DocumentationExperience PlatformExperience Data Model (XDM) Guide

XDM Business Campaign Details schema field group

Last update: Fri Dec 15 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

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XDM Business Campaign Details is a standard schema field group for the XDM Business Campaign class, which captures detailed information about a business campaign.

The structure of the XDM Business Campaign Details field group as it appears in the UI

Property
Data type
Description
actualCost
Currency
Represents the real cost of the business campaign.
budgetedCost
Currency
Represents the budgeted cost of the business campaign.
expectedRevenue
Currency
Represents the revenue that the business campaign is expected to generate.
parentCampaignKey
B2B Source
The composite ID for a parent campaign, if applicable.
campaignEndDate
DateTime
An ISO 8601 timestamp of when the campaign ended, or will end.
campaignProgressionName
String
The campaign progression name.
campaignStartDate
DateTime
An ISO 8601 timestamp of when the campaign started, or will start.
campaignStatus
String
The current status of the campaign.
channelName
String
The name of the channel associated with this campaign.
expectedResponse
String
The expected response for the campaign.
integrationPartnerName
String
The name of the partner that has integrated with this campaign.
isActive
Boolean
Indicates whether this campaign is active.
isDeleted
Boolean
Indicates whether this campaign has been deleted in Marketo Engage.

When using the Marketo source connector, any records that are deleted in Marketo are automatically reflected in Real-Time Customer Profile. However, records relating to these profiles may still persist in the Data Lake. By setting isDeleted to true, you can use the field to filter out which records have been deleted from your sources when querying the Data Lake.
lastActivityDate
DateTime
An ISO 8601 timestamp of the last activity associated with the campaign.
timeZone
String
The timezone that the campaign operates in.
timeZoneDelivery
String
The delivery timezone that the campaign operates in.
timeZoneName
String
The name of the timezone that the campaign operates in.
webinarHistorySyncDate
DateTime
An ISO 8601 timestamp of the last webinar history sync for this campaign.
webinarHistorySyncStatus
String
The status of the webinar history sync for this campaign.
webinarSessionDescription
String
A description of the webinar session associated with this campaign.
webinarSessionName
String
A name of the webinar session associated with this campaign.

For more details on the field group, refer to the public XDM repository.

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