. Use the complete value to match related records.
personKey.sourceID
Person identifier in the connected system.
personKey.sourceInstanceID
Identifier of the Experience Platform environment or connected account.
personKey.sourceType
Name of the connected product.
personKey.sourceKey
Complete person identifier used to match related records.
identityMap
Other identifiers that help Experience Platform recognize the same person across your connected data.
consents.marketing.email.val
Email marketing preference: n indicates an opt-out; y indicates no opt-out recorded in this field. This field alone does not establish permission to send marketing email.
consents.marketing.email.time
Date and time when the email preference was last updated.
consents.marketing.email.reason
Reason for the opt-out, when provided (only set when unsubscribed).
isDeleted
Whether this person record is marked as deleted.
NOTE
Your organization may have additional person fields beyond those listed here.

When your organization uses its own configured account or person datasets, those records can also include isDeleted. See Customer-owned datasets.

AJOB2B-1_5_4-account_member

Each record links one account to one person. Use this dataset to report which people are associated with each account; it describes the relationship rather than either profile.

Format: Related-record format

Field name
Relationship
What it tells you
_id
Record ID
Relationship record id.
accountID
Matches AJOB2B-1_5_4-account_relational (_id)
Account identifier.
personID
Matches AJOB2B-1_5_4-person_relational (_id)
Person identifier.
isDeleted
Whether this record is marked as deleted.
lastUpdatedDate
Last modification time.

AJOB2B-1_5_4-buying_group

Each record describes a buying group associated with an account, including its name, status, solution interest, and engagement and completeness scores. The buying-group stage is not currently populated.

Format: Related-record format

Field name
Relationship
What it tells you
_id
Record ID
Buying group record id (use the complete value).
buyingGroupName
Buying group name.
engagementScore
Engagement score.
completenessScore
Completeness score.
accountID
Matches AJOB2B-1_5_4-account_relational (_id)
Related account identifier.
solutionInterest
Solution interest label.
buyingGroupStatus
Status.
buyingGroupStage
Buying group stage name.
isDeleted
Whether this record is marked as deleted.
lastUpdatedDate
Last modification time.
NOTE
Availability note: buyingGroupStage is currently blank. Do not use it to filter or group buying groups by stage.

AJOB2B-1_5_4-buying_group_member

Each record links a person to a buying group and records that person’s role. Use it to report buying-group composition and role coverage.

isDeleted does not always indicate whether a person has been removed from a buying group. Do not use this field alone to determine current membership. The role name can be blank when no role information is available.

Format: Related-record format

Field name
Relationship
What it tells you
_id
Record ID
Membership record id.
buyingGroupID
Matches AJOB2B-1_5_4-buying_group (_id)
Buying group identifier.
personID
Matches AJOB2B-1_5_4-person_relational (_id)
Person identifier.
buyingGroupMemberRole
Role name, when available.
isDeleted
Whether this record is marked as deleted.
lastUpdatedDate
Last modification time.

AJOB2B-1_5_4-account_journey

Each record describes an account journey, with its name, status, and start and end dates. Use it to report journey lifecycle and status for accounts.

Format: Related-record format

Field name
Relationship
What it tells you
_id
Record ID
Journey record id (use the complete value).
accountJourneyName
Journey name.
accountJourneyStatus
Status (e.g. draft, live, finished).
startDate
Start timestamp.
endDate
End timestamp.
isDeleted
Whether this record is marked as deleted.
lastUpdatedDate
Last modification time.

AJOB2B-1_5_4-account_journey_member

Each record connects an account with an account journey. Use it to identify and report which accounts are participating in each journey.

Format: Related-record format

Field name
Relationship
What it tells you
_id
Record ID
Membership record id.
accountID
Matches AJOB2B-1_5_4-account_relational (_id)
Account identifier.
journeyID
Matches AJOB2B-1_5_4-account_journey (_id)
Account journey identifier.
isDeleted
Whether this record is marked as deleted.
lastUpdatedDate
Last modification time.

AJOB2B-1_5_4-person_journey

Each record describes a person journey, with its name, status, and start and end dates. Use it to report journey lifecycle and status for person-focused journeys.

Format: Related-record format

Field name
Relationship
What it tells you
_id
Record ID
Journey record id (use the complete value).
personJourneyName
Journey name.
personJourneyStatus
Status (e.g. draft, live, finished).
startDate
Start timestamp.
endDate
End timestamp.
isDeleted
Whether this record is marked as deleted.
lastUpdatedDate
Last modification time.

AJOB2B-1_5_4-person_journey_member

Each record describes a person’s membership in a journey, including the current journey node, membership and entry dates, and entry count. Use it to report enrollment, re-entry, and journey progress.

Format: Related-record format

Field name
Relationship
What it tells you
_id
Record ID
Membership record id.
marketingProgramID
Marketing program identifier the journey belongs to.
personID
Matches AJOB2B-1_5_4-person_relational (_id)
Person identifier.
journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Journey identifier.
journeyNodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Identifier of the journey node the person is currently at.
membershipDate
When the person became a member of the marketing program.
lastEntryDate
When the person last entered the journey.
reentryOpensAt
When the person can re-enter the journey.
entryCount
Count of times the person has entered the journey.
createdDate
When the record was created.
updatedDate
When the record was last changed.
isDeleted
Whether this record is marked as deleted.
lastUpdatedDate
Last modification time.

AJOB2B-1_5_4-account_journey_node

Each record describes a step in a journey, including the kind of step and the journey it belongs to. A journey node is a step such as a start, wait, or decision. The same steps can appear in person_journey_node; match accountJourneyID to an account journey before treating a step as account-specific.

Format: Related-record format

Field name
Relationship
What it tells you
_id
Record ID
Node record id (use the complete value).
accountJourneyID
Matches AJOB2B-1_5_4-account_journey (_id)
Parent journey identifier.
uuid
Additional identifier for the journey step.
journeyNodeTypeID
Number identifying the kind of journey step.
nodeType
Label identifying the kind of journey step.
isDeleted
Whether this record is marked as deleted.
createdDate
When the record was created.
lastUpdatedDate
Last modification time.

AJOB2B-1_5_4-person_journey_node

Each record describes a step in a journey, including the kind of step and the journey it belongs to. The same steps can appear in account_journey_node; match personJourneyID to a person journey before treating a step as person-specific.

Format: Related-record format

Field name
Relationship
What it tells you
_id
Record ID
Node record id (use the complete value).
personJourneyID
Matches AJOB2B-1_5_4-person_journey (_id)
Parent journey identifier.
uuid
Additional identifier for the journey step.
journeyNodeTypeID
Number identifying the kind of journey step.
nodeType
Label identifying the kind of journey step.
isDeleted
Whether this record is marked as deleted.
createdDate
When the record was created.
lastUpdatedDate
Last modification time.

AJOB2B-1_5_4-account_event

Each record captures an account journey event: an account being added to or removed from a journey, or moving between journey nodes. Use eventType and timestamp to build an account activity timeline; buyingGroupID is available when the event is buying-group attributed.

Format: Related-record format

eventType provides information about what happened. The following tables describe the fields for each kind of activity.

lastUpdatedDate is not currently populated for these events. Use timestamp for the activity date.

Account added to a journey (account.addAccountToJourney)

Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
account.addAccountToJourney.
timestamp
When the activity occurred.
accountID
Matches AJOB2B-1_5_4-account_relational (_id)
Account identifier.
journeyID
Matches AJOB2B-1_5_4-account_journey (_id)
Journey identifier.
journeyNodeID
Matches AJOB2B-1_5_4-account_journey_node (_id)
Journey node identifier.
buyingGroupID
Matches AJOB2B-1_5_4-buying_group (_id)
Buying group identifier, when the journey add is buying-group attributed.
lastUpdatedDate
Record update time. Currently blank; use timestamp for the activity date.

Account removed from a journey (account.removeAccountFromJourney)

Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
account.removeAccountFromJourney.
timestamp
When the activity occurred.
accountID
Matches AJOB2B-1_5_4-account_relational (_id)
Account identifier.
journeyID
Matches AJOB2B-1_5_4-account_journey (_id)
Journey identifier.
journeyNodeID
Matches AJOB2B-1_5_4-account_journey_node (_id)
Journey node identifier.
buyingGroupID
Matches AJOB2B-1_5_4-buying_group (_id)
Buying group identifier, when the journey removal is buying-group attributed.
lastUpdatedDate
Record update time. Currently blank; use timestamp for the activity date.

Account moved between journey steps (account.changeAccountJourneyNode)

Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
account.changeAccountJourneyNode.
timestamp
When the activity occurred.
accountID
Matches AJOB2B-1_5_4-account_relational (_id)
Account identifier.
journeyID
Matches AJOB2B-1_5_4-account_journey (_id)
Journey identifier.
journeyNodeID
Matches AJOB2B-1_5_4-account_journey_node (_id)
Journey node identifier.
previousJourneyNodeID
Refers to AJOB2B-1_5_4-account_journey_node (_id); values may not match
Identifier of the previous journey step. This value may not match the corresponding step record; do not rely on it alone to connect records.
buyingGroupID
Matches AJOB2B-1_5_4-buying_group (_id)
Buying group identifier, when the node change is buying-group attributed.
lastUpdatedDate
Record update time. Currently blank; use timestamp for the activity date.

AJOB2B-1_5_4-buying_group_event

Each record captures a change to a buying group’s status, including the new status and when it changed. The new-stage field is not currently populated.

Format: Related-record format

Buying-group status changed (buyingGroup.changeStatus)

Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
buyingGroup.changeStatus.
timestamp
When the activity occurred.
buyingGroupID
Matches AJOB2B-1_5_4-buying_group (_id)
Buying group identifier.
newStatus
New status value.
newStage
New buying-group stage. Currently blank.
lastUpdatedDate
Record update time.
NOTE
Availability note: use newStatus to report status changes. Do not use newStage to report stage changes, because it is currently blank.

AJOB2B-1_5-person_event

Each record describes a person-level web, email, or other supported activity event. Use eventType and timestamp to analyze behavior over time, with event-specific details populated only for the matching event type.

Format: Standard Adobe format

eventType tells you what happened. The following tables describe the fields for each kind of activity. Details that do not apply to an event are blank.

Email sent (directMarketing.emailSent)

Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
directMarketing.emailSent.
timestamp
When the activity occurred.
personID
Matches AJOB2B-1_5_1-person (personID)
Person identifier.
personKey.sourceID
Person identifier in the connected system.
personKey.sourceType
Name of the connected product.
personKey.sourceInstanceID
Identifier of the Experience Platform environment or connected account.
personKey.sourceKey
Complete person identifier used to match related records.
directMarketing.emailSent.mailingKey.sourceID
Mailing asset id.
directMarketing.emailSent.mailingKey.sourceType
Name of the connected product.
directMarketing.emailSent.mailingKey.sourceInstanceID
Instance id.
directMarketing.emailSent.mailingKey.sourceKey
Complete email-content identifier.
directMarketing.emailSent.mailingName
Mailing name.
_experience.journeyOrchestration.stepEvents.journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Journey id (if attributed).
_experience.journeyOrchestration.stepEvents.nodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Journey node id (if attributed).

Email delivered (directMarketing.emailDelivered)

Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
directMarketing.emailDelivered.
timestamp
When the activity occurred.
personID
Matches AJOB2B-1_5_1-person (personID)
Person identifier.
personKey.sourceID
Person identifier in the connected system.
personKey.sourceType
Name of the connected product.
personKey.sourceInstanceID
Identifier of the Experience Platform environment or connected account.
personKey.sourceKey
Complete person identifier used to match related records.
directMarketing.mailingKey.sourceID
Mailing asset id.
directMarketing.mailingKey.sourceType
Name of the connected product.
directMarketing.mailingKey.sourceInstanceID
Instance id.
directMarketing.mailingKey.sourceKey
Complete email-content identifier.
directMarketing.mailingName
Mailing name.
directMarketing.email
Email address.
_experience.journeyOrchestration.stepEvents.journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Journey id (if attributed).
_experience.journeyOrchestration.stepEvents.nodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Journey node id (if attributed).

Email unsubscribe (directMarketing.emailUnsubscribed)

Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
directMarketing.emailUnsubscribed.
timestamp
When the activity occurred.
personID
Matches AJOB2B-1_5_1-person (personID)
Person identifier.
personKey.sourceID
Person identifier in the connected system.
personKey.sourceType
Name of the connected product.
personKey.sourceInstanceID
Identifier of the Experience Platform environment or connected account.
personKey.sourceKey
Complete person identifier used to match related records.
directMarketing.mailingKey.sourceID
Mailing asset id.
directMarketing.mailingKey.sourceType
Name of the connected product.
directMarketing.mailingKey.sourceInstanceID
Instance id.
directMarketing.mailingKey.sourceKey
Complete email-content identifier.
directMarketing.mailingName
Mailing name.
directMarketing.email
Email address.
_experience.journeyOrchestration.stepEvents.journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Journey id (if attributed).
_experience.journeyOrchestration.stepEvents.nodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Journey node id (if attributed).

Email opened (directMarketing.emailOpened)

Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
directMarketing.emailOpened.
timestamp
When the activity occurred.
personID
Matches AJOB2B-1_5_1-person (personID)
Person identifier.
personKey.sourceID
Person identifier in the connected system.
personKey.sourceType
Name of the connected product.
personKey.sourceInstanceID
Identifier of the Experience Platform environment or connected account.
personKey.sourceKey
Complete person identifier used to match related records.
directMarketing.mailingKey.sourceID
Mailing asset id.
directMarketing.mailingKey.sourceType
Name of the connected product.
directMarketing.mailingKey.sourceInstanceID
Instance id.
directMarketing.mailingKey.sourceKey
Complete email-content identifier.
directMarketing.mailingName
Mailing name.
directMarketing.email
Email address.
_experience.journeyOrchestration.stepEvents.journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Journey id (if attributed).
_experience.journeyOrchestration.stepEvents.nodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Journey node id (if attributed).
device.isMobileDevice
Whether a mobile device was recorded for the activity.
device.model
Device or email-client information.
environment.browserDetails.userAgent
Browser or email-client information.
environment.operatingSystem
Operating system.
Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
directMarketing.emailClicked.
timestamp
When the activity occurred.
personID
Matches AJOB2B-1_5_1-person (personID)
Person identifier.
personKey.sourceID
Person identifier in the connected system.
personKey.sourceType
Name of the connected product.
personKey.sourceInstanceID
Identifier of the Experience Platform environment or connected account.
personKey.sourceKey
Complete person identifier used to match related records.
directMarketing.mailingKey.sourceID
Mailing asset id.
directMarketing.mailingKey.sourceType
Name of the connected product.
directMarketing.mailingKey.sourceInstanceID
Instance id.
directMarketing.mailingKey.sourceKey
Complete email-content identifier.
directMarketing.mailingName
Mailing name.
directMarketing.email
Email address.
directMarketing.linkURL
Clicked link URL.
_experience.journeyOrchestration.stepEvents.journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Journey id (if attributed).
_experience.journeyOrchestration.stepEvents.nodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Journey node id (if attributed).
device.isMobileDevice
Whether a mobile device was recorded for the activity.
device.model
Device or email-client information.
environment.browserDetails.userAgent
Browser or email-client information.
environment.operatingSystem
Operating system.

Email bounced (directMarketing.emailBounced)

Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
directMarketing.emailBounced.
timestamp
When the activity occurred.
personID
Matches AJOB2B-1_5_1-person (personID)
Person identifier.
personKey.sourceID
Person identifier in the connected system.
personKey.sourceType
Name of the connected product.
personKey.sourceInstanceID
Identifier of the Experience Platform environment or connected account.
personKey.sourceKey
Complete person identifier used to match related records.
directMarketing.mailingKey.sourceID
Mailing asset id.
directMarketing.mailingKey.sourceType
Name of the connected product.
directMarketing.mailingKey.sourceInstanceID
Instance id.
directMarketing.mailingKey.sourceKey
Complete email-content identifier.
directMarketing.mailingName
Mailing name.
directMarketing.email
Email address.
directMarketing.emailBouncedCode
Bounce category / code.
directMarketing.emailBouncedDetails
Detail text.
_experience.journeyOrchestration.stepEvents.journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Journey id (if attributed).
_experience.journeyOrchestration.stepEvents.nodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Journey node id (if attributed).

Email soft bounce (directMarketing.emailBouncedSoft)

Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
directMarketing.emailBouncedSoft.
timestamp
When the activity occurred.
personID
Matches AJOB2B-1_5_1-person (personID)
Person identifier.
personKey.sourceID
Person identifier in the connected system.
personKey.sourceType
Name of the connected product.
personKey.sourceInstanceID
Identifier of the Experience Platform environment or connected account.
personKey.sourceKey
Complete person identifier used to match related records.
directMarketing.mailingKey.sourceID
Mailing asset id.
directMarketing.mailingKey.sourceType
Name of the connected product.
directMarketing.mailingKey.sourceInstanceID
Instance id.
directMarketing.mailingKey.sourceKey
Complete email-content identifier.
directMarketing.mailingName
Mailing name.
directMarketing.email
Email address.
directMarketing.emailBouncedCode
Bounce category / code.
directMarketing.emailBouncedDetails
Detail text.
_experience.journeyOrchestration.stepEvents.journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Journey id (if attributed).
_experience.journeyOrchestration.stepEvents.nodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Journey node id (if attributed).

Web page viewed (web.webpagedetails.pageViews)

Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
web.webpagedetails.pageViews.
timestamp
When the activity occurred.
personID
Matches AJOB2B-1_5_1-person (personID)
Person identifier.
personKey.sourceID
Person identifier in the connected system.
personKey.sourceType
Name of the connected product.
personKey.sourceInstanceID
Identifier of the Experience Platform environment or connected account.
personKey.sourceKey
Complete person identifier used to match related records.
web.webPageDetails.webPageKey.sourceID
Page asset id.
web.webPageDetails.webPageKey.sourceType
Name of the connected product.
web.webPageDetails.webPageKey.sourceInstanceID
Instance id.
web.webPageDetails.webPageKey.sourceKey
Complete page identifier.
web.webPageDetails.name
Page name.
web.webPageDetails.URL
Page URL.
web.webPageDetails.queryParameters
Additional information included in a web address.
web.webPageDetails.webPageID
Page id.
environment.browserDetails.userAgent
Browser or email-client information.
web.webReferrer.URL
Referrer URL.
Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
web.webinteraction.linkClicks.
timestamp
When the activity occurred.
personID
Matches AJOB2B-1_5_1-person (personID)
Person identifier.
personKey.sourceID
Person identifier in the connected system.
personKey.sourceType
Name of the connected product.
personKey.sourceInstanceID
Identifier of the Experience Platform environment or connected account.
personKey.sourceKey
Complete person identifier used to match related records.
web.webInteraction.webInteractionKey.sourceID
Interaction asset id.
web.webInteraction.webInteractionKey.sourceType
Name of the connected product.
web.webInteraction.webInteractionKey.sourceInstanceID
Instance id.
web.webInteraction.webInteractionKey.sourceKey
Complete interaction identifier.
web.webInteraction.linkID
Link id.
web.webInteraction.linkURL
Destination URL.
web.webPageDetails.queryParameters
Additional information included in a web address.
web.webPageDetails.webPageID
Page id.
environment.browserDetails.userAgent
Browser or email-client information.
web.webReferrer.URL
Referrer URL.

Form submitted (web.formFilledOut)

Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
web.formFilledOut.
timestamp
When the activity occurred.
personID
Matches AJOB2B-1_5_1-person (personID)
Person identifier.
personKey.sourceID
Person identifier in the connected system.
personKey.sourceType
Name of the connected product.
personKey.sourceInstanceID
Identifier of the Experience Platform environment or connected account.
personKey.sourceKey
Complete person identifier used to match related records.
web.fillOutForm.webFormKey.sourceID
Form asset id.
web.fillOutForm.webFormKey.sourceType
Name of the connected product.
web.fillOutForm.webFormKey.sourceInstanceID
Instance id.
web.fillOutForm.webFormKey.sourceKey
Complete form identifier.
web.fillOutForm.webFormID
Form id.
web.fillOutForm.webFormName
Form name.
web.webPageDetails.queryParameters
Additional information included in a web address.
web.webPageDetails.webPageID
Page id.
environment.browserDetails.userAgent
Browser or email-client information.
web.webReferrer.URL
Referrer URL.

Interesting moment recorded (leadOperation.interestingMoment)

Field name
Relationship
What it tells you
_id
Record ID
Activity identifier.
eventType
leadOperation.interestingMoment.
timestamp
When the activity occurred.
personID
Matches AJOB2B-1_5_1-person (personID)
Person identifier.
personKey.sourceID
Person identifier in the connected system.
personKey.sourceType
Name of the connected product.
personKey.sourceInstanceID
Identifier of the Experience Platform environment or connected account.
personKey.sourceKey
Complete person identifier used to match related records.
leadOperation.interestingMoment.date
Moment date/time.
leadOperation.interestingMoment.description
Description.
leadOperation.interestingMoment.source
Name of the related product or campaign.
leadOperation.interestingMoment.type
Type label.
_experience.journeyOrchestration.stepEvents.journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Journey id (if attributed).
_experience.journeyOrchestration.stepEvents.nodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Journey node id (if attributed).

AJOB2B-1_5_4-journey_node

Each record describes a journey step, the journey it belongs to, and the kind of step. The same steps can appear in the account- and person-journey step datasets. Match journeyID to the appropriate journey; do not count a step more than once because it appears in several datasets.

Format: Related-record format

Field name
Relationship
What it tells you
_id
Record ID
Node record id (use the complete value).
journeyID
Matches AJOB2B-1_5_4-account_journey or AJOB2B-1_5_4-person_journey (_id)
Parent journey identifier.
nodeType
Kind of journey step, such as a start, end, wait, or decision.
isDeleted
Whether this record is marked as deleted.
lastUpdatedDate
Last modification time.

AJOB2B-1_5_4-account_relational

Each record describes an account, including its organization details, location, size, revenue, and custom fields. Use this information to add account context to buying-group and journey reports.

Format: Related-record format

Field name
Relationship
What it tells you
_id
Record ID
Account record id (use the complete value).
accountName
Account name.
industry
Industry classification.
country
Country.
sicCode
Standard Industrial Classification code.
domainName
Primary web domain.
primaryEmailDomain
Primary email domain.
street
Street address.
city
City.
state
State or region.
postalCode
Postal / zip code.
region
Geographic region.
phoneNumber
Phone number.
logoUrl
URL of the account logo.
annualRevenue
Annual revenue.
numberOfEmployees
Number of employees.
createdDate
When the record was created.
sourceType
Name of the connected system that identifies the account.
sourceInstanceID
Identifier of your organization or account in that connected system.
sourceID
Account identifier in that connected system.
customAttributes
Custom field names and values stored together as text.
isDeleted
Whether this record is marked as deleted.
lastUpdatedDate
Last modification time.

AJOB2B-1_5_4-person_relational

Each record describes a person, including their contact information, job details, identifiers, and custom fields. Use it to add person information to membership, journey, and activity reports.

Format: Related-record format

Field name
Relationship
What it tells you
_id
Record ID
Complete person identifier used to match related records.
email
Email address.
firstName
First name.
middleName
Middle name.
lastName
Last name.
jobTitle
Job title.
personType
Person type: contact, prospect, or pending lead.
isLead
Whether the person is a lead.
isAnonymous
Whether the person is anonymous.
salutation
Salutation or honorific.
phone
Primary phone number.
mobile
Mobile phone number.
sourceType
Name of the connected system that identifies the person, such as Marketo Engage.
sourceInstanceID
Identifier of your organization or account in that connected system.
sourceID
Person identifier in that connected system.
identityNamespace
Label identifying the kind of additional person identifier.
identityValue
Value of the secondary identity.
customAttributes
Custom field names and values stored together as text.
isDeleted
Whether this record is marked as deleted.
lastUpdatedDate
Last modification time.

AJOB2B-1_5_4-account_person

Each record links an account profile to a person profile. Use it to report relationships across the account and person profile datasets.

Format: Related-record format

Field name
Relationship
What it tells you
_id
Record ID
Account-person relationship record id (use the complete value).
accountID
Matches AJOB2B-1_5_4-account_relational (_id)
Complete account identifier (references account_relational._id).
personID
Matches AJOB2B-1_5_4-person_relational (_id)
Complete person identifier (references person_relational._id).
createdDate
When the account-person relationship was created.
isDeleted
Whether this record is marked as deleted.
lastUpdatedDate
Last modification time.

AJOB2B-1_5_4-person_event_relational

Each record describes a supported person activity, such as viewing a web page, interacting with an email, or moving through a journey. Use eventType and activityTypeID to understand what happened. Only details relevant to that kind of activity are populated.

Format: Related-record format

The following field list covers all supported activity types. An individual record contains only the details that apply to its activity.

NOTE
Availability: some activities may have a blank _id. Do not assume every activity has a usable record identifier. The dataset is not a guarantee of a complete activity history.

Journey details (journeyID, journeyNodeID, journeyStepID, and similar fields) are provided for journey activities (person.journeyAdd, person.journeyRemove, person.journeyStart, person.journeyEnd, person.journeyNodeTransition, person.journeySplitNode) and for person.attributeChanged activities associated with an “Update person profile” journey step.

Attribute-change fields (attributeName, attributeID, attributeNewValue, attributeOldValue, attributeChangeReason) are populated for person.attributeChanged only.

Field name
Relationship
What it tells you
_id
Record ID
Identifier for the activity, when available.
timestamp
When the activity occurred.
eventType
Activity label. Values: web.webpagedetails.pageViews, web.formFilledOut, web.webinteraction.linkClicks, directMarketing.emailSent, directMarketing.emailDelivered, directMarketing.emailBounced, directMarketing.emailBouncedSoft, directMarketing.emailUnsubscribed, directMarketing.emailOpened, directMarketing.emailClicked, leadOperation.interestingMoment, person.attributeChanged, person.journeyAdd, person.journeyRemove, person.journeyStart, person.journeyEnd, person.journeyNodeTransition, person.journeySplitNode.
activityTypeID
Activity code. Use it with eventType to distinguish activities that share the same event label.
personID
Matches AJOB2B-1_5_4-person_relational (_id)
Complete person identifier used to match the activity to a person record.
journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Complete journey identifier. Blank for activities not associated with a journey.
journeyNodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Complete journey-step identifier. Blank for activities not associated with a journey.
previousJourneyNodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Prior journey node (populated for person.journeyNodeTransition and person.journeySplitNode).
newJourneyNodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Destination journey node id (person.journeyNodeTransition and person.journeySplitNode). Usually equals journeyNodeID.
journeyStepID
Identifier of the journey step associated with the activity.
journeyChoiceNumber
Split-choice number for person.journeySplitNode. Recorded as a whole number.
journeyEntryCount
Number of times this person has entered the journey (populated on journey add / start events). Recorded as a whole number.
journeyProgramID
No separate marketing-program dataset in this guide
Identifier of the marketing program associated with the journey activity.
activitySource
Name of the product or action associated with the activity.
campaignID
Marketo Engage campaign id when the activity is campaign-attributed.
attributeName
Name of the field that changed (person.attributeChanged only).
attributeID
Identifier of the field that changed (person.attributeChanged only).
attributeNewValue
New field value, recorded as text (person.attributeChanged only).
attributeOldValue
Previous field value, recorded as text (person.attributeChanged only).
attributeChangeReason
Reason label for the change (person.attributeChanged only).
assetID
Identifier of the related email content, page, or form.
assetName
Name of the related content.
recipientEmail
Recipient email address, when available. Populated only for activity codes 27 (soft bounce) and 48 (sales email soft bounce); blank for other email activities. For those activities, look up the person record using personID. assetName identifies the email content, not the recipient’s address.
bouncedCode
Bounce category code (emailBounced / emailBouncedSoft only).
bouncedDetails
Detailed bounce reason (emailBounced / emailBouncedSoft only).
isMobileDevice
Whether a mobile device was recorded for an email open or click.
deviceModel
Device model (emailOpened / emailClicked only).
operatingSystem
Operating system (emailOpened / emailClicked only).
userAgent
Browser or email-client information, for email opens, email clicks, and web activities.
clickedLinkUrl
Clicked email link URL (emailClicked only).
webPageUrl
Web page URL (web.webpagedetails.pageViews only).
queryParameters
Additional information in a web address, for page views, form submissions, or web link clicks.
webPageID
Marketo Engage web page id (pageViews, formFilledOut, linkClicks).
referrerUrl
Referrer URL (pageViews, formFilledOut, linkClicks).
formID
Marketo Engage form id (web.formFilledOut only).
linkID
Marketo Engage link id (web.webinteraction.linkClicks only).
interestingMomentDate
Moment date (leadOperation.interestingMoment only).
interestingMomentDescription
Free-text description (interestingMoment only).
interestingMomentSource
Related product or campaign (interestingMoment only).
interestingMomentType
Category / type (interestingMoment only).
isDeleted
Whether this record is marked as deleted.
lastUpdatedDate
Last modification time.

Field reference by activity type

The following tables show which details apply to each activity. Other details are blank. Some activities share the same eventType label: codes 8 and 48 both use directMarketing.emailBounced. Use activityTypeID to distinguish them.

Web page viewed (web.webpagedetails.pageViews) (Activity type 1)

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
assetID
Page id.
assetName
Page name.
webPageUrl
Page URL.
queryParameters
Additional information included in a web address.
webPageID
Marketo Engage web page id.
referrerUrl
Referrer URL.
userAgent
Browser or email-client information.
isDeleted, lastUpdatedDate
Common fields.

Form submitted (web.formFilledOut) (Activity type 2)

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
assetID
Form id.
assetName
Form name.
formID
Marketo Engage form id.
queryParameters
Additional information included in a web address.
webPageID
Marketo Engage web page id.
referrerUrl
Referrer URL.
userAgent
Browser or email-client information.
isDeleted, lastUpdatedDate
Common fields.
Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
assetID
Interaction / link id.
assetName
Destination URL.
linkID
Marketo Engage link id.
queryParameters
Additional information included in a web address.
webPageID
Marketo Engage web page id.
referrerUrl
Referrer URL.
userAgent
Browser or email-client information.
isDeleted, lastUpdatedDate
Common fields.

Email sent (directMarketing.emailSent) (Activity types 6, 39)

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
assetID
Mailing id.
assetName
Mailing name.
campaignID
Marketo Engage campaign id, when campaign-attributed.
isDeleted, lastUpdatedDate
Common fields.

Email delivered (directMarketing.emailDelivered) (Activity types 7, 45)

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
assetID
Mailing id.
assetName
Mailing name.
campaignID
Marketo Engage campaign id, when campaign-attributed.
isDeleted, lastUpdatedDate
Common fields.

Email unsubscribe (directMarketing.emailUnsubscribed) (Activity type 9)

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
assetID
Mailing id.
assetName
Mailing name.
campaignID
Marketo Engage campaign id, when campaign-attributed.
isDeleted, lastUpdatedDate
Common fields.

Email opened (directMarketing.emailOpened) (Activity types 10, 40)

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
assetID
Mailing id.
assetName
Mailing name.
isMobileDevice
Whether a mobile device was recorded for the activity.
deviceModel
Device model.
operatingSystem
Operating system.
userAgent
Browser or email-client information.
campaignID
Marketo Engage campaign id, when campaign-attributed.
isDeleted, lastUpdatedDate
Common fields.
Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
assetID
Mailing id.
assetName
Mailing name.
clickedLinkUrl
Clicked link URL.
isMobileDevice
Whether a mobile device was recorded for the activity.
deviceModel
Device model.
operatingSystem
Operating system.
userAgent
Browser or email-client information.
campaignID
Marketo Engage campaign id, when campaign-attributed.
isDeleted, lastUpdatedDate
Common fields.

Email bounced (directMarketing.emailBounced): hard bounce (Activity type 8)

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
assetID
Mailing id.
assetName
Mailing name.
bouncedCode
Bounce category code.
bouncedDetails
Detailed bounce reason.
campaignID
Marketo Engage campaign id, when campaign-attributed.
isDeleted, lastUpdatedDate
Common fields.

This activity shares the directMarketing.emailBounced label with activity code 48, but recipientEmail is blank for code 8. Use activityTypeID to distinguish the two.

Email bounced (directMarketing.emailBounced): sales email soft bounce (Activity type 48)

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
assetID
Mailing id.
assetName
Mailing name.
recipientEmail
Recipient email address.
bouncedCode
Bounce category code.
bouncedDetails
Detailed bounce reason.
campaignID
Marketo Engage campaign id, when campaign-attributed.
isDeleted, lastUpdatedDate
Common fields.

Email soft bounce (directMarketing.emailBouncedSoft) (Activity type 27)

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
assetID
Mailing id.
assetName
Mailing name.
recipientEmail
Recipient email address.
bouncedCode
Bounce category code.
bouncedDetails
Detailed bounce reason.
campaignID
Marketo Engage campaign id, when campaign-attributed.
isDeleted, lastUpdatedDate
Common fields.

Interesting moment recorded (leadOperation.interestingMoment) (Activity type 46)

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
interestingMomentDate
Moment date/time.
interestingMomentDescription
Free-text description.
interestingMomentSource
Name of the related product or campaign.
interestingMomentType
Type label.
isDeleted, lastUpdatedDate
Common fields.

assetID and assetName are not populated for this activity type.

Person field changed (person.attributeChanged) (Activity type 13)

Included only when the change is associated with a journey, such as an “Update person profile” step. Changes outside a journey are not included.

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
attributeName
Name of the field that changed.
attributeID
Identifier of the field that changed.
attributeNewValue
New field value, recorded as text.
attributeOldValue
Previous field value, recorded as text.
attributeChangeReason
Reason label for the change.
journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Journey identifier.
journeyNodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Journey node identifier.
journeyStepID
Identifier of the journey step.
journeyProgramID
No separate marketing-program dataset in this guide
Journey program id.
activitySource
Product or action associated with the activity.
isDeleted, lastUpdatedDate
Common fields.

Person added to or started a journey (person.journeyAdd, person.journeyStart) (Activity types 182, 184)

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Journey identifier.
journeyNodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Journey node identifier.
journeyStepID
Identifier of the journey step.
journeyEntryCount
Number of times this person has entered the journey.
journeyProgramID
No separate marketing-program dataset in this guide
Journey program id.
activitySource
Product or action associated with the activity.
isDeleted, lastUpdatedDate
Common fields.

Person removed from or ended a journey (person.journeyRemove, person.journeyEnd) (Activity types 183, 185)

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Journey identifier.
journeyNodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Journey node identifier.
journeyStepID
Identifier of the journey step.
journeyProgramID
No separate marketing-program dataset in this guide
Journey program id.
activitySource
Product or action associated with the activity.
isDeleted, lastUpdatedDate
Common fields.

Person followed a journey branch (person.journeySplitNode) (Activity type 186)

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Journey identifier.
journeyNodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Journey node identifier (the split node).
previousJourneyNodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Node the person was at before the split.
newJourneyNodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Node the person moved to (usually equals journeyNodeID).
journeyStepID
Identifier of the journey step.
journeyChoiceNumber
Which branch of the split was taken.
journeyProgramID
No separate marketing-program dataset in this guide
Journey program id.
activitySource
Product or action associated with the activity.
isDeleted, lastUpdatedDate
Common fields.

Person moved between journey steps (person.journeyNodeTransition) (Activity type 600)

Field name
Relationship
What it tells you
_id, timestamp, eventType, activityTypeID, personID
Record ID: _id; personID matches AJOB2B-1_5_4-person_relational (_id)
Common fields.
journeyID
Matches AJOB2B-1_5_4-person_journey (_id)
Journey identifier.
journeyNodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Current journey node identifier.
previousJourneyNodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Node the person transitioned from.
newJourneyNodeID
Matches AJOB2B-1_5_4-person_journey_node (_id)
Node the person transitioned to (usually equals journeyNodeID).
journeyStepID
Identifier of the journey step.
journeyProgramID
No separate marketing-program dataset in this guide
Journey program id.
activitySource
Product or action associated with the activity.
isDeleted, lastUpdatedDate
Common fields.

Customer-owned datasets customer-owned-datasets

Your organization may use its own Experience Platform datasets for accounts or people. When configured, Adobe Journey Optimizer B2B Edition can add information to those datasets instead of creating another account or person dataset.

Their names and available fields depend on your organization’s setup. Use the configured account or person identifier to recognize matching records. Having records in these datasets does not automatically make them available for audiences; availability depends on your Experience Platform configuration.

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