- Journey Optimizer documentation
- What’s new?
- Get started
- Journeys
- Campaigns
- Email channel
- In-app channel
- Push notification channel
- SMS / MMS channel
- Direct mail
- Web channel
- Landing pages
- Content management
- Audiences, profiles and identity
- Track and monitor
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create and manage offers
- Create and manage decisions
- Use batch decisioning
- Collect event data
- Create Decision Management reports
- Export your offer catalog
- API Reference
- Getting started
- Create and manage offers using APIs
- Deliver offers using APIs
- Data management
- Configuration
- Get started with Journey Optimizer configuration
- Set up channel surfaces
- Delegate email subdomains
- Monitor email addresses
- Use seed lists
- Support for archiving
- Change execution addresses
- Configure frequency rules
- Configure journeys
- Sources
- Access control
- Privacy
Adobe Journey Optimizer Documentation
What’s new ?
Get a glimpse of the newest enhancements in Journey Optimizer product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Stay up-to-date with the latest changes in our documentation by visiting the documentation updates page.
Sandbox tooling allows you to copy objects across multiple sandboxes by leveraging package export and import. A package can consist of a single object or multiple objects. Any objects that are included in a package must be from the same sandbox.
With the SMS Channel, you can now enhance your communication by sending Multimedia Message Service (MMS) messages, enabling the sharing of images, GIFs, or videos with your customers. Note that this feature is currently available with Sinch only.
Start with the basics
Quick start guides
Learn how to achieve your goals faster in Journey Optimizer with your personalized approach depending on your role. |
User interface
Learn how to navigate and optimize your experience in Journey Optimizer. |
Create your first journey
Design and orchestrate personalized omnichannel journeys to harmonize marketing outreach with one-to-one customer engagement. |
Launch your first campaign
Create and start your first campaign in Journey Optimizer to deliver targeted, one-time content to a specific audience. |
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Explore the documentation
 Customer's experience Journeys - Campaigns - Landing pages - Reporting - Decision management |
 Configuration administration Channel surfaces - Configure journeys - Access control - Sandboxes management |
 Communication channels Email - SMS - In-app - Push notifications - Direct mail - Web |
 Content management Assets/images - Personalization - Reusable & dynamic content - Test & preview content |
 Profiles & audiences Audiences - Profiles - Identities - License usage - Privacy management |
 Data management Schemas - Datasets - Queries |
Additional resources
| Adobe Journey Optimizer Tutorials - Product description - Security overview (PDF) - APIs reference |
Adobe Experience Platform Documentation - Developers resources |
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Resources
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