Application data type
Application is a standard Experience Data Model (XDM) data type that describes details related to interactions generated by an application. An application refers to a software experience, such as a mobile or desktop application that can be installed, run, closed, or uninstalled by an end user. The properties for this data type are not intended to describe agents such as chatbots, browser-based plugins, or other experiences that do not apply to applications.
| Property | Data type | Description |
|---|---|---|
applicationCloses | Measure | Describes details on the termination of an application. |
crashes | Measure | This property triggers when the application does not exit as intended. |
featureUsages | Measure | Describes any data from the activation of an application feature that being measured. |
firstLaunches | Measure | Contains data on the first launch. This property is triggered on first launch after an installation. |
installs | Measure | Records the installation of an application on a device when a specific installation event is available. |
launches | Measure | Describes a value associated with the launch of an application. This is triggered on every run, including crashes, installs, and resuming from background when the session timeout has been exceeded. |
upgrades | Measure | Contains data on the upgrade of an application that has previously been installed. This is triggered on the first launch after an upgrade. |
id | String | A unique identifier for the application. |
name | String | The name of the application. |
userPerspective | String |
The perspective or physical relationship between the user and the app or brand at the time an event happened. Understanding the perspective of the user in relation to the app helps with accurately generating sessions as the majority of the time you will not want to include
|
version | String | The version of the application. |
For more details on the data type, refer to the public XDM repository:
