Hardcoded image requests in Microsoft Outlook
Since most emails are HTML-based, it is possible to track emails opened and send that data to Adobe Analytics. If your organization opts to use this method, note the following:
- Every email render can increment a billable server call.
- Only email clients that support HTML and allow images are tracked. Some email clients, such as Microsoft Outlook, block external images by default. These emails are not tracked until the recipient opts to download external images.
To compose an Outlook email that includes an image request:
- Open an HTML editor. If an HTML editor is not available, a plain text editor also works.
- In a new HTML file, insert a hardcoded image request
<img>
tag wrapped in a<body>
tag. - Save the HTML file.
- Open Microsoft Outlook and compose an email.
- Go to the Insert tab and click Attach File. Select your image request HTML file.
- Click the pop-up menu next to Insert and select Insert as Text. If you click the Insert button without the pop-up menu, the HTML file becomes an attachment, which does not work.
Your email does not appear to change, as the image request is a 1x1 transparent pixel. If you want to see the image request for testing purposes, modify the HTML file to include a border, additional text, or other content.
FAQ
Learn about common questions using hardcoded image requests.