XDM Business Account class

This class is intended to be used by organizations with access to Adobe Real-Time Customer Data Platform B2B Edition. You must have access to Real-Time CDP B2B Edition in order for this class to participate in Real-Time Customer Profile.

XDM Business Account is a standard Experience Data Model (XDM) class that captures the minimum required properties of a business account.

The structure of the XDM Business Account class as it appears in the UI

Data type
B2B Source
A composite identifier for the account entity.
External Source System Audit Attributes
If the account comes from an external source system, this object captures audit attributes for that system.
A unique identifier for the record. This is a system-generated value that is separate from the accountKey identifier.
Indicates whether this account entity has been deleted in Marketo Engage.

When using the Marketo source connector, any records that are deleted in Marketo are automatically reflected in Real-Time Customer Profile. However, records relating to these profiles may still persist in the Data Lake. By setting isDeleted to true, you can use the field to filter out which records have been deleted from your sources when querying the Data Lake.

See the guide on schema relationships in Real-Time CDP B2B Edition to learn how this class conceptually relates to the other B2B classes and how you can establish these relationships in the Adobe Experience Platform UI.