Adobe Journey Optimizer Documentation

Get started

Discover key features and use cases

New capabilities, latest improvements and fixes

Learn how to start as an Administrator, Data engineer or Journey practicionner

Design a new email or import an existing HTML content

Learn how to add push, SMS and email messages in your customer journeys

Learn how to build and execute a journey

Learn key steps to configure Journey Optimizer

Define and manage the permissions assigned to Journey Optimizer users

Create offers and deliver the best offer and experience to your customers

Additional resources

Direct links to key resources

JOURNEY MANAGEMENT

  • Journeys
  • Landing pages
  • DECISION MANAGEMENT

  • Offers
  • Components
  • CONTENT MANAGEMENT

  • Assets
  • DATA MANAGEMENT

  • Schemas
  • Datasets
  • Queries
  • Monitoring
  • CONNECTIONS

  • Sources
  • CUSTOMER

  • Segments
  • Subscription lists
  • Profiles
  • Identity
  • PRIVACY

  • Policies
  • Requests
  • ADMINISTRATION

  • Configurations
  • Channels
  • Sandboxes
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