Data object variable mapping to Adobe Analytics

The following table shows the data object variables that the Adobe Experience Platform Edge Network automatically maps into Adobe Analytics. If you use these data object field paths, no additional configuration is necessary to send data to Adobe Analytics.

Use of these fields is recommended if you intend to use Customer Journey Analytics in the future. This implementation method allows your organization to send data to Adobe using the Web SDK without conforming to an XDM schema. When your organization is ready to send data to Adobe Experience Platform, you can use Datastream mapping to point data object fields to their respective XDM fields.

Value priorities

Most data object fields in this table coincide with a mapped XDM field. If you set both a given data object field and its respective XDM field, the data object field takes priority. For example, if the field data.__adobe.analytics.events is present, it overwrites all event-related XDM object fields.

Some data object fields also support their respective Query parameter value as shorthand values. You can use standard data object fields and shorthand data object fields interchangeably, as long as they are each for unique variables. Avoid setting both a standard data object field and its respective shorthand data object field at the same time. Adobe cannot guarantee which field takes priority.