Data object variable mapping to Adobe Analytics

Last update: May 10, 2024

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The following table shows the data object variables that the Adobe Experience Platform Edge Network automatically maps into Adobe Analytics. If you use these data object field paths, no additional configuration is necessary to send data to Adobe Analytics.

Use of these fields is recommended if you intend to use Customer Journey Analytics in the future. This implementation method allows your organization to send data to Adobe using the Web SDK without conforming to an XDM schema. When your organization is ready to send data to Adobe Experience Platform, you can use Datastream mapping to point data object fields to their respective XDM fields.

Value priorities

Most data object fields in this table coincide with a mapped XDM field. If you set both a given data object field and its respective XDM field, the data object field takes priority. For example, if the field data.__adobe.analytics.events is present, it overwrites all event-related XDM object fields.

Some data object fields also support their respective Query parameter value as shorthand values. You can use standard data object fields and shorthand data object fields interchangeably, as long as they are each for unique variables. Avoid setting both a standard data object field and its respective shorthand data object field at the same time. Adobe cannot guarantee which field takes priority.

Data object field mapping

Previous updates to this table can be found on this page’s commit history on GitHub. Similarly to AppMeasurement variables, all data object fields are case-sensitive.

Data object field pathAnalytics variable and description
data.__adobe.analytics.browserHeightThe Browser height dimension. The shorthand field data.__adobe.analytics.bh is also supported.
data.__adobe.analytics.browserWidthThe Browser width dimension. The shorthand field data.__adobe.analytics.bw is also supported.
data.__adobe.analytics.campaignThe Tracking code dimension. The shorthand field data.__adobe.analytics.v0 is also supported.
data.__adobe.analytics.channelThe Site section dimension. The shorthand field data.__adobe.analytics.ch is also supported.
data.__adobe.analytics.colorDepthThe Color depth dimension. The shorthand field data.__adobe.analytics.c is also supported.
data.__adobe.analytics.connectionTypeThe Connection type dimension. The shorthand field data.__adobe.analytics.ct is also supported.
data.__adobe.analytics.contextDataContext data variables.
data.__adobe.analytics.cookiesEnabledThe Cookie support dimension. The shorthand field data.__adobe.analytics.k is also supported.
data.__adobe.analytics.currencyCodeThe currencyCode implementation variable. The shorthand field data.__adobe.analytics.cc is also supported.
data.__adobe.analytics.dynamicVariablePrefixThe dynamicVariablePrefix implementation variable.
data.__adobe.analytics.eVar1 - data.__adobe.analytics.eVar250eVar dimensions. The shorthand fields data.__adobe.analytics.v1 - data.__adobe.analytics.v250 are also supported.
data.__adobe.analytics.eventsCustom events. Format this field similarly to the events implementation variable.
data.__adobe.analytics.javaEnabledThe Java enabled dimension. The shorthand field data.__adobe.analytics.v is also supported.
data.__adobe.analytics.latitudeHelps set the Location mobile lifecycle dimensions. The shorthand field data.__adobe.analytics.lat is also supported.
data.__adobe.analytics.linkNameThe Custom link, Download link, or Exit link dimension, depending on the value in data.__adobe.analytics.linkType. The shorthand field data.__adobe.analytics.pev2 is also supported.
data.__adobe.analytics.linkURLThe linkURL implementation variable. The shorthand field data.__adobe.analytics.pev1 is also supported.
data.__adobe.analytics.linkTypeDetermines the type of link clicked. Valid values include o (Custom links), d (Download links), and e (Exit links). The shorthand field data.__adobe.analytics.pe is also supported.
data.__adobe.analytics.list1 - data.__adobe.analytics.list3list implementation variables. The shorthand fields data.__adobe.analytics.l1 - data.__adobe.analytics.list3 are also supported.
data.__adobe.analytics.longitudeHelp set the Location mobile lifecycle dimensions. The shorthand field data.__adobe.analytics.lon is also supported.
data.__adobe.analytics.pageNameThe Page dimension.
data.__adobe.analytics.pageURLThe Page URL dimension. The shorthand field data.__adobe.analytics.g is also supported.
data.__adobe.analytics.pageTypeThe pageType implementation variable.
data.__adobe.analytics.prop1 - data.__adobe.analytics.prop75Prop dimensions. The shorthand fields data.__adobe.analytics.c1 - data.__adobe.analytics.c75 are also supported.
data.__adobe.analytics.purchaseIDThe purchaseID implementation variable.
data.__adobe.analytics.productsThe products implementation variable, following similar formatting.
data.__adobe.analytics.referrerThe Referrer dimension.
data.__adobe.analytics.resolutionThe Monitor resolution dimension. The shorthand field data.__adobe.analytics.s is also supported.
data.__adobe.analytics.serverThe Server dimension.
data.__adobe.analytics.transactionIDThe transactionID implementation variable. The shorthand field data.__adobe.analytics.xact is also supported.
data.__adobe.analytics.zipThe Zip code dimension.

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