Opt-in Use Cases

Last update: June 10, 2021

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  • User
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Sample use cases and solutions to manage the Opt-in service.

Tips and Troubleshooting

  • Visitor JS initialize is synchronous and executes during page load. If you are interfacing with a CMP or permissions persistence that has a high latency, it might be preferable to use the asynchronous functions described in Opt-in Setup.
  • Opt-in is a per-domain implementation. It will not handle cross-domain implementations.
  • In order to disable third-party calls for a specific library, you will need to configure that preference in each library separately.

Opt-in Scenarios

These use cases are example ideas for using Opt-in service.

RequirementSolutionsImpact
Analytics is okay to collect in pre-consent state but all other libraries can’t be loaded until consent is receivedUse Opt-in to enable Analytics category in pre-consent state

Analytics uses the Analytics identifier rather than ECID in pre-consent collection. Once ECID is approved, a new identifier will be used and the visitor will receive an ECID that can be used for activation and integrations.

Visitor fragmenting in pre-/post- consent state is expected.

First-party measurement is okay to collect in pre-consent state. All other types of data usage prevented until consent is received.

Use Opt-in to enable Analytics + ECID libraries in pre-consent state.

Add the ‘disablethirdpartycookies’ config to ECID library to block 3rd party cookie + ID syncs in pre-consent state

Adobe Demdex call will trigger for ECID retrieval but no Demdex cookie, other third-party cookie or ID syncs will be present.

Keeps consistent visitor in pre-/post- consent state for Analytics. Collection in pre-consent state will be tied to post-consent data collection.

First-party measurement plus targeting is acceptable in a pre-consent state. All other types of data usage prevented until consent is received.

Use Opt-in to enable Analytics + ECID + Target libraries in pre-consent state.

Add the isablethirdpartycookies config to ECID library to block third-party cookie + ID syncs in pre-consent state. Remove flag in post-consent state.

Adobe Demdex call will trigger for ECID retrieval but no Demdex cookie, other 3rd party cookie or ID syncs will be present.

Keeps consistent visitor in pre-/post- consent state for first-party solutions. Collection in pre-consent state will be tied to post-consent data collection.

No cookies are allowed to be set in a pre-consent stateUse Opt-in to block all libraries from loading until consent is received

Implementation is as expected and all libraries, including ECID, will load in correct sequence in post-consent state.

Data loss for customers who never give consent to be tracked.

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