Documentation Analytics Implementation Guide

Data object variable mapping to Adobe Analytics

Last update: May 10, 2024

Topics:
Implementation Basics

CREATED FOR:

Admin
Developer

The following table shows the data object variables that the Adobe Experience Platform Edge Network automatically maps into Adobe Analytics. If you use these data object field paths, no additional configuration is necessary to send data to Adobe Analytics.

Use of these fields is recommended if you intend to use Customer Journey Analytics in the future. This implementation method allows your organization to send data to Adobe using the Web SDK without conforming to an XDM schema. When your organization is ready to send data to Adobe Experience Platform, you can use Datastream mapping to point data object fields to their respective XDM fields.

Value priorities

Most data object fields in this table coincide with a mapped XDM field. If you set both a given data object field and its respective XDM field, the data object field takes priority. For example, if the field data.__adobe.analytics.events is present, it overwrites all event-related XDM object fields.

Some data object fields also support their respective Query parameter value as shorthand values. You can use standard data object fields and shorthand data object fields interchangeably, as long as they are each for unique variables. Avoid setting both a standard data object field and its respective shorthand data object field at the same time. Adobe cannot guarantee which field takes priority.

Data object field mapping

Previous updates to this table can be found on this page’s commit history on GitHub. Similarly to AppMeasurement variables, all data object fields are case-sensitive.

Data object field path	Analytics variable and description
`data.__adobe.analytics.browserHeight`	The Browser height dimension. The shorthand field `data.__adobe.analytics.bh` is also supported.
`data.__adobe.analytics.browserWidth`	The Browser width dimension. The shorthand field `data.__adobe.analytics.bw` is also supported.
`data.__adobe.analytics.campaign`	The Tracking code dimension. The shorthand field `data.__adobe.analytics.v0` is also supported.
`data.__adobe.analytics.channel`	The Site section dimension. The shorthand field `data.__adobe.analytics.ch` is also supported.
`data.__adobe.analytics.colorDepth`	The Color depth dimension. The shorthand field `data.__adobe.analytics.c` is also supported.
`data.__adobe.analytics.connectionType`	The Connection type dimension. The shorthand field `data.__adobe.analytics.ct` is also supported.
`data.__adobe.analytics.contextData`	Context data variables.
`data.__adobe.analytics.cookiesEnabled`	The Cookie support dimension. The shorthand field `data.__adobe.analytics.k` is also supported.
`data.__adobe.analytics.currencyCode`	The `currencyCode` implementation variable. The shorthand field `data.__adobe.analytics.cc` is also supported.
`data.__adobe.analytics.dynamicVariablePrefix`	The `dynamicVariablePrefix` implementation variable.
`data.__adobe.analytics.eVar1` - `data.__adobe.analytics.eVar250`	eVar dimensions. The shorthand fields `data.__adobe.analytics.v1` - `data.__adobe.analytics.v250` are also supported.
`data.__adobe.analytics.events`	Custom events. Format this field similarly to the `events` implementation variable.
`data.__adobe.analytics.javaEnabled`	The Java enabled dimension. The shorthand field `data.__adobe.analytics.v` is also supported.
`data.__adobe.analytics.latitude`	Helps set the Location mobile lifecycle dimensions. The shorthand field `data.__adobe.analytics.lat` is also supported.
`data.__adobe.analytics.linkName`	The Custom link, Download link, or Exit link dimension, depending on the value in `data.__adobe.analytics.linkType`. The shorthand field `data.__adobe.analytics.pev2` is also supported.
`data.__adobe.analytics.linkURL`	The `linkURL` implementation variable. The shorthand field `data.__adobe.analytics.pev1` is also supported.
`data.__adobe.analytics.linkType`	Determines the type of link clicked. Valid values include `o` (Custom links), `d` (Download links), and `e` (Exit links). The shorthand field `data.__adobe.analytics.pe` is also supported.
`data.__adobe.analytics.list1` - `data.__adobe.analytics.list3`	`list` implementation variables. The shorthand fields `data.__adobe.analytics.l1` - `data.__adobe.analytics.list3` are also supported.
`data.__adobe.analytics.longitude`	Help set the Location mobile lifecycle dimensions. The shorthand field `data.__adobe.analytics.lon` is also supported.
`data.__adobe.analytics.pageName`	The Page dimension.
`data.__adobe.analytics.pageURL`	The Page URL dimension. The shorthand field `data.__adobe.analytics.g` is also supported.
`data.__adobe.analytics.pageType`	The `pageType` implementation variable.
`data.__adobe.analytics.prop1` - `data.__adobe.analytics.prop75`	Prop dimensions. The shorthand fields `data.__adobe.analytics.c1` - `data.__adobe.analytics.c75` are also supported.
`data.__adobe.analytics.purchaseID`	The `purchaseID` implementation variable.
`data.__adobe.analytics.products`	The `products` implementation variable, following similar formatting.
`data.__adobe.analytics.referrer`	The Referrer dimension.
`data.__adobe.analytics.resolution`	The Monitor resolution dimension. The shorthand field `data.__adobe.analytics.s` is also supported.
`data.__adobe.analytics.server`	The Server dimension.
`data.__adobe.analytics.transactionID`	The `transactionID` implementation variable. The shorthand field `data.__adobe.analytics.xact` is also supported.
`data.__adobe.analytics.zip`	The Zip code dimension.