Release Notes 2023 release-notes-2023

Sandbox tooling allows you to copy objects across multiple sandboxes by leveraging package export and import. A package can consist of a single object or multiple objects. Any objects that are included in a package must be from the same sandbox.

For more information, refer to the detailed documentation.

With the SMS Channel, you can now enhance your communication by sending Multimedia Message Service (MMS) messages, enabling the sharing of images, GIFs, or videos with your customers. Note that this feature is currently available with Sinch only.

For more information, refer to the detailed documentation.

Computed attributes enables capability to easily summarize event data into profile attributes via an intuitive user interface for enhanced behavior-based segmentation, personalization, and activation. With this feature, you can create computed attributes in a self serve manner, manage them, and use them in segmentation, Real-time Customer Profile destinations or Journey Optimizer.

Additionally, computed attributes simplifies segmentation and journey workflows to help you seamlessly deliver relevant experiences. Learn more in the detailed documentation.

The Channel Report feature offers analysts and marketers a comprehensive overview of traffic and engagement metrics at the channel level.

To access the Report menu, you must have the View Channel Reports permission.

For more information, refer to the detailed documentation, and how-to video.

Journey Optimizer datasets export to Cloud Storage Destinations is now generally available. This feature allows you to establish a live connection with cloud storage locations in order to export the content of your datasets.

For more information, refer to the detailed documentation.

This new feature allows you to easily manage and associate push credentials with a dedicated sandbox in App Surfaces.

For more information, refer to the detailed documentation.

You can now send personalized In-app messages to your app users within a journey. Use Journey Optimizer to design notifications and customize the message layout, display, text, and buttons to create a seamless experience.

For more information, refer to the detailed documentation.

You can now create and manage seed lists in Journey Optimizer. A seed list consists of internal addresses which can be added to your actual audience and receive the exact same message as the targeted profiles at the delivery execution time. Use this capability to monitor the sent out communications and ensure that all display formats, URLs, images and links are correct.

For more information, refer to the detailed documentation.

You can now create composition workflows to combine existing Adobe Experience Platform audiences into a visual canvas and leverage various activities (split, enrich...) to create new audiences. Newly created audiences are saved back into Adobe Experience Platform along with existing audiences and can be leveraged in Journey Optimizer campaigns to target customers.

For more information, refer to the detailed documentation.

Audience composition comes fully integrated with the new Adobe Experience Platform "Audiences" menu which serves as a centralized portal to audiences. You can now use a browse page that includes a new dashboard with segment trends and overlaps to find new insights and explore organizational tools for foldering and tagging. Embedded within this experience are governance controls for standardized audience labeling as well as audience lifecycle management capabilities to manage activation workflows. With this new management experience, you can now easily and securely manage audiences from one place. For more information, refer to Adobe Experience Platform documentation.

You can now add direct mail messages in your campaigns. Direct mail is an offline channel that allows you to personalize and generate the files required by direct mail providers to send mail to your customers.

When you prepare a direct mail delivery, Journey Optimizer generates a file including all the targeted profiles and the chosen contact information (postal address for example). You will then be able to send this file to your direct mail provider who will take care of the actual sending.

For now, Direct mail channel is not available for organizations that have purchased the Adobe Healthcare Shield add-on offering.

For more information, refer to the detailed documentation.

You can now import and convert any HTML content in Journey Optimizer's email editor. Content blocks are automatically identified, and available in the email designer: use its powerful design capabilities to update and personalize it!

For more information, refer to the detailed documentation.

In addition to campaigns and journeys, you can now assign Adobe Experience Platform Unified Tags to your landing pages, content templates, fragments, and subscription lists. This allows you to easily classify them, and improve search and navigation in all lists.

For more information, refer to the detailed documentation.

You can now create and manage Adobe Journey Optimizer content templates using dedicated APIs, providing a seamless integration with your existing content system.

For more information, refer to the detailed documentation.

You can now use APIs to trigger marketing campaigns in Adobe Journey Optimizer from an external system.

Until this release, API-triggered campaigns capability was covering various operational and transactional messaging needs like password resets or OTP token, but could not be used to create marketing campaigns. Available channels for API-triggered campaigns are: Email, SMS and Push messages.

For more information, refer to the detailed documentation.

Adobe Journey Optimizer now supports experiments in campaigns. Experiments are randomized trials, which in the context of online testing, means that you expose some randomly selected users to a given variation of a message, and another randomly selected set of users to some other variation or treatment. After exposure, you can then measure the outcome metrics you are interested in, such as opens of emails, subscriptions, or purchases.

For more information, refer to the detailed documentation.

You can now author, use, and manage fragments to quickly assemble your emails and content templates. A fragment is a prebuilt reusable component that can be referenced in multiple emails across Journey Optimizer campaigns and journeys for an improved and accelerated design process.

For more information, refer to the detailed documentation.

You can now assign Adobe Experience Platform Unified Tags to your campaigns. This allows you to easily classify them and improve search from the campaigns list. Note that Unified tags feature is currently in beta.

For more information, refer to the detailed documentation.

Personalized Optimization AI ranking models are now generally available in Decision Management. This new type of model allows you to optimize and personalize offers based on audiences and offer performance.

For more information, refer to the detailed documentation.

Adobe Journey Optimizer is expanding its cross-channel capabilities by adding support for web channel. You can now author, change, and preview web experiences as any other channel, through a smart and intuitive visual interface to personalize your end-users experience. Note that currently in Journey Optimizer you can only create web experiences in campaigns.

For more information, refer to the detailed documentation.

The new mobile onboarding quick start workflow is now available. Use this new product feature to rapidly configure the Mobile SDK to start collecting and validating mobile event data, and send mobile push notifications with Adobe Journey Optimizer. This capability is accessible via the Data Collection home page as a public beta.

For more information, refer to the detailed documentation.

The Journey dashboard is now split in two tabs:

• Use the Overview tab to access a new dashboard which displays key metrics related to your journeys.
• Use the Browse tab to access the list of all journeys.

This capability is accessible in all journeys as a public beta.

For more information, refer to the detailed documentation.

You can now send personalized In-app messages to your app users within a campaign. Use Journey Optimizer to design notifications and customize the message layout, display, text, and buttons to create a seamless experience.

For more information, refer to the detailed documentation.

With SMS click tracking, you can monitor the performance of your shortened URLs, identify who clicked on them, and use this data to retarget those customers with subsequent campaigns.

For more information, refer to the detailed documentation.

As a Journey Optimizer practitioner, you can now organize your business objects using tags. Tags are a quick and easy way of classifying objects to improve search. This feature is currently in beta and only available for Journeys.

For more information, refer to the detailed documentation.

You can now send personalized In-app messages to your app users within a campaign. Use Journey Optimizer to design notifications and customize the message layout, display, text, and buttons to create a seamless experience.

Caution - This feature is currently in beta version and only available to beta customers. To join the beta program, contact Adobe Customer Care.

For more information, refer to the detailed documentation.

You can now establish a live connection with cloud storage locations in order to export the content of your datasets. Available destinations are: Amazon S3 Cloud Storage, Azure Blob, Azure Data Lake Gen 2, Data Landing Zone, Google Cloud Storage, SFTP.

Caution - This feature is currently in beta and available to all Adobe Journey Optimizer users. Please work with your Adobe representative on getting access to Destinations if you do not already have access.

For more information, refer to the detailed documentation.

Adobe Experience Platform provides a suite of data hygiene capabilities that allow you to manage your stored data through programmatic deletions of consumer records and datasets. This capability is now available for Adobe Journey Optimizer.

You can manage your data stores to ensure that information is used as expected, is updated when incorrect data needs fixing, and is deleted when organizational policies deem it necessary.

Caution - Data Hygiene capabilities are currently only available for organizations that have purchased the Healthcare Shield and Privacy and Security Shield add-on offerings.

For more information, refer to the detailed documentation.

You can now create standalone content templates that can be leveraged across journeys and campaigns for quick reuse.

Learn how to create, edit, and use content templates in this video. For more information, refer to the detailed documentation.