About the Visitor ID Service aboutidservice

The role of the Visitor ID Service in Adobe CX Enterprise.

The Visitor ID Service: A Foundational Element of Core Services section-2de0eb1d65664e92a4d8bbb167b84bde

The Visitor ID Service enables the common identification framework for the CX Enterprise Core Services, solutions, and customer attributes and audiences. It works by assigning a unique, persistent ID to a site visitor. When your organization implements the Visitor ID Service, this ID lets you identify the same site visitor and their data in different CX Enterprise solutions.

Also, the Visitor ID Service can replace the different solution-specific IDs (e.g., Analytics AID). And, through the Customer IDs and Authentication States functionality, the Visitor ID Service lets you pass in your own customer IDs to CX Enterprise. Keep in mind, however, that the Visitor ID Service only works with the solutions you’re already subscribed to. It won’t provide access to other products if you’re not signed up for them.

Going forward, the Visitor ID Service is an integral component of many current and future CX Enterprise features, enhancements, and services. Currently, the Visitor ID Service supports Analytics, Audience Manager, and Target. And, it is required if you want to participate in the Adobe Device Co-op. If you have not implemented the Visitor ID Service, now is the time to start considering a migration strategy.

Feature Summary section-96555473455c4bf8924c2d56ff4f3255

To sum up, the Visitor ID Service: