DocumentationExperience PlatformExperience Data Model (XDM) Guide

End User ID Details schema field group

Last update: Fri Jan 31 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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NOTE
The names of several schema field groups have changed. See the document on field group name updates for more information.

End User ID Details is a standard schema field group for the XDM ExperienceEvent class, used to describe an individual’s identity information across several Adobe applications. The field group provides a root-level endUserIDs object, which itself contains a read-only _experience field whose values are automatically updated as data is ingested.

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Property
Data type
Description
aacustomid
Identity
Custom end user IDs for Adobe Analytics Cloud.
aaid
Identity
End user IDs for Adobe Analytics Cloud.
acid
Identity
End user IDs for Adobe Campaign.
adcloud
Identity
End user IDs for Adobe Advertising Cloud.
emailid
Identity
Email address IDs.
mcid
Identity
Adobe Marketing Cloud ID (MCID). The MCID is now known as the Experience Cloud ID (ECID).
phonenumberid
Identity
Phone number IDs.
tntid
Identity
End user IDs for Adobe Target.

For more details on the field group, refer to the public XDM repository:

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