Starting a new implementation with a global report suite

Use the following general guidelines to understand the process of implementing a global report suite.

  1. Create the global report suite in Adobe Analytics. See Create a report suite in the Admin user guide for more information.

  2. Work with teams in your organization responsible for each domain. Many teams have reporting requirements specific to their area of the business.

  3. Record and aggregate all of these requirements in a Solution design document. If teams have similar requirements for a dimension, they can use the same custom variable. For example, if site A and site B both require a breadcrumb dimension, implementations for both sites can send that data through eVar1.

    IMPORTANT
    Make sure that any given custom variable is used similarly across domains. Do not use the same eVar or event for different purposes across your sites.

    1. Make sure that each domain has a data layer to simplify data collection. Data can still be collected without a data layer, but the reliability and longevity of your implementation decreases, especially as your site goes through redesigns.

  4. Use tags in Adobe Experience Platform to implement Analytics. Different sites will likely require different data elements. Use rules specific to each domain to make sure each data element is correctly populated, then assign those data elements to their respective eVars and events. Refer to the tags overview.

  5. Include the Adobe Experience Cloud ID Service and use the appendVisitorIDsTo function. This function merges visitor data when users click from one domain to another.