Identity data type
Last update: January 31, 2025
- Topics:
- Schemas
CREATED FOR:
- Developer
Identity is a standard XDM data type that is used to clearly distinguish people that are interacting with digital experiences. Identity is established by an identity provider, which itself is referenced in a namespace attribute. Within each namespace, the identity is unique.
| Property | Data type | Description |
|---|---|---|
namespace | Object | An object that contains a single string field (code), which indicates the namespace associated with the provided id attribute. |
authenticatedState | String | The authenticated state for this identity at the time of the observed Experience Event. See the appendix for accepted values and definitions. |
id | String | The identity of the consumer in the related namespace. |
primary | Boolean | Indicates whether this is the primary identity for the individual. Each individual can only have one primary identity. |
xid | String | When present, this value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces. |
For more details on the data type, refer to the public XDM repository:
Appendix
The following section contains additional information about the Identity data type.
Accepted values for authenticatedState
The following table outlines the accepted values for authenticatedState and their associated meanings:
| Value | Description |
|---|---|
ambiguous | The authenticated state is ambiguous. |
authenticated | The user was identified by a login or similar action that was valid at the time of the event observation. |
loggedOut | The user was identified by a login action at some previous point in time, but was not logged in at the time of the event observation. |
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