XDM field dictionary
- Topics:
- Schemas
CREATED FOR:
- Developer
Experience Data Model (XDM) defines a set of standard fields that can be used when composing Adobe Experience Platform schemas. Use of these fields results in consistent behavior across Platform services, as all services that consume XDM will explicitly understand the specific definitions provided by these fields.
See the basics of schema composition for more information regarding the building blocks of schemas, including principles and best practices in defining schemas for Experience Platform.
The table below includes the field name (not all XDM fields are namespaced using “xdm”) along with its title and description, type, and format where required, as well as its corresponding XDM type and the resources (schemas, schema field groups, and data types) in which the field can be found.
You can use the search functionality in the Schema Editor to view details of these resources, as shown in the Schema Editor tutorial.
Field Name | Title | Description | Type | Format | XDM Type | Included In |
---|---|---|---|---|---|---|
dc:title | Chapter Name | The friendly name of the chapter and/or audience. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-break, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media | |
iptc4xmpExt:Creator | Creator | Party or parties (person or organization) which created the video, refinement by the role attribute. | array | array | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference | |
iptc4xmpExt:Episode | Episode | The episode the show belongs to. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference | |
iptc4xmpExt:Genre | Genre | Type or grouping of content as defined by content producer. | array | array | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference | |
iptc4xmpExt:Identifier | Season Identifier | Identifier of the season. | string | uri | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference |
iptc4xmpExt:Name | Creator Name | Full name of the Creator. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference | |
iptc4xmpExt:Number | Season Number | Number of the season. | number | number | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference | |
iptc4xmpExt:Rating | Content Rating | The rating as defined by Parental Guidelines. | array | array | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference | |
iptc4xmpExt:RatingSourceLink | Rating Source Link | Link to the site and optionally the page of the party which has issued the rating value, linked resource should explain the rating rules. | string | uri | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference |
iptc4xmpExt:RatingValue | Rating Value | Rating value as issued by the rating source. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference | |
iptc4xmpExt:Season | Season | The season the show belongs to. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference | |
iptc4xmpExt:Series | Series | The series the show belongs to. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference | |
repo:createDate | Create Date | The server date and time when the resource was created in the repository, such as when an asset file is first uploaded or a directory is created by the server as the parent of a new asset. The Date Time property should conform to ISO 8601 standard. An example form is “2004-10-23T12:00:00-06:00”. | string | date-time | date-time | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details |
repo:modifyDate | Modify Date | The server date and time when the resource was last modified in the repository, such as when a new version of an asset is uploaded or a directory’s child resource is added or removed. The Date Time property should conform to ISO 8601 standard. An example form is “2004-10-23T12:00:00-06:00”. | string | date-time | date-time | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details |
schema:box | Box | The area enclosed by the rectangle formed by two coordinates. The first coordinate is the lower corner and the second coordinate is the upper corner of a rectangle. | array | array | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details | |
schema:branchCode | Location Code | A short textual code (also called “store code”) that uniquely identifies a place of business. The code is typically assigned by the parent Organization and used in structured URLs.For example, in the URL http://www.starbucks.co.uk/store-locator/etc/detail/3047 the code “3047” is a branchCode for a particular branch. | string | string | https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place | |
schema:circle | Circle | A circular region with a specific radius centered on a geographic coordinate. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details | |
schema:coordinates | Coordinates | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details | ||
schema:description | Description | A description of what the coordinates identify. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
schema:elevation | Elevation | The specific or minimum elevation of the shape. This value conforms to the WGS84 datum and is measured in meters. In combination with ceiling , this property can be used to express a three-dimensional bounding box for a location. | number | number | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
schema:latitude | Latitude | The signed vertical coordinate of a geographic point. | number | number | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
schema:longitude | Longitude | The signed horizontal coordinate of a geographic point. | number | number | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
schema:name | Name | The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique. | string | string | https://ns.adobe.com/experience/decisioning/proposition-metric-profile, https://ns.adobe.com/experience/decisioning/proposition-metric-total, https://ns.adobe.com/xdm/data/application-closes, https://ns.adobe.com/xdm/data/bitrate-average, https://ns.adobe.com/xdm/data/bitrate-changes, https://ns.adobe.com/xdm/data/buffer-time, https://ns.adobe.com/xdm/data/buffers, https://ns.adobe.com/xdm/data/clicks, https://ns.adobe.com/xdm/data/completes, https://ns.adobe.com/xdm/data/conversions, https://ns.adobe.com/xdm/data/drop-before-starts, https://ns.adobe.com/xdm/data/dropped-frames, https://ns.adobe.com/xdm/data/errors, https://ns.adobe.com/xdm/data/feature-usages, https://ns.adobe.com/xdm/data/federated, https://ns.adobe.com/xdm/data/first-launches, https://ns.adobe.com/xdm/data/firstquartiles, https://ns.adobe.com/xdm/data/installs, https://ns.adobe.com/xdm/data/launches, https://ns.adobe.com/xdm/data/measuredadnotvisible, https://ns.adobe.com/xdm/data/measuredmuted, https://ns.adobe.com/xdm/data/measuredwindowinactive, https://ns.adobe.com/xdm/data/media-segment-views, https://ns.adobe.com/xdm/data/metricdefinition, https://ns.adobe.com/xdm/data/metrics/advertising/impressions, https://ns.adobe.com/xdm/data/metrics/cart-abandons, https://ns.adobe.com/xdm/data/metrics/checkouts, https://ns.adobe.com/xdm/data/metrics/direct-marketing/bounces, https://ns.adobe.com/xdm/data/metrics/direct-marketing/mirror-pages, https://ns.adobe.com/xdm/data/metrics/direct-marketing/non-deliverables, https://ns.adobe.com/xdm/data/metrics/direct-marketing/notSent, https://ns.adobe.com/xdm/data/metrics/direct-marketing/opens, https://ns.adobe.com/xdm/data/metrics/direct-marketing/sends, https://ns.adobe.com/xdm/data/metrics/direct-marketing/unsubscriptions, https://ns.adobe.com/xdm/data/metrics/direct-marketing/user-complaints, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-entries, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-exits, https://ns.adobe.com/xdm/data/metrics/product-list-adds, https://ns.adobe.com/xdm/data/metrics/product-list-opens, https://ns.adobe.com/xdm/data/metrics/product-list-removals, https://ns.adobe.com/xdm/data/metrics/product-list-reopens, https://ns.adobe.com/xdm/data/metrics/product-list-views, https://ns.adobe.com/xdm/data/metrics/product-views, https://ns.adobe.com/xdm/data/metrics/purchases, https://ns.adobe.com/xdm/data/metrics/save-for-laters, https://ns.adobe.com/xdm/data/metrics/web/linkclicks, https://ns.adobe.com/xdm/data/metrics/web/pageviews, https://ns.adobe.com/xdm/data/midpoints, https://ns.adobe.com/xdm/data/pause-time, https://ns.adobe.com/xdm/data/pauses, https://ns.adobe.com/xdm/data/progress10, https://ns.adobe.com/xdm/data/progress95, https://ns.adobe.com/xdm/data/resumes, https://ns.adobe.com/xdm/data/stall-time, https://ns.adobe.com/xdm/data/stalls, https://ns.adobe.com/xdm/data/starts, https://ns.adobe.com/xdm/data/thirdquartiles, https://ns.adobe.com/xdm/data/time-played, https://ns.adobe.com/xdm/data/time-to-start, https://ns.adobe.com/xdm/data/total-time-played, https://ns.adobe.com/xdm/data/unmeasurableiframe, https://ns.adobe.com/xdm/data/unmeasurableother, https://ns.adobe.com/xdm/data/upgrades, https://ns.adobe.com/xdm/data/viewabilityeligibleimpressions, https://ns.adobe.com/xdm/data/viewablecompletes, https://ns.adobe.com/xdm/data/viewablefirstquartiles, https://ns.adobe.com/xdm/data/viewableimpressions, https://ns.adobe.com/xdm/data/viewablemidpoints, https://ns.adobe.com/xdm/data/viewablethirdquartiles | |
schema:numberOfEmployees | Number of Employees | The number of employees the organization has. | number | number | https://ns.adobe.com/xdm/common/organization | |
schema:polygon | Polygon | A series of four or more coordinates where the first and final coordinates are identical. In schema.org, this is a plain text. In XDM, it is a structured array instead. | array | array | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details | |
schema:radius | Radius | The length of the radius of the circle. This value conforms to the WGS84 datum and is measured in meters. | number | number | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details | |
schema:telephone | Phone Number | The phone number. | string | string | https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place | |
xdm:acceptLanguage | Accept Language | An IETF Language Tag (RFC 5646). | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:accountId | Account ID | Unique identifier for the account this event is associated with. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all | |
xdm:action | Action associated with a journey | Action that is executed for an entity when reached a step in in the journey state machine. | in-line reference | https://ns.adobe.com/experience/campaign/orchestration/orchestrationdetails | ||
xdm:actionID | Action identifier | Unique identifier denoting the associated action. | string | uri-reference | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/orchestration/experienceevent |
xdm:actionType | Action Type | The type of action to be performed. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/orchestration/experienceevent | |
xdm:activePOIs | POI Detail | Details of the POIs that cause the event. | array | array | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext | |
xdm:activeWindow | Active Window | Indicates whether ad was shown on active window on users’ device. | boolean | boolean | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:activity | Offer Activity | Snapshot of the Activity for which the proposition was made. The object contains at least the xdm:id property value which is the identifier of the decision activity. | object | object | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details | |
xdm:activityEvents | Activity Events | array | array | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity, https://ns.adobe.com/experience/target/experienceevent-all | ||
xdm:activityID | Activity Identifier | Unique identity of an Adobe Target Activity. This identifier can be used in activity APIs offered by Adobe Target. | string | string | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity, https://ns.adobe.com/experience/target/experienceevent-all | |
xdm:adAssetReference | Ad Asset Reference | Asset information about the ad captured by the experience event. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:adAssetViewDetails | Ad Asset View Details | View details for the ad playback captured by the experience event. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:adBreak | Ad Break | Details about how a timed advertising is being inserted into a timed media. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:adClass | Ad Class | Ad class of driving event. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all | |
xdm:address | Address | The technical address (for example name@domain.com ) as commonly defined in RFC2822 and subsequent standards. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:adHeight | Ad Height | The number of vertical pixels of the player, measured at runtime. This can be larger than the size of the ad if the player has extra controls or thumbnails. | integer | int | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:adId | Ad ID | Unique identifier for the ad this event is associated with. Not to be confused with Ad-ID standard. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all | |
xdm:adLoadType | Ad Load Type | The type of ad loaded as defined by each customer’s internal representation. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:adUnitDepth | Ad Unit Depth | Publishers may embed ad units inside containers/iFrames in order limit the ad’s access solely to the code of the page. This describes how many ‘containers’ or iFrames the ad unit is displayed inside of. | integer | int | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:adUnitType | Ad Unit Type | Unique identifier for the literal piece of code driving display of the ad in a browser/device. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all | |
xdm:advertiserId | Advertiser ID | Unique identifier for the advertiser which this event is associated with. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all | |
xdm:advertising | Advertising | Information related to advertising activity in ExperienceEvents | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:adViewability | MRC Viewability | The runtime measured viewability specific details such as player volume, library version, window status, viewport/ad measured dimensions, etc. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:adWidth | Ad Width | The number of horizontal pixels of the player, measured at runtime. This can be larger than the size of the ad if the player has extra controls or thumbnails. | integer | int | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:algorithmID | Algorithm identifier | Algorithm identifier denoting used algorithm to select the experience. | string | string | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all | |
xdm:application | Application | Application related data from ExperienceEvent observations. It could be either the application targeted by the event like the send of a push notification or the application originating the event such as a click, or a login. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:applicationCloses | Application Closes | Graceful termination(s) of an application. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:attributablePartnerId | Attributable Partner ID | The audience provider who owns the attributableSegmentId. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory | |
xdm:attributableSegmentId | Attributable Segment ID | The single audience accredit for user targeting among all the audiences in the placement’s targeting rule for the purposes of tracking costs and paying partners. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory | |
xdm:audienceIDsToEvaluateAsFalse | Audience identifiers to evaluate as false | Evaluated as non-matching audience identifiers. | array | array | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/preview, https://ns.adobe.com/experience/target/experienceevent-all | |
xdm:audienceIDsToEvaluateAsTrue | Audience identifiers to evaluate as true | Evaluated as matching audience identifiers. | array | array | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/preview, https://ns.adobe.com/experience/target/experienceevent-all | |
xdm:authenticatedState | Authenticated State | The state this identity is authenticated as for this observed ExperienceEvent. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/identitymap, https://ns.adobe.com/xdm/context/profile-identities-deprecated | |
xdm:beaconInteractionDetails | Beacon Interaction Details | Beacon details active for the POI interaction. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext | |
xdm:beaconMajor | Beacon Major | The first sub organization identifier of an area multiple beacon operate in. | number | number | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/beacon-interaction-details, https://ns.adobe.com/xdm/context/experienceevent-environment-details | |
xdm:beaconMinor | Beacon Minor | The second sub organization identifier of an area multiple beacon operate in. The smallest area a beacon can refine location to. | number | number | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/beacon-interaction-details, https://ns.adobe.com/xdm/context/experienceevent-environment-details | |
xdm:billingPeriod | Billing Period | The duration between billings. | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription | |
xdm:billingStartDate | Billing Start Date | The date when the first bill is due. | string | date | date | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription |
xdm:birthDate | Birth Date | The full date a person was born. | string | date | date | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions |
xdm:birthDayAndMonth | Birth Date | The day and month a person was born, in the format MM-DD. This field should be used when the day and month of a person’s birth is known, but not the year. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:birthYear | Birth year | The year a person was born including the century (yyyy, for example 1983). This field should be used when only the person’s age is known, not the full birth date. | integer | short | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:bitrateAverage | Average Bitrate | A weighted average of all bitrate values related to the play duration that occurred during a playback session. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:bitrateChanges | Bitrate Changes | The number of bitrate change events that occurred during a playback session. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:bounces | Bounces | Asynchronous message(s) that have been returned as temporarily undeliverable the receiving system. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing | |
xdm:brand | Brand | Brand of the Master/Variant products. | string | string | https://ns.adobe.com/xdm/context/product | |
xdm:broadcastChannel | Distribution Channel | Distribution channel from where the content was played. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:broadcastContentType | Broadcast Content Type | The type of the stream delivery. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:broadcastNetwork | Broadcast Network | The programmer network name. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:browserDetails | Browser Details | The browser specific details such as browser name, version, javascript version, user agent string, accept language. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:browserID | Browser ID | The Adobe Analytics Identifier for the browser used. | integer | int | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:buffers | Buffers | The number of buffer states that occurred during a playback session. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:bufferTime | Total Buffer Duration | Describes the total amount of time (in seconds) spent buffering. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:campaignId | Campaign ID | Unique identifier for the campaign which this event is associated with. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all | |
xdm:campaignName | Campaign Internal name | A human-friendly identifier of the marketing campaign which is originating this message. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:carrier | Mobile Network Carrier | A mobile network carrier or MNO, also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of services wireless communications that owns or controls all the elements necessary to sell and deliver services to an end user. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:cartAbandons | Cart Abandons | A product list has been identified as no longer accessible (for example, purchasable) by the user. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:category | POI Category | General category assigned for organizing the POIs by the administrator of POI definitions. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/product, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:ceiling | Ceiling | The maximum elevation of the shape. Only valid when used in combination with elevation . This value conforms to the WGS84 datum and is measured in meters. This value is not part of the schema.org spec. In combination with elevation , this property can be used to express a three-dimensional bounding box for a location. | number | number | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details | |
xdm:channel | Experience Channel | Experience channel related to this ExperienceEvent. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:chapterAssetReference | Chapter Asset Reference | Asset information about the chapter captured by the experience event. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-chapter | |
xdm:chapterAssetViewDetails | Chapter View Details | View details for the chapter playback captured by the experience event. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-chapter | |
xdm:characteristics | Option Characteristics | Additional properties or attributed belonging to this particular Option. Different instances can have different characteristics. When every instance has a certain attribute or property it should be modeled as an extension to the schema that derives from Option Detail. The characteristics are name value pairs used to distingusih an option from others. Characteristics are used as features to analyze and optimize the performance of an Option. | object | map | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details | |
xdm:chargeMethod | Charge Method | The way the billing is setup to charge the customer. | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription | |
xdm:checkouts | Checkouts | An action during a checkout process of a product list, there can be more than one checkout event if there are multiple steps in a checkout process. If there are multiple steps the event time information and referenced page or experience is used to identify the step individual events represent in order. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:city | City | The name of the city. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:clicks | Clicks | Click(s) actions on a message. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-directmarketing | |
xdm:clickScores | Click Scores by send hour for week | Probability/score to click on a link in the message, assuming we send a message at that hour | array | array | https://ns.adobe.com/experience/campaign/journeyaiscores, https://ns.adobe.com/experience/campaign/profile-all | |
xdm:code | Code | The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/experienceevent-technical-details, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-segmentation | |
xdm:COGS | Cost of Good Sold | Cost of Good Sold. In the currencyCode currency. | number | number | https://ns.adobe.com/xdm/context/product | |
xdm:colorDepth | Color Depth | The number of colors the display is able to represent. | integer | int | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:commerce | Commerce | Commerce specific data related to this event. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:completes | Completes | Indicates if a timed media asset was watched to completion - this does not necessarily mean the viewer watched the whole video; viewer could have skipped ahead. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media | |
xdm:condition | Condition | The minimum amount of items or price for the dicount to qualify | in-line reference | https://ns.adobe.com/xdm/data/discount | ||
xdm:connectionType | Connection Type | Internet connection type. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:containedInPlace | Contained by Location | XDM URI of another Place that this place is contained in.This property is based on schema:containedInPlace , but is using URI references instead of embedding the containing place. | string | uri | string | https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place |
xdm:containsPlaces | Contains Locations | An array of XDM URIs of other Place instances that this place is containing.This property is based on schema:containsPlace , but is using URI references instead of embedding the containing place. In addition, it is an array, allowing one place to include multiple other places. | array | array | https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place | |
xdm:contentTypes | Content Types | The content types that this channel can deliver. | array | array | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:contractID | Contract ID | Unique ID for the contract that governs this subscription. | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription | |
xdm:controlGroupMember | Control Group Member | The recipient of this message is a member of a control group for this campaign activity. A control group is a population which will not receive the delivery; it is used to track post-delivery behavior and campaign impact by making a comparison between the control group (or hold out group) with the behavior of target population, which has received the delivery. | boolean | boolean | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:conversions | Conversions | A customer pre-defined action(s) which triggers an event for performance evaluation. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:cookiesEnabled | Allows Cookies | The current user agent settings allow for the writing of cookies.’ | boolean | boolean | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:costCurrency | Cost Currency | The ISO 4217 currency code used to pay partner for in ad opportunity. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory | |
xdm:country | Country | The name of the government-administered territory. Other than xdm:countryCode , this is a free-form field that can have the country name in any language. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:countryCode | Country code | The two-character ISO 3166-1 alpha-2 code for the country. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:countryOfOrigin | Country of Origin | The two-character ISO 3166-1 alpha-2 code for the country of origin of the product as defined by customs requirements. | string | string | https://ns.adobe.com/xdm/context/product | |
xdm:courtesyTitle | Courtesy title | Normally an abbreviation of a persons title, honorific, or salutation.The courtesyTitle is used in front of full or last name in opening texts, such as Mr., Miss., or Dr. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:crashes | Crashes | Triggered when the application does not exit gracefully. Event is sent on application launch after a crash. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:createdByBatchID | Created by Batch Identifier | The Data Set Files in Catalog Services which has been originating the creation of the entity. | string | uri-reference | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details |
xdm:currency | Account Currency | The ISO 4217 billing currency code for the account this event is associated with. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all | |
xdm:currencyCode | Currency | The ISO 4217 currency code used for the order totals. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/product | |
xdm:data | Search/Marketing partner data associated with a segment | Unique identifiers such conversion id (in case of Google) associated with the synced segment. | string | string | https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/partnerdata, https://ns.adobe.com/experience/adcloud/profile-all | |
xdm:dataEnrichmentSource | Data Source | Data source used for data enrichment | object | object | https://ns.adobe.com/experience/campaign/orchestration/reportingevent | |
xdm:dataEntityUID | Unique identifier of data entity | The identifier for the data entity used for data enrichment | string | uri | string | https://ns.adobe.com/experience/campaign/orchestration/reportingevent |
xdm:dataSource | Data Source | Globally unique identification of a data source. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-technical-details | |
xdm:delimiter | Original List Delimiter | The original delimiter used to generate the list. | string | string | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/listdetails | |
xdm:deliveryLabel | Delivery Label | A human-friendly name of the campaign activity which is originating this message. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:deliveryName | Delivery Internal name | A human-friendly identifier of the campaign activity which is originating this message. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:department | Department | Primary department the product is associated with. | string | string | https://ns.adobe.com/xdm/context/product | |
xdm:depth | Session Depth | Current session depth (eg page number) for the end-user. | integer | int | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:deregistrationDate | Deregistration Date | Date and time when the profile has disabled push notifications on the application. | string | date-time | date-time | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-push-details |
xdm:derivedSignals | Derived Signals | Derived properties from event data | object | map | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/audiencemanager/experienceevent-all | |
xdm:description | Tracking URL Description | A human-friendly description of the Link. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:device | Device | An identified Device/Application or Device/Browser instance that is trackable across sessions, normally by cookies. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:deviceGeoAccuracy | Geo Device Accuracy | The accuracy of the geo measuring device or mechanism. Measured in meters. | number | number | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/geo-interaction-details | |
xdm:directMarketing | Direct Marketing | Events and properties related to direct/outbound marketing such as email, direct mail, texts and in-app notifications. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing | |
xdm:directMarketingAddress | Direct Marketing Address | Direct Marketing postal address. | object | object | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing | |
xdm:directMarketingEmail | Direct Marketing Email | Direct Marketing email address. | object | object | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing | |
xdm:directMarketingPhone | Direct Marketing Phone | Direct Marketing phone number. | object | object | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing | |
xdm:distanceToCenter | Distance to Center | Distance to center of geo in case of a geo circle. Measured in meters. | number | number | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/geo-interaction-details | |
xdm:distanceToPOICenter | Distance to POI Center | Estimated distance from the POI Center in meters. | number | number | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext | |
xdm:dmaID | Designated Market Area | The Nielsen Media Research designated market area. | integer | int | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:domain | Domain | The domain of the users ISP. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:dropBeforeStarts | Drop Before Starts | Indicates the user abandoned the media stream before the first frame (for example, during the pre-roll ad break, due to an error while loading the content from the CDN). | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed | |
xdm:droppedFrames | Dropped Frames | The number of frames dropped during playback of the main content. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:eligibilityRule | Eligibility Rule | The reference to an eligibility rule that tests a condition using the profile and/or other contextual XDM instances. The value is the URI (@id) of the eligibility rule that is referenced. See schema https://ns.adobe.com/experience/offer-management/eligibility-rule | string | uri | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-detail |
xdm:emailAddress | Address | The technical address (for example, name@domain.com ) as commonly defined in RFC2822 and subsequent standards. | string | string | https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all | |
xdm:emailFormat | Email Format | Email format preferred by the profile. This can be rich text/plain text | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details | |
xdm:emailScore | Journey AI scores for Email Channel | Journey AI open, click and fatigue scores for email channel | object | object | https://ns.adobe.com/experience/campaign/profile-all | |
xdm:endDate | End Date | The date the current subscription term ends. | string | date | date | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription |
xdm:endTime | End Date and Time | Activity End Date and Time. Property has the semantic of schema.org’s ‘endTime’ property defined on http://schema.org/Action | string | date-time | date-time | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details |
xdm:endUserIDs | End User IDs | Condensed, normalized encapsulation of end user identifiers asserted for this ExperienceEvent. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated | |
xdm:environment | Environment | Information about the surrounding situation the event observation occurred in, specifically detailing transitory information such as the network or software versions. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:errorCount | Error Count | Number of consecutive errors when calling this phone number. | integer | int | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing | |
xdm:errors | Errors | The number of errors that were encountered during playback. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:eVar1 - xdm:eVar250 | eVar1 | One of the 250 available eVars (from eVar1 to eVar250), which can be used for custom conversion variables. | string | string | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:eVars | eVars | A summary of the 250 available eVars (from eVar1 to eVar250), which can be used for custom conversion variables. | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:event1 - xdm:event1000 | event1 | One of 1000 available custom events (from event1 to event1000). | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:eventID | Event ID | ID that identifies the event sent by the data source. This is used by Campaign orchestration to identify the event without inspecting its payload to determine which action should be triggered when the event is received. The value is automatically generated in Campaign at event creation time, it is globally unique across organizations. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/orchestration/eventid | |
xdm:eventMetrics | Metrics to be reported | The metrics for actions performed during this observation. | object | object | https://ns.adobe.com/experience/campaign/orchestration/reportingevent | |
xdm:eventType | Event Type | The primary event type for this timeseries record. | string | string | https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/xdm/data/record-timeseries-events | |
xdm:experienceID | Experience identifier | Experience identifier denoting selected experience. | string | string | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all | |
xdm:experimentId | Experiment ID | Unique identifier for the experiment which this event is associated with. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all | |
xdm:extension | Extension | The internal dialing number used to call from a private exchange, operator or switchboard. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:externalID | External ID | An ID generated by the parent activity invoking service to check later if the incoming experienceEvent was generated using this ID. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:fabrication | Fabrication | Primary material the product is constructed with. | string | string | https://ns.adobe.com/xdm/context/product | |
xdm:fallback | Fallback Offer | The reference to a fallback offer that is used when decisioning in the context of this activity does not qualify any of the offers specified in the fallback offer. The value is the URI (@id) of the fallback offer that is referenced. See schema https://ns.adobe.com/experience/offer-management/fallback-offer | string | uri-reference | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details |
xdm:fatigue | Fatigue | Fatigue score for the profile | object | object | https://ns.adobe.com/experience/campaign/journeyaiscores, https://ns.adobe.com/experience/campaign/profile-all | |
xdm:fatigueLevel | Fatigue Level | Classification of profile into different buckets, based on fatigue score | string | string | https://ns.adobe.com/experience/campaign/journeyaifatigue, https://ns.adobe.com/experience/campaign/profile-all | |
xdm:fatigueScore | Fatigue Score | Fatigue score for the profile | number | number | https://ns.adobe.com/experience/campaign/journeyaifatigue, https://ns.adobe.com/experience/campaign/profile-all | |
xdm:faxPhone | Fax Phone | Fax phone number. | object | object | https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details | |
xdm:featureUsages | Feature Usages | Activation(s) of an application feature that is being measured. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:federated | Federated | Indicates the experience event was created through data federation (data sharing). | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media | |
xdm:feedId | Feed ID | Composite id of the publisher, ad exchange, and other features. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory | |
xdm:filter | Offer Filter | The reference to a filter that is applied to the inventory when a decisioning is made the context of this activity. The value is the URI (@id) of the offer filter that is referenced. See schema https://ns.adobe.com/experience/offer-management/offer-filter | string | uri-reference | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail |
xdm:firstLaunches | First Launches | Triggered on first launch after install. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:firstName | First name | The first segment of the name in the writing order most commonly accepted in the language of the name. In many cultures this is the preferred personal or given name.The firstName and lastName properties have been introduced to maintain compatibility with existing systems that model names in a simplified, non-semantic, and non-internationalizable way. Using xdm:fullName is always preferable. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:firstQuartiles | First Quartiles | A digital video ad has played through 25% of its duration at normal speed. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:firstTimestamp | End User First Timestamp | The timestamp for the first ExperienceEvent for this end-user. Milliseconds since midnight of January 1, 1970. | integer | long | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:firstWeb | End User First Web Details | The information related to web page, link, and referrer from the first ExperienceEvent for this end-user. | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:flowControlID | Unique identifier for the flow control | The identifier of the flow control in a journey version | string | uri | string | https://ns.adobe.com/experience/campaign/orchestration/reportingevent |
xdm:flowControlType | Flow control | Flow control in the journey triggered by the event. | string | string | https://ns.adobe.com/experience/campaign/orchestration/reportingevent | |
xdm:forcedExperienceID | Experience Identifier | Activity Experience Identifier of previewed experience | string | string | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/preview, https://ns.adobe.com/experience/target/experienceevent-all | |
xdm:from | From | Address used as a from/sender/caller address. Depending on the communication channel, the address has a different format. * email : an email address. * textMessage or phone : a shortcode or phone number. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:fullName | Full name | The full name of the person, in writing order most commonly accepted in the language of the name. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:gender | Gender | Gender identity of the person. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:geo | Geo | The geographic location where the experience was delivered. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext | |
xdm:geoInteractionDetails | Geo Interaction Details | Geo details active for the POI interaction. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext | |
xdm:geoShape | Geo Shape | Geo shape of the geo being interacted with. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/geo-interaction-details | |
xdm:geoUnit | Geographical Unit | The geographical unit within the organization owning the profile. This can be used to reference the geographical information maintained in another dataset. | object | object | https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/xdm/context/profile-owning-entities | |
xdm:globalOptout | Global Opt-out | Do not contact this profile on any outbound channel. | boolean | boolean | https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/optinout, https://ns.adobe.com/xdm/context/profile-preferences-details | |
xdm:hier1 | hier1 | Custom hierarchy variable 1. | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:hier2 | hier2 | Custom hierarchy variable 2. | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:hier3 | hier3 | Custom hierarchy variable 3. | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:hier4 | hier4 | Custom hierarchy variable 4. | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:hier5 | hier5 | Custom hierarchy variable 5. | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:hierarchies | Hierarchies | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | ||
xdm:homeAddress | Home Address | A home postal address. | object | object | https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details | |
xdm:homePhone | Home Phone | Home phone number. | object | object | https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details | |
xdm:id | Identifier | Identity of the consumer in the related namespace. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/partnerdata, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition, https://ns.adobe.com/experience/decisioning/proposition-details, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/experienceevent-directmarketing, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-web, https://ns.adobe.com/xdm/context/identitymap, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:identities DEPRECATED | All User Identities | Array of Identities. Condensed, normalized encapsulation of all end user identifiers. Deprecated, use xdm:identityMap instead. | array | array | https://ns.adobe.com/xdm/context/profile-identities-deprecated | |
xdm:identityMap | Identity Map | Condensed, normalized encapsulation of all end user identifiers. Replaces xdm:identities which is now deprecated. See Adobe Experience Platform Identity Service for more information. | object | map | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/identitymap, https://ns.adobe.com/xdm/context/profileStitch | |
xdm:implementationDetails | Viewabiltity implementation details | The name and version of the library instrumented to measure viewability metrics. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:impressions | Impressions | Describes the intention to play a timed media asset. It does not measure success, as the user might abandon the content before the first frame is viewed. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media | |
xdm:index | Chapter Index | The index of the chapter inside the content. | integer | int | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media | |
xdm:industry | Industry | The the industry that this organization is a part of. This is a free-form field, and it is advisable to use a structured value for queries or to use the xdm:classifier property. | string | string | https://ns.adobe.com/xdm/common/organization | |
xdm:installs | Installs | Install of an application on a device where the actual install event is available. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:inventorySourceId | Inventory Source ID | The id of the AdCloud inventory source this opportunity was delivered on. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory | |
xdm:ipV4 | IPv4 | The numerical label assigned to a device participating in a computer network that uses the Internet Protocol for communication. | string | ipv4 | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions |
xdm:ipV6 | IPv6 | The numerical label assigned to a device participating in a computer network that uses the Internet Protocol for communication. | string | ipv6 | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions |
xdm:isErrorPage | Is Error Page | Flag that indicate if the page is error page or not. Error here is defined by the application, and may nor may not correspond to a page served with an HTTP error code. This flag is used to broadly categorize web interactions. | boolean | boolean | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web | |
xdm:isHomePage | Is Home Page | Flag that indicate if the page is the site home page or not. The definition of home page is determined by the application, but is commonly used to designate a top level landing page or common site entry point. This flag is used to broadly categorize web interactions. | boolean | boolean | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web | |
xdm:ISP | Internet Service Provider | The name of the user’s Internet Service Provider | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:isPaid | Is Paid | Indicate if the search is paid or not. | boolean | boolean | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search | |
xdm:javaEnabled | Java Enabled | If Java was enabled in the device this observation was made from. | boolean | boolean | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:javaScriptEnabled | JavaScript Enabled | If JavaScript was enabled in the device this observation was made from. | boolean | boolean | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:javaScriptVersion | JavaScript Version | The version of JavaScript supported during the observation. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:javaVersion | Java Version | The version of Java supported during the observation. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:journey | Journey for an entity | Journey created by marketer for its entities. | in-line reference | https://ns.adobe.com/experience/campaign/orchestration/orchestrationdetails | ||
xdm:journeyAI | Journey AI Scores | Journey AI scores for all channels | object | object | https://ns.adobe.com/experience/campaign/profile-all | |
xdm:journeyVersion | Journey Version for an entity | Schema for describing the version of a journey, where version holds the state machine. | in-line reference | https://ns.adobe.com/experience/campaign/orchestration/orchestrationdetails | ||
xdm:key | Key | Key | string | string | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/keyedlist | |
xdm:keywords | Keywords | The keywords for the search. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search | |
xdm:label | URL Label | The user-friendly label clicking on which the link opens. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-owning-entities, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:lastName | Last name | The last section of the name in the writing order most commonly accepted in the language of the name. In many cultures this is the inherited family name, surname, patronymic, or matronymic name.The firstName and lastName properties have been introduced to maintain compatibility with existing systems that model names in a simplified, non-semantic, and non-internationalizable way. Using xdm:fullName is always preferable. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:lastQualificationTime | Last Qualification Time | The timestamp when the assertion of audience membership was made. | string | date-time | date-time | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership |
xdm:lastVerifiedDate | Last Verified Date | The date that the address was last verified as still belonging to the person. | string | date | date | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details |
xdm:launches | Launches | Launch of an application. Triggered on every run, including crashes and installs. Also triggered on a resume from background when the lifecycle session timeout has been exceeded. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:legalName | Organization Name | The official name of the organization. | string | string | https://ns.adobe.com/xdm/common/organization | |
xdm:linkClicks | Link Clicks | Click of a web-link has occurred. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web | |
xdm:list | Keyed List | List of keyed values. | array | array | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/keyedlist | |
xdm:list1 | List 1 | Custom list variable 1. | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:list2 | List 2 | Custom list variable 2. | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:list3 | List 3 | Custom list variable 3. | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:listPrice | List Price | Default price of the product before sales and discounting. In the currencyCode currency. | number | number | https://ns.adobe.com/xdm/context/product | |
xdm:listProps | List Props | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | ||
xdm:lists | Custom List Variables | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | ||
xdm:localTime | Local Time | The local time using RFC3339 with a stated timezone offset such as “2001-07-04T12:08:56-07:00”. An example formatting pattern is “yyyy-MM-dd'T'HH:mm:ssXXX ”. | string | date-time | date-time | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext |
xdm:localTimezoneOffset | Local Timezone Offset | The current, local timezone offset in minutes from UTC for the localTime in this object. This will include the current DST offset if applicable. | integer | int | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext | |
xdm:locatingType | Locating Type | Mechanism used to ascertain location. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext | |
xdm:location | Location | The location of the organization’s main office. | object | object | https://ns.adobe.com/xdm/common/organization | |
xdm:locationID | Location Identifier | The local location identifier | string | string | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all | |
xdm:locationTypes | Location Types | The types of locations (virtual places) that this channel consists of and can deliver content to. | array | array | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:manufacturer | Manufacturer | The name of the organization who owns the design and creation of the Device. For example, ‘Apple’ is the manufacturer of the iPhone. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:manufacturerName | Manufacturer Name | Manufacturer of the product. | string | string | https://ns.adobe.com/xdm/context/product | |
xdm:marketing | Marketing | The information related to marketing activities that are active with the touchpoint. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-marketing | |
xdm:marketSegment | Market Segment | The named market segment that the organization participates in. This is a free-form field, and it is advisable to use a structured value for queries or to use the xdm:identifier property. | string | string | https://ns.adobe.com/xdm/common/organization | |
xdm:masterProductDescription | Master Product Description | The description of the product. | string | string | https://ns.adobe.com/xdm/context/product | |
xdm:masterProductID | Master Product Identifier | The internal unique ID of the product in the commerce backend system. | string | uri | string | https://ns.adobe.com/xdm/context/product |
xdm:masterProductName | Master Product Name | The localized name of the product. | string | string | https://ns.adobe.com/xdm/context/product | |
xdm:masterProductSKU | Master Product SKU | The unique SKU (Stock Keeping Unit) of the master product assigned by the vendor or manufacturer(to update). | string | string | https://ns.adobe.com/xdm/context/product | |
xdm:measuredAdNotVisible | Measured Ad Not Visible | Indicator of ad not being visible as measured by a viewability library at impression time. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:measuredMuted | Measured Muted | Indicator of ad being muted as measured by a viewability library at impression time. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:measuredWindowInactive | Measured Window Inactive | Indicator of ad being displayed in an inactive window as measured by a viewability library at impression time. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:measurement | Measurement | How to take measures of this metric. | string | string | https://ns.adobe.com/experience/decisioning/proposition-metric-profile, https://ns.adobe.com/experience/decisioning/proposition-metric-total, https://ns.adobe.com/xdm/data/application-closes, https://ns.adobe.com/xdm/data/bitrate-average, https://ns.adobe.com/xdm/data/bitrate-changes, https://ns.adobe.com/xdm/data/buffer-time, https://ns.adobe.com/xdm/data/buffers, https://ns.adobe.com/xdm/data/clicks, https://ns.adobe.com/xdm/data/completes, https://ns.adobe.com/xdm/data/conversions, https://ns.adobe.com/xdm/data/drop-before-starts, https://ns.adobe.com/xdm/data/dropped-frames, https://ns.adobe.com/xdm/data/errors, https://ns.adobe.com/xdm/data/feature-usages, https://ns.adobe.com/xdm/data/federated, https://ns.adobe.com/xdm/data/first-launches, https://ns.adobe.com/xdm/data/firstquartiles, https://ns.adobe.com/xdm/data/installs, https://ns.adobe.com/xdm/data/launches, https://ns.adobe.com/xdm/data/measuredadnotvisible, https://ns.adobe.com/xdm/data/measuredmuted, https://ns.adobe.com/xdm/data/measuredwindowinactive, https://ns.adobe.com/xdm/data/media-segment-views, https://ns.adobe.com/xdm/data/metricdefinition, https://ns.adobe.com/xdm/data/metrics/advertising/impressions, https://ns.adobe.com/xdm/data/metrics/cart-abandons, https://ns.adobe.com/xdm/data/metrics/checkouts, https://ns.adobe.com/xdm/data/metrics/direct-marketing/bounces, https://ns.adobe.com/xdm/data/metrics/direct-marketing/mirror-pages, https://ns.adobe.com/xdm/data/metrics/direct-marketing/non-deliverables, https://ns.adobe.com/xdm/data/metrics/direct-marketing/notSent, https://ns.adobe.com/xdm/data/metrics/direct-marketing/opens, https://ns.adobe.com/xdm/data/metrics/direct-marketing/sends, https://ns.adobe.com/xdm/data/metrics/direct-marketing/unsubscriptions, https://ns.adobe.com/xdm/data/metrics/direct-marketing/user-complaints, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-entries, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-exits, https://ns.adobe.com/xdm/data/metrics/product-list-adds, https://ns.adobe.com/xdm/data/metrics/product-list-opens, https://ns.adobe.com/xdm/data/metrics/product-list-removals, https://ns.adobe.com/xdm/data/metrics/product-list-reopens, https://ns.adobe.com/xdm/data/metrics/product-list-views, https://ns.adobe.com/xdm/data/metrics/product-views, https://ns.adobe.com/xdm/data/metrics/purchases, https://ns.adobe.com/xdm/data/metrics/save-for-laters, https://ns.adobe.com/xdm/data/metrics/web/linkclicks, https://ns.adobe.com/xdm/data/metrics/web/pageviews, https://ns.adobe.com/xdm/data/midpoints, https://ns.adobe.com/xdm/data/pause-time, https://ns.adobe.com/xdm/data/pauses, https://ns.adobe.com/xdm/data/progress10, https://ns.adobe.com/xdm/data/progress95, https://ns.adobe.com/xdm/data/resumes, https://ns.adobe.com/xdm/data/stall-time, https://ns.adobe.com/xdm/data/stalls, https://ns.adobe.com/xdm/data/starts, https://ns.adobe.com/xdm/data/thirdquartiles, https://ns.adobe.com/xdm/data/time-played, https://ns.adobe.com/xdm/data/time-to-start, https://ns.adobe.com/xdm/data/total-time-played, https://ns.adobe.com/xdm/data/unmeasurableiframe, https://ns.adobe.com/xdm/data/unmeasurableother, https://ns.adobe.com/xdm/data/upgrades, https://ns.adobe.com/xdm/data/viewabilityeligibleimpressions, https://ns.adobe.com/xdm/data/viewablecompletes, https://ns.adobe.com/xdm/data/viewablefirstquartiles, https://ns.adobe.com/xdm/data/viewableimpressions, https://ns.adobe.com/xdm/data/viewablemidpoints, https://ns.adobe.com/xdm/data/viewablethirdquartiles | |
xdm:measurementEligible | Viewability Measurement Eligible | Whether or not the ad was eligible to viewability measurement. An ad is eligible if the unit has a supported creative format and tag type. | boolean | boolean | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:media | Media | Media activity information related to the experience event | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media | |
xdm:mediaChapter | Media Chapter | Timed media - chapter information. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed | |
xdm:mediaSegmentViews | Media Segment Views | Indicates when at least one frame (not necessarily the first) has been viewed. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed | |
xdm:mediaTimed | Timed Media Information | Timed media - main content, ads & chapters | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media | |
xdm:messageClass | Message Class | Mode of delivery for the messages sent. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:metricTypes | Metric Types | The metrics that can be collected in this channel. | array | array | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:middleName | Middle name | Middle, alternative, or additional names supplied between the first name and last name. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:midpoints | Midpoints | A digital video ad has played through 50% of its duration at normal speed. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:mirrorPages | Mirror Pages | Click on a link in a message to a web hosted mirror page. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing | |
xdm:mobilePhone | Mobile Phone | Mobile phone number. | object | object | https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details | |
xdm:mode | Mode | How experiences are delivered in this channel. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:model | Model | The name of the model for the Device. This is the common, human-readable or marketing name for the Device. The ‘iPhone 6S’ is a particular model of mobile phone. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:modelNumber | Model Number | The unique model number designation assigned by the manufacturer for this Device. Model numbers are not versions, but unique identifiers that identify a particular model configuration. While the model for a particular phone might be ‘iPhone 6S’ the model number would be ‘A1633’, or ‘A1634’ based on configuration at the time of sale. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:modifiedByBatchID | Modified by Batch Identifier | The last Data Set Files in Catalog Services which has modified the entity. At creation time, modifiedByBatchID is set as createdByBatchID . | string | uri-reference | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details |
xdm:msaID | Metropolitan Statistical Area | The Metropolitan Statistical Area in the USA where the observation occurred. | integer | int | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:name | POI Name | The name given to the POI. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details, https://ns.adobe.com/experience/implementations-ext, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/experienceevent-web, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:namespace | Namespace | The namespace associated with the xid attribute. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/segmentevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-segmentation | |
xdm:nonDeliverables | Non-Deliverables | Asynchronous message(s) failed to deliver in a way that indicates that no future delivery attempts will be successful to the address. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing | |
xdm:notificationSubscriptions | Adobe Campaign Notification Subscriptions | Adobe Campaign notification subscriptions are used to communicate with end-users that have enrolled for specific notifications. | array | array | https://ns.adobe.com/experience/campaign/profile-all | |
xdm:notificationTarget | Target/destination for the notification | Target/destination for where to send/receive the notification. | object | object | https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all | |
xdm:notSent | Not Sent | Asynchronous message (email, SMS, MMS etc) was not dispatched due to cancellation or expiration of the marketing activity. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing | |
xdm:num | Session Number | Current session number for the end-user. | integer | int | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:number | Number | The phone number. Note the phone number is a string and may include meaningful characters such as brackets (), hyphens - or characters to indicate sub dialing identifiers like extensions (for example, 1-353(0)18391111 or +613 9403600x1234). | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:occurrence | Occurrence | URL occurrence index in the content (first is 1). When the same URL is available several times in the same content, its is necessary to track which occurrence of the URL has been clicked on. | integer | short | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:offer | Offer | Snapshot of the Offer that the recipient responded to. The object contains a at least the xdm:id property value which is the identifier of an Offer. | object | object | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail | |
xdm:offerID | Offer Identifier | An offer is the content displayed on your web pages during campaigns or activities. | string | string | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all | |
xdm:offerOpens | Offer Opens | Offer in a marketing message (email, SMS, Push Notifications etc) has been opened/swiped/touched/interacted with by the recipient. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing | |
xdm:offset | Chapter Offset | The offset of the chapter, in seconds, inside the content from the start. | integer | int | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-break, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media | |
xdm:opens | Opens | The direct marketing message (email, SMS, Push Notifications etc) has been opened/swyped/touched by the recipient. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing | |
xdm:openScores | Open Scores by send hour for week | Probability/score to open a message, assuming we send a message at that hour | array | array | https://ns.adobe.com/experience/campaign/journeyaiscores, https://ns.adobe.com/experience/campaign/profile-all | |
xdm:operatingSystem | Operating System | The name of the operating system used when the observation was made. This attribute should not contain any version information (such as “10.5.3”), but can contain edition designations such as ‘Ultimate’, or ‘Professional’. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:operatingSystemID | Operating System ID | The Adobe Analytics Identifier of the operating system used. | integer | int | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:operatingSystemVendor | Operating System Vendor | The name of the operating system vendor used when the observation was made. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:operatingSystemVersion | Operating System Version | The full version identifier for the operating system used when the observation was made. Versions are generally numerically composed, but may be in a vendor defined format. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:optInOut | OptInOut | Describes a users opting in and out preferences for communication by medium and communication type. | object | object | https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details | |
xdm:optionEvents | Option Events | array | array | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all | ||
xdm:optionID | Option Identifier | Unique activity option identifier. | string | string | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all | |
xdm:orchestrationDetails | Orchestration Details | Set of attributes that are associated with every orchestration. | object | object | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:order | Order | The placed order for one or more products. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:organizations | Organizations | array | array | https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/xdm/context/profile-work-details | ||
xdm:orgUnit | Organizational Unit | The unit within the organization owning the profile. This can be used to reference the organization details maintained in another dataset. | object | object | https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/xdm/context/profile-owning-entities | |
xdm:originalSaleDate | Original Sale Date | First date the product was made available for sale. The time using RFC3339 with a stated timezone offset such as “2001-07-04T12:08:56-07:00”. An example formatting pattern is “yyyy-MM-dd'T'HH:mm:ssXXX ”. | string | date | date | https://ns.adobe.com/xdm/context/product |
xdm:outboundIP | IP Address | Outbound IP address used to deliver the message. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:overwriteTraits | Overwrite Traits | Flag highlighting that all the traits realized before this for this id and data source, need to be discarded. | boolean | boolean | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/audiencemanager/experienceevent-all | |
xdm:packageId | Package ID | Unique identifier for the package which this event is associated with. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all | |
xdm:pageDepth | Page Depth | The page depth in the search results. | integer | int | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search | |
xdm:pageViews | Page Views | View(s) of a webpage has occurred. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web | |
xdm:partnerDetails | Marketing Partner Details | array | array | https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/adcloud/syncedremarketingaudience | ||
xdm:pauses | Pauses | The number of pause periods that occurred during playback. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed | |
xdm:pauseTime | Total Pause Duration | Describes the duration (in seconds) in which playback was paused by the user. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed | |
xdm:payload | Payload | Values that are directly related with the audience realization. This payload exists with the same validUntil as the audience realization. Note that the intention is that exactly one payload value be included, as indicated by the payload type. This was originally modelled using ‘oneOf’, but due to limitations in our tooling that was removed. This more semantically meaningful representation will be re-introduced in the future. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership | |
xdm:payloadBooleanValue | Value | The boolean value | boolean | boolean | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership | |
xdm:payloadNumberValue | Value | The number | number | number | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership | |
xdm:payloadPropensityValue | Value | The propensity | number | number | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership | |
xdm:payloadStringValue | Value | The string value | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership | |
xdm:payloadType | Payload Type | The type of payload. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership | |
xdm:paymentAmount | Payment Amount | The value of the payment. | number | number | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:paymentMethod | Payment Method | The payment method for recurring payments. | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription | |
xdm:payments | Payment List | The list of payments for this order. | array | array | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:paymentStatus | Payment Status | The standing of the account. | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription | |
xdm:paymentType | Payment Type | The method of payment for this order. Enumerated, custom values allowed. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:percentViewable | Percent Viewable | Percent of pixels in the ad deemed viewable at measurement time. | integer | byte | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:person | Person | An individual actor, contact, or owner. | object | object | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details | |
xdm:personalEmail | Personal Email | A personal email address. | object | object | https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details | |
xdm:placeContext | Place Context | The transient circumstances related to the observation. Examples include locale specific information such as weather, local time, traffic, day of the week, workday vs. holiday, working hours. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details | |
xdm:placement | Offer Placement | The reference to an offer placement instance. Offer placements are used by offer activities to limit the offer selection to those offers that have a representation that complies with the offer placement restrictions. The value is the URI (@id) of the offer placement that is referenced. See schema https://ns.adobe.com/experience/offer-management/offer-placement | string | uri-reference | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail |
xdm:placementId | Placement ID | Unique identifier for the placement which this event is associated with. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all | |
xdm:planName | Plan Name | The human readable name for the subscription. | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription | |
xdm:playerName | Content Player Name | Name of the player. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media | |
xdm:playerSDKVersion | Player SDK Version | The SDK version used by the player. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:playerVolume | Player Volume Percentage | The player volume percentage, measured at runtime where 0 is muted and 100 is maximum volume. | integer | byte | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:POIDetail | POI Detail | Detail of the POI that cause the event. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext | |
xdm:poiEntries | POI Entries | The number of times a person has entered the Point of Interest (POI). | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext | |
xdm:poiExits | POI Exits | The number of times a person has exited the Point of Interest (POI). | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext | |
xdm:POIID | POI Identity | The unique identifier of the POI. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext | |
xdm:POIinteraction | POI Interaction | The Point of Interest(POI) interaction details. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext | |
xdm:pointOfInterest | Point of Interest | The coordinates of the point of interest for this location. | object | object | https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place | |
xdm:postalCode | Postal code | The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:postOfficeBox | Post Office Box | Post office box of the address. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:preferredLanguage | Preferred Language | Describes the preferred system of communication used by the profile. Language codes are expressed in BCP 47 format. | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details | |
xdm:priceTotal | Price Total | The total price of this order after all discounts and taxes have been applied. | number | number | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/content/productlistitem, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:primary | Primary | Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried. | boolean | boolean | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/identitymap, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:primaryAssetReference | Primary Asset Reference | Asset information about the main content that was played, present on all ads and chapters that occur during the content’s playback. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed | |
xdm:primaryAssetViewDetails | Primary Asset View Details | View details for the main content playback, present on all ads and chapters that occur during the content’s playback. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed | |
xdm:product | Product | The XDM identifier of the product itself. | string | uri | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/content/productlistitem, https://ns.adobe.com/xdm/context/experienceevent-commerce |
xdm:productAddMethod | Product Add Method | The method that was used to add a product item to the list by the visitor. Set with product list add metrics. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/content/productlistitem, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:productCreateDate | Product Creation Date | The date when this product variant was created. The time using RFC3339 with a stated timezone offset such as “2001-07-04T12:08:56-07:00”. An example formatting pattern is “yyyy-MM-dd'T'HH:mm:ssXXX ”. | string | date | date | https://ns.adobe.com/xdm/context/product |
xdm:productLastModified | Product Last Modified | The date when this product variant was last modified. The time using RFC3339 with a stated timezone offset such as “2001-07-04T12:08:56-07:00”. An example formatting pattern is “yyyy-MM-dd'T'HH:mm:ssXXX ”. | string | date | date | https://ns.adobe.com/xdm/context/product |
xdm:productListAdds | Product List Adds | Addition of a product to the product list. Example a product is added to a shopping cart. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:productListItems | Product List Items | A list of items representing a product selected by a customer with specific options and pricing that are for that usage context at a specific point of time and may differ from the product record. | array | array | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:productListOpens | Product List Opens | Initializations of a new product list. Example a shopping cart is created. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:productListRemovals | Product List Removals | Removal(s) of a product entry from a product list. Example a product is removed from a shopping cart. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:productListReopens | Product List Reopens | A product list that was no longer accessible(abandoned) has been re-activated by the user. Example via a re-marketing activity. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:productListViews | Product List Views | View(s) of a product-list has occurred. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:productURL | Product URL | The URL for the primary Product View of the product variant page. | string | string | https://ns.adobe.com/xdm/context/product | |
xdm:productViews | Product Views | View(s) of a product have occurred. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:profilePictureLink | Profile Picture Link | Link to profile’s picture | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details | |
xdm:profileSnapshot | Profile Snapshot | Profile Snapshot contains the recipient of the message. This property is primarily used to link the message to a Profile using the IdentityMap but it can also be used to freeze some properties of the profile at the time the message was sent. | object | object | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-test-profile, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details | |
xdm:profileStitch | Profile Stitch | Details about the ids that were joined by profile stitching. | array | array | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch | |
xdm:profileStitchID | Profile Stitch ID | The identity of the audience or snapshot definition in with the domain of the specific system that processes that type of segment. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/profileStitch | |
xdm:progress10 | 10% Progress Marker | Indicates that the playhead passed the 10% marker of media based on stream length. The marker is only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed | |
xdm:progress25 | 25% Progress Marker | Indicates that the playhead passed the 25% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed | |
xdm:progress50 | 50% Progress Marker | Indicates that the playhead passed the 50% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed | |
xdm:progress75 | 75% Progress Marker | Indicates that the playhead passed the 75% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed | |
xdm:progress95 | 95% Progress Marker | Indicates that the playhead passed the 95% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed | |
xdm:promotedAssetId | Promoted Asset ID | Unique identifier for the underlying asset being promoted in the ad which this event is associated with. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all | |
xdm:proofMember | Proof Member | The recipient of this message is a member of the proof group for this campaign activity. The proof is a special message that lets you test a delivery before sending to the main target. Proof recipients are responsible for approving both the form and content of the message. It is a pre-delivery target. | boolean | boolean | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:prop1 - xdm:prop75 | prop1 | Custom property variable1 - 75 | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | |
xdm:props | Props | object | object | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all | ||
xdm:proximity | Proximity to beacon | Estimated distance from the beacon. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/beacon-interaction-details, https://ns.adobe.com/xdm/context/experienceevent-environment-details | |
xdm:proximityUUID | Proximity UUID | The UUID configured into a beacon (or multiple beacons if multiple operate in an area) to be transmitted to mobile devices in range to identify an organizations beacons. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/beacon-interaction-details, https://ns.adobe.com/xdm/context/experienceevent-environment-details | |
xdm:purchaseID | Purchase ID | Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:purchaseOrderNumber | Purchase Order Number | Unique identifier assigned by the purchaser for this purchase or contract. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:purchases | Purchases | An order has been accepted. Purchase is the only required action in a commerce conversion. Purchase must have a product list referenced. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:pushNotificationTokens | Push Notification Tokens | Push notification tokens are used to communicate with applications that are installed on devices or SaaS application accounts. | array | array | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:qoe | Quality of Experience | Timed media properties related to the content playback’s quality of experience (QoE). | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:quality | Quality | Quality rating. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing | |
xdm:quantity | Quantity | The number of units the customer has indicated they require of the product. | integer | int | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/content/productlistitem, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:quarantine | Quarantine | Address moved to quarantine. The quarantine is set to true when the message failed to deliver in a way that indicates that no future messages will be deliverable either to this address. | boolean | boolean | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent | |
xdm:quicktimeVersion | Quicktime Version | The version of Apple Quicktime supported during the observation. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:rating | Rating | The calculated score or star rating for this organization. 1 indicates the maximum possible rating, 0 the minimum possible rating. | number | number | https://ns.adobe.com/xdm/common/organization | |
xdm:reason | Reason | The reason why the message could/would not be delivered. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:reasonMessage | Reason Message | Reason of message delivery failure. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:receivedTimestamp | Received Timestamp | The time at which this interaction was received by a server. | string | date-time | date-time | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-technical-details |
xdm:region | Region | The region, county, or district portion of the address. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:registrationDate | Registration Date | Date and time when the profile has authorized its application to receivepush notifications. | string | date-time | date-time | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-push-details |
xdm:remarkID | Remark Identifier | The pre defined remark that the end-user identified when unsubscribing. | string | string | https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all | |
xdm:remarkText | Remark text | A customer comment/remark that the end-user provided when unsubscribing. | string | string | https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all | |
xdm:renew | Renew | The agreed way that the subscription may continue after the end date. | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription | |
xdm:repositoryCreatedBy | Created by User Identifier | User id who has created the entity. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:repositoryLastModifiedBy | Modified by User Identifier | User id who last modified the entity. At creation time, modifiedByUser is set as createdByUser . | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:resumes | Resumes | Marks each playback that was resumed after more than 30 minutes of buffer, pause, or stall period. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed | |
xdm:revision | Revision | The identification between subscriptions of the same name and category hierarchy. | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription | |
xdm:runtime | Runtime Type | The runtime of the ad unit itself, not the runtime of the browser or the operating system. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all | |
xdm:sampleGroupId | Sample Group ID | Unique identifier for the sample group which this event is associated with. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all | |
xdm:saveForLaters | Save For Laters | Product list is saved for future use. Example a product wish list. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:score | Engagement Metric Score | The Capture Score engagement metric calculates an aggregated score based on the value assigned to pages visited on the site, from the point the visitor first sees the campaign’s first display mbox. | object | object | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all | |
xdm:screenHeight | Screen Height | The number of vertical pixels of the device’s active display in its default orientation. | integer | int | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:screenOrientation | Screen Orientation | The current screen orientation (“portrait” or “landscape”) | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:screenWidth | Screen Width | The number of horizontal pixels of the device’s active display in its default orientation. | integer | int | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:search | Search | The information related to web or mobile search. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search | |
xdm:searchEngine | Search Engine | The search engine used by the search. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search | |
xdm:searchEngineID | Search Engine ID | The application-specified identifier used to identify the search engine used by the search. | string | uri | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search |
xdm:seedMember | Seed Member | The recipient of this message is a member of a seed list for this campaign activity. Seed addresses are used to include recipients who do not match the defined target criteria. Seed members could be your marketing team or other stakeholders who are interested in tracking/measuring the quality of the campaign. SeedMembers get the actual message, at the same time with regular recipients, even when the seedMember does not qualify to be a regular recipient. | boolean | boolean | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:segment | Segmentation Details | Details associated with user segmentation rules. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory | |
xdm:segmentEvents | Segment Events | array | array | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all | ||
xdm:segmentID DEPRECATED | Segment ID | The identity of the audience or snapshot definition in with the domain of the specific system that processes that type of segment. Deprecated, use xdm:identityMap instead. | object | object | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/adcloud/syncedremarketingaudience, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/identitymap | |
xdm:segmentMembership | Segment Membership Map | object | map | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation | ||
xdm:segmentMemberships DEPRECATED | Segment Memberships | The audiences associated with this ExperienceEvent. Deprecated, use xdm:segmentMembership instead. | array | array | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership | |
xdm:segments | Segments | The intersection of the user audiences that both: a) the user belonged to, and b) the ad was targeting. NOT the full list of audiences that the user belonged to at the time of the auction. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/xdm/context/profile-segmentation | |
xdm:selections | Selected Options | Snapshots of the options that were selected for this activity. Those options are usually constrained. The objects contain a at least the xdm:id property value which is the identifier of an option. The intention is that either the selections or the fallback property is required. | array | array | https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-detail, https://ns.adobe.com/experience/decisioning/proposition-details | |
xdm:selector | Selector | A CSS selector in a html page. | string | string | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all | |
xdm:sends | Sends | Asynchronous message(s) (email, SMS, MMS etc) have been dispatched to a person’s account/address/device. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing | |
xdm:server | Server | The normative or usual server that hosts the web page. This may or may not be the host or server that actually served the page interaction, but is used for classification purposes. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web | |
xdm:sessionId | Session ID | Session ID associated with experience event, used to stitch together independent events which occurred in the same session. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory | |
xdm:sessionTimeout | Media Session Server Timeout | Indicates the amount of time, in seconds, that passed between the user’s last known interaction and the moment the session was closed. | integer | int | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:shape | Geo Shape | The geographic shape of the physical location. | object | object | https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place | |
xdm:showType | Show Type | The type of content (for example, Trailer or Full Episode). | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference | |
xdm:signals | Signals | Additional frequently changing properties captured with an event via request parameters or other means. | object | map | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/audiencemanager/experienceevent-all | |
xdm:siteId | Site ID | Identifier for the web site where ad impression was served. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory | |
xdm:siteSection | Site Section | The normative name of the site section where this web page resides, which may be used to classify or categorize the interaction | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web | |
xdm:size | Size (Bytes) | Size in bytes of the message.* For email, the size reflects the all MIME envelope of the message, including the encoded attachments if any.* For SMS, the size reflects the number of bytes necessary to deliver the message.If that number is over 160 the message will be delivered over more than one SMS. | integer | int | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/xdm/context/product | |
xdm:SKU | SKU | Stock Keeping Unit, the unique identifier for a product defined by the vendor. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/product, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:sourceFeed | Feed Type | The type of feed. Can either represent actual feed-related data (for example, EAST HD/SD), or the source of the feed (such as an URL). | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:sspPartnerCode | SSP Partner Code | The partner (exchange) through which AdCloud receives the inventory opportunity. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory | |
xdm:stalls | Stalls | The number of stall states that occurred during a playback session. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:stallTime | Total Stalling Duration | Describes the duration (in seconds) in which the playback was stalled during playback. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:startDate | Start Date | The date the subscription begins. | string | date | date | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription |
xdm:starts | Starts | Indicates the first frame of the timed media asset has been viewed - namely, the viewer did not abandon during pre-roll ad, buffering, etc. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media | |
xdm:startTime | Start Date and Time | Activity Start Date and Time. Property has the semantic of schema.org’s ‘startTime’ property defined on http://schema.org/Action | string | date-time | date-time | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details |
xdm:stateProvince | State or province | The state, or province portion of the observation. The format follows the ISO 3166-2 (country and subdivision) standard. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:status | Status | Is the segment participation realized as part of the current request. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:statusReason | Status Reason | A description of the current status. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:stepID | Step identifier | Denotes the identifier of the visited activity step. | string | string | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all | |
xdm:strategy | Activity Event Strategy | Custom behavior strategy for both content viewing and counting when visiting a success metric. | string | string | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all | |
xdm:streamFormat | Stream Format | Free-form format of the stream (for example, “short” or “long”). | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference | |
xdm:street1 | Street 1 | Primary Street level information, apartment number, street number and street name. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:street2 | Street 2 | Optional street information second line. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:street3 | Street 3 | Optional street information third line. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:street4 | Street 4 | Optional street information fourth line. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:subCategory | Sub Category | The specific sub categorization of the subscription. | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription | |
xdm:subscriber | Subscriber | The owner of the subscription. | object | object | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription | |
xdm:subscriptionDate | Subscription Date | Date and time when the end-user has subscribed to a notification topic. An end user is subscribed if they have a Subscription Date and the unsubscriptiondetails/unsubscriptionDate is empty. | string | date-time | date-time | https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all |
xdm:subscriptions | Subscriptions | Subscriptions that this profile is entitled to including terminated, expired or exhausted subscriptions. | array | array | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:supplierName | Supplier Name | The distributor of the product. | string | string | https://ns.adobe.com/xdm/context/product | |
xdm:syncedRemarketingAudiences | Synchronized segments | List of Search retargeting entities that have been synced with the adCloud partner to build audiences on the platform, such as RLSA for Google or WCA for Facebook | array | array | https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all | |
xdm:tags | Tags | Tags are used to indicate how the aliases represented by a given datasource should be interpreted by applications using those aliases.Examples:* isAVID : data sources representing Analytics visitor IDs.* isCRSKey : data sources representing aliases that should be used as keys in CRS.Tags are set when the data source is created but they are also included in pipeline messages when referencing a given data source. | array | array | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-detail, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-technical-details | |
xdm:templateID | Identifier of the Template | The delivery template’s ID used to initialize this delivery.The type the template used in Adobe Campaign can be identified using the messageClass .* messageClass = oneTime : the template is standard delivery template.* messageClass = continuous : the template is a recurring delivery.* messageClass = transactional : the template is a transactional message template. | integer | int | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:templateName | Delivery Template’s Internal name | A human-friendly identifier of the parent entity (in case of event_based or continuous message Class) of the campaign activity originating this message. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:term | Term | The numeric value of the term. | integer | int | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription | |
xdm:termUnitOfTime | Term Unit Of Time | The unit of time for the term period. | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription | |
xdm:testEnabled | Test Enabled | Specify whether campaign activity is of type A/B testing. | boolean | boolean | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:testMember | A/B Test Member | The recipient of this message is a member of a test group for this campaign activity. This is primarily used for identifying the initial population of an A/B Test. After sending different variants to the testMembers, the winner Variant is decided to be sent to the remaining population based on behavioral changes in testMembers. | boolean | boolean | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:testProfile | Test Profile | Indicates the profile record is for use in testing/verification purposes and should not be automatically included in normal operation(s). | boolean | boolean | https://ns.adobe.com/experience/campaign/experienceevent-profile-test-profile, https://ns.adobe.com/xdm/context/profile-test-profile | |
xdm:thirdPartyCookiesEnabled | Allows Third-party Cookies | If third-party cookies were enabled when this observation was made. | boolean | boolean | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:thirdQuartiles | Third Quartiles | A digital video ad has played through 75% of its duration at normal speed. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:timePlayed | Time Spent | The amount of time spent in seconds by a user on a specific timed media asset. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media | |
xdm:timeSeriesEvents | Time-series Events | List of time-series based events that relate to schemas based on record. | array | array | https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/data/record-timeseries-events | |
xdm:timestamp | Timestamp | The timestamp, in ISO 8601 format, when the retargeting entity, such as aam-segment, was synced to the marketing platform. | string | date-time | date-time | https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/adcloud/syncedremarketingaudience, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/xdm/data/record-timeseries-events |
xdm:timeToStart | Time to Start | Describes the duration (in seconds) passed between video load and start. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details | |
xdm:timeZone | Time Zone | Describes which time zone the profile is present in, most frequently/the time zone preferred by the profile. Time zones are expressed according to the IETF tz database: https://www.ietf.org/timezones/tzdb-2016i/tz-link.htm | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details | |
xdm:token | Token | The service specific token used to address the application for communication, such as an Apple APN ID or a Google GCM ID. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:topicID | Topic Identifier | The topic that the end-user has subscribed to and opted into notifications for. | string | string | https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all | |
xdm:topUp | Top Up | Agreed terms for how consumable aspects of a subscription are repurchased during a billing period. | string | string | https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription | |
xdm:totalTimePlayed | Content Play | Describes the total amount of time spent by a user on a specific timed media asset, which includes time spent watching ads. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed | |
xdm:trackingCode | Tracking Code | Tracking code that can be used to identify the marketing campaign the event is associated with. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-marketing, https://ns.adobe.com/xdm/context/marketing | |
xdm:trafficType | Traffic type | Denotes traffic type. | string | string | https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all | |
xdm:transactionID | Transaction ID | The unique transaction identifier for this payment item. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce | |
xdm:type | POI Type | The general type of the POI using a typing schema selected by the administrator of the POI definitions. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/adcloud/syncedremarketingaudience, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-web, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:typeID | Type Identifier | An identifier for the device. This may be an identifier from Device Atlas or another service that identifies the hardware that is being used. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:typeIDService | Type Identifier Service | The namespace of the service that is used to identify the device type. | string | uri | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions |
xdm:unit | Unit | string | string | https://ns.adobe.com/experience/decisioning/proposition-metric-profile, https://ns.adobe.com/experience/decisioning/proposition-metric-total, https://ns.adobe.com/xdm/data/application-closes, https://ns.adobe.com/xdm/data/bitrate-average, https://ns.adobe.com/xdm/data/bitrate-changes, https://ns.adobe.com/xdm/data/buffer-time, https://ns.adobe.com/xdm/data/buffers, https://ns.adobe.com/xdm/data/clicks, https://ns.adobe.com/xdm/data/completes, https://ns.adobe.com/xdm/data/conversions, https://ns.adobe.com/xdm/data/drop-before-starts, https://ns.adobe.com/xdm/data/dropped-frames, https://ns.adobe.com/xdm/data/errors, https://ns.adobe.com/xdm/data/feature-usages, https://ns.adobe.com/xdm/data/federated, https://ns.adobe.com/xdm/data/first-launches, https://ns.adobe.com/xdm/data/firstquartiles, https://ns.adobe.com/xdm/data/installs, https://ns.adobe.com/xdm/data/launches, https://ns.adobe.com/xdm/data/measuredadnotvisible, https://ns.adobe.com/xdm/data/measuredmuted, https://ns.adobe.com/xdm/data/measuredwindowinactive, https://ns.adobe.com/xdm/data/media-segment-views, https://ns.adobe.com/xdm/data/metricdefinition, https://ns.adobe.com/xdm/data/metrics/advertising/impressions, https://ns.adobe.com/xdm/data/metrics/cart-abandons, https://ns.adobe.com/xdm/data/metrics/checkouts, https://ns.adobe.com/xdm/data/metrics/direct-marketing/bounces, https://ns.adobe.com/xdm/data/metrics/direct-marketing/mirror-pages, https://ns.adobe.com/xdm/data/metrics/direct-marketing/non-deliverables, https://ns.adobe.com/xdm/data/metrics/direct-marketing/notSent, https://ns.adobe.com/xdm/data/metrics/direct-marketing/opens, https://ns.adobe.com/xdm/data/metrics/direct-marketing/sends, https://ns.adobe.com/xdm/data/metrics/direct-marketing/unsubscriptions, https://ns.adobe.com/xdm/data/metrics/direct-marketing/user-complaints, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-entries, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-exits, https://ns.adobe.com/xdm/data/metrics/product-list-adds, https://ns.adobe.com/xdm/data/metrics/product-list-opens, https://ns.adobe.com/xdm/data/metrics/product-list-removals, https://ns.adobe.com/xdm/data/metrics/product-list-reopens, https://ns.adobe.com/xdm/data/metrics/product-list-views, https://ns.adobe.com/xdm/data/metrics/product-views, https://ns.adobe.com/xdm/data/metrics/purchases, https://ns.adobe.com/xdm/data/metrics/save-for-laters, https://ns.adobe.com/xdm/data/metrics/web/linkclicks, https://ns.adobe.com/xdm/data/metrics/web/pageviews, https://ns.adobe.com/xdm/data/midpoints, https://ns.adobe.com/xdm/data/pause-time, https://ns.adobe.com/xdm/data/pauses, https://ns.adobe.com/xdm/data/progress10, https://ns.adobe.com/xdm/data/progress95, https://ns.adobe.com/xdm/data/resumes, https://ns.adobe.com/xdm/data/stall-time, https://ns.adobe.com/xdm/data/stalls, https://ns.adobe.com/xdm/data/starts, https://ns.adobe.com/xdm/data/thirdquartiles, https://ns.adobe.com/xdm/data/time-played, https://ns.adobe.com/xdm/data/time-to-start, https://ns.adobe.com/xdm/data/total-time-played, https://ns.adobe.com/xdm/data/unmeasurableiframe, https://ns.adobe.com/xdm/data/unmeasurableother, https://ns.adobe.com/xdm/data/upgrades, https://ns.adobe.com/xdm/data/viewabilityeligibleimpressions, https://ns.adobe.com/xdm/data/viewablecompletes, https://ns.adobe.com/xdm/data/viewablefirstquartiles, https://ns.adobe.com/xdm/data/viewableimpressions, https://ns.adobe.com/xdm/data/viewablemidpoints, https://ns.adobe.com/xdm/data/viewablethirdquartiles | ||
xdm:unitOfMeasure | Unit of Measure | Standard unit of measure of the variant. Denotes the units for the size measurement. | string | string | https://ns.adobe.com/xdm/context/product | |
xdm:unmeasurableIframe | Unmeasurable Iframe | Indicator of viewability library not being able to properly execute measurements due to ad being displayed inside an iframe. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:unmeasurableOther | Unmeasurable Other | Indicator of viewability library not being able to properly execute measurements due to non-predefined error. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:unsubscriptionDate | Unsubscription Date | Date and time when the end-user has unsubscribed from a notification topic. When the subscription is registered the xdm:unsubscriptionDate must be empty. | string | date-time | date-time | https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all |
xdm:unsubscriptionDetails | Adobe Campaign Notification Unsubscription details | Adobe Campaign notification unsubscription details. | object | object | https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all | |
xdm:unsubscriptions | Unsubscriptions | The recipient of the direct marketing message (email, newsletters, etc) has opted out from receiving them. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing | |
xdm:upgrades | Upgrades | Upgrade of an application that has previously been installed. Triggered on first launch after upgrade. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:url | URL | URL of the Link. | string | uri | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all |
xdm:URL | URL | The referrer URL. | string | string | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web | |
xdm:userAgent | User Agent | The HTTP User-Agent string from the client request. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:userComplaints | User Complaints | User complaint(s) have been received. This generally occurs when a recipient of a message reports it as spam. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing | |
xdm:validity | Validity | A level of technical correctness of the phone number. | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:validUntil | Valid Until | The timestamp for when the audience assertion should no longer be assumed to be valid and should either be ignored or revalidated. | string | date-time | date-time | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership |
xdm:value | Value | The quantifiable value of this measure. | number | number | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/keyedlist, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/experienceevent-directmarketing, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/experienceevent-web, https://ns.adobe.com/xdm/context/profile-push-details | |
xdm:values | List Values | List of values. | array | array | https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/listdetails | |
xdm:variant | Content Variant | A campaign activity can have multiple variants, such as Multilingual (translated variants for the same content) or A/B testing (different content to test what works better), but a message delivered to a recipient always contains one of them.> IMPORTANT: In case of multilingual, the mirror page, the recipient can switch from one variant to another (ex: switch of the language). | string | string | https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all | |
xdm:vendor | Vendor | The application or browser vendor. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:version | Version | The version of the profile stitch definition used. Useful for debugging. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/implementations-ext, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:viewabilityEligibleImpressions | Viewability Eligible Impressions | Impression(s) of an advertisement to an end user with viewablility library instrumented. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:viewable | Viewable Ad | Display ads are considered viewable when at least 50% of the ad is visible for at least 1 second. Video ads are considered viewable when at least 50% of the ad is visible while the video is playing for at least 2 consecutive seconds. All viewable ads are measurable, because you can’t confirm that an ad has met the criteria for viewability unless it can be measured. | boolean | boolean | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:viewableCompletes | Viewable Completes | Completion(s) of an advertisement to an end user deemed viewable at completion time by a viewability library. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:viewableFirstQuartiles | Viewable First Quartiles | First quartile(s) of an advertisement to an end user deemed viewable at first quartile of play by a viewability library. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:viewableImpressions | Viewable Impressions | Impressions of an advertisement to an end user deemed viewable after two seconds of play by a viewability library. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:viewableMidpoints | Viewable Midpoints | Midpoint(s) of an advertisement to an end user deemed viewable at midpoint of play by a viewability library. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:viewableThirdQuartiles | Viewable Third Quartiles | Third quartile(s) of an advertisement to an end user deemed viewable at third quartile of play by a viewability library. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising | |
xdm:viewportHeight | Viewport Height | The vertical size (in pixels) of the window the experience was displayed inside. For a web view event, the browser viewport height. | integer | int | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:viewportWidth | Viewport Width | The horizontal size (in pixels) of the window the experience was displayed inside. For a web view event, the browser viewport width. | integer | int | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions | |
xdm:web | Web | The information related to web page and link of the ExperienceEvent. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web | |
xdm:webInteraction | Web Interaction | Details about the web link (URL) that corresponds to where the interaction occurred. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web | |
xdm:webPageDetails | Web Page Details | Details about the web page where the web interaction occurred. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web | |
xdm:webReferrer | Web Referrer | The referrer of a web interaction, which is the URL a visitor came from immediately before the current web interaction was recorded. | object | object | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web | |
xdm:website | Web Site | The URL of the organization’s website. | string | uri | string | https://ns.adobe.com/xdm/common/organization |
xdm:workAddress | Work Address | A work postal address. | object | object | https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:workEmail | Work Email | A work email address. | object | object | https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:workPhone | Work Phone | Work phone number. | object | object | https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/xdm/context/profile-work-details | |
xdm:xid | Experience Identifier | When present, this value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces. | string | string | https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/segmentevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-segmentation | |
xmpDM:duration | Chapter Length/Duration | The length of the chapter, in seconds. | integer | int | https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-timed-asset-reference, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media |
Experience Platform
- XDM System overview
- Schemas
- Classes
- Field groups
- XDM Individual Profile
- Consents and Preferences
- Demographic Details
- Healthcare Member Details
- IAB TCF 2.0 Consent
- IdentityMap
- Loyalty Details
- Personal Contact Details
- Profile Partner Enrichment (Sample)
- Segment Membership Details
- Telecom Subscription
- Work Contact Details
- XDM Business Person Components
- XDM Business Person Details
- XDM Individual Prospect Profile
- XDM ExperienceEvent
- Adobe Analytics Full Extension
- Advertising Details
- Application Details
- Balance Transfers
- Bot Detection
- Campaign Marketing Details
- Card Actions
- Channel Details
- Commerce Details
- Deposit Details
- Device Trade-In Details
- Dining Reservation
- End User ID Details
- Environment Details
- Flight Reservation
- IAB TCF 2.0 Consent
- Lodging Reservation
- MediaAnalytics Interaction Details
- Quote Request Details
- Reservation Details
- Sitetool Details
- Support Site Search
- Upgrade Details
- Upsell Details
- Web Details
- XDM Business Campaign
- XDM Business Campaign Members
- Medication
- Plan
- Product
- Provider
- Shared
- Field group name updates
- XDM Individual Profile
- Data types
- Account Details
- Ad Break
- Address
- Advertising Details Collection
- Advertising Details Reporting
- Advertising Pod Details Collection
- Advertising Pod Details Reporting
- Application
- B2B Source
- Beacon
- Browser Details
- Cart
- Category Data
- Chapter Details Collection
- Chapter Details Reporting
- Commerce Scope
- Commerce
- Consent String
- Consents & Preferences
- Currency
- Custom Metadata Details Collection
- Custom Metadata Details Reporting
- Device
- Email Address
- Environment
- Error Details Collection
- Experience Channel
- External Source System Audit Attributes
- Financial Account
- Generic Consent Field
- Generic Marketing Preference Field with Subscriptions
- Generic Marketing Preference Field
- Generic Personalization Preference Field
- Geo Circle
- Geo Coordinates
- Geo Shape
- Geo Interaction Details
- Geo
- Identity
- Implementation Details
- Impressions
- Internal Site Search
- Key Value Pair
- List of States End Collection
- List of States Start Collection
- Marketing
- Measure
- Media Collection Details
- Media Event Information
- Media Reporting Details
- Order
- POI Details
- POI Interaction
- Payment Item
- Person Name
- Person
- Phone Number
- Place Context
- Player State Data Reporting
- Postal Address
- Product List Item
- QoE (Quality of Experience) Data Details Collection
- QoE Data Details Reporting
- Refund Item
- Requisition List
- Return Item
- Return
- Search
- Session Details Collection
- Session Details Reporting
- Shipping
- Subscription
- Telecom Subscription
- Transaction
- Web Information
- Web Interaction
- Web Page Details
- Schemas UI
- Schema Registry API
- Tutorials
- Create a schema in the UI
- Create a schema in the API
- Add specific fields to a schema (API)
- Define custom fields (API)
- Add suggested values to a field (API)
- Deprecate an XDM field in the UI
- Deprecate an XDM field in the API
- Define a schema relationship in the UI
- Define a schema relationship in the API
- Define a schema relationship in Real-Time CDP B2B Edition
- Manage data usage labels for a schema
- Create an ad hoc schema
- Troubleshooting guide
- API reference
- Platform release notes