Documentation Experience Platform Experience Data Model (XDM) Guide

Experience channel data type

Last update: Fri Dec 15 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

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Experience channel is a standard Experience Data Model (XDM) data type that describes an experience channel. An experience channel represents a method or path for how digital experiences are consumed.

There are multiple experience channels, each with different constraints on how content is delivered, and how customer interaction can be observed, and how data is collected. Within a channel, experiences can be delivered to specific locations. The locations and types of locations that exist in a channel differ from channel to channel.

Property

Data type

Description

_id

String

An ID that uniquely identifies the channel. Each specific experience channel defines a constant @id.

_type

String

Provides a rough classification label for channels with similar properties.

contentTypes

Array of strings

The content types that this channel can deliver.

locationTypes

Array of strings

The types of locations (virtual places) that this channel consists of and can deliver content to.

mediaAction

String

Describes an Experience Event media action, if applicable.

mediaType

String

Describes whether the media type is paid,owned or earned.

metricTypes

Array of strings

The metrics that can be collected in this channel.

mode

String

How experiences are delivered in this channel.

typeAtSource

String

A custom name for the channel.

For more details on the data type, refer to the public XDM repository:

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