Journey Optimizer B2B Edition release notes
Adobe Journey Optimizer B2B Edition continuously delivers new features, enhancements to existing features, and bug fixes.
Journey Optimizer B2B Edition is built natively on Adobe Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in Adobe Experience Platform Release Notes.
August 2024 release notes Aug-2024
Release date: August 22, 2024
This release includes the following new capabilities and enhancements:
LinkedIn Account Matched Audiences
Generate LinkedIn Ad audiences through Account Matched Audiences to help you fill empty roles in your buying groups. By defining a set of buying group filters, you can maintain a LinkedIn Matched Audience to target prospects who match your buying group parameters. This feature leverages Experience Platform Destinations to manage some aspects of the integration. [Learn more](https://experienceleague.adobe.com/en/docs/journey-optimizer-b2b/user/account-audiences/linkedin-account-matched-audiences?lang=en)
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