campaign
The campaign variable is dedicated to collecting tracking codes on your site. In previous versions of Adobe Analytics, it had special treatment where it could be used as a breakdown to most dimensions. In the current version of Adobe Analytics, it acts identical to an eVar.
This variable populates the Tracking Code dimension. It typically gets its value from a query string using the getQueryParam utility method. However, your organization determines exactly how to set this variable.
Campaign using the Web SDK
Campaign is mapped to the following variables:
- XDM object:
marketing.trackingCode - Data object:
data.__adobe.analytics.campaignordata.__adobe.analytics.v0
Campaign using the Adobe Analytics extension
You can set campaign either while configuring the Analytics extension (global variables) or under rules.
- Log in to Adobe Experience Platform Data Collection using your AdobeID credentials.
- Click the desired tag property.
- Go to the Rules tab, then click the desired rule (or create a rule).
- Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon.
- Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables.
- Locate the Campaign section.
You can set campaign to a value or a query string parameter.
s.campaign in AppMeasurement and the Analytics extension custom code editor
The s.campaign variable is a string that typically contains a tracking code used in marketing efforts. Its max length is 255 bytes; values longer than 255 bytes are automatically truncated when sent to Adobe.
// Set the campaign variable to a static value
s.campaign = "abc123";
// Collect the cid query string parameter value from the URL
// https://example.com?cid=abc123
s.campaign = s.Util.getQueryParam("cid");