On this page: Learn how to create a push notification within a journey or campaign for mobile and web, including using rapid delivery mode for high-volume sending.
You can create push notifications for mobile devices (iOS and Android) and web browsers. This page guides you through the process of setting up a push notification in a journey or campaign.
Create the push notification in a journey or campaign create
To create a push notification, follow the steps below:
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Open your journey then drag and drop an Action activity from the Actions section of the palette. Learn more about the Action activity.
note important IMPORTANT Legacy native channel activities (Email, Push, SMS, In-app, Web, Code-based experience, and Content Card) are deprecated as of the March 2026 release. Existing journeys using these activities continue to work without any changes—no migration is required. -
Select Push as the action type.
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Enter a Label to identify your action in the journey canvas.
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Click the Configure action button.
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You are directed to the Actions tab. From there, select or create the push configuration to use. Learn more
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Additionally:
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You can apply capping rules to your push action by selecting a rule set in the Business rules drop-down list. Learn more
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You can use the Send time optimization option to predict the best time to send the message to maximize engagement based on historical open and click rates. Learn how
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Use the Rapid delivery mode to send your push notification in large volumes. Learn how
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Select the Edit content button and create your content as desired. Learn more
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Once your message content has been defined, you can use test profiles or sample input data uploaded from a CSV / JSON file, or added manually to preview its content. Learn how
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Go back to the journey canvas. If necessary, complete your journey flow by dragging and dropping additional actions or events. Learn more
note NOTE To track the behavior of your recipients through push openings and/or interactions, make sure that the dedicated options in the tracking section are enabled in the email activity.
For more information on how to create, configure and publish a journey, refer to this page.
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Access the Campaigns menu, then click Create campaign.
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Select the type of campaign that you want to execute
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Scheduled - Marketing: execute the campaign immediately or on a specified date. Scheduled campaigns are aimed at sending marketing messages. They are configured and executed from the user interface.
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API-triggered - Marketing/Transactional: execute the campaign using an API call. API-triggered campaigns are aimed at sending either marketing, or transactional messages, i.e. messages sent out following an action performed by an individual: password reset, cart purchase etc.
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From the Properties section, edit your Campaign’s Title and Description.
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Click the Select audience button to define the audience to target from the list of available Adobe Experience Platform audiences. Learn more.
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In the Identity namespace field, choose the namespace to use in order to identify the individuals from the selected audience. Learn more.
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In the Actions section, choose the Push notification and select or create a new configuration.
Learn more about Push configuration for mobile on this page and for web on this page.
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Click Create experiment to start configuring your content experiment and create treatments to measure their performance and identify the best option for your target audience. Learn more
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Campaigns are designed to be executed on a specific date or on a recurring frequency. Learn how to configure the Schedule of your campaign in this section.
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From the Action triggers menu, choose the Frequency of your push notification:
- Once
- Daily
- Weekly
- Monthly
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From the campaign configuration screen, click the Edit content button to configure the push content. Design a push notification
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Once your message content has been defined, you can use test profiles or sample input data uploaded from a CSV / JSON file, or added manually to preview its content. Learn how
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When your push is ready, complete the configuration of your campaign to send it.
To track the behavior of your recipients through push openings and/or interactions, make sure that the dedicated options in the tracking section are enabled in the campaign.
For more information on how to create, configure and activate a campaign, refer to this page.
Related topics
Rapid delivery mode rapid-delivery
Rapid delivery mode is a Journey Optimizer add-on that allows very fast push message sending in large volumes though campaigns.
Rapid delivery is used when delay in message delivery is business-critical, when you want to send an urgent push alert on mobile phones, for example a breaking news to users who have installed your news channel app.
For more information on performances when using Rapid delivery mode, refer to Adobe Journey Optimizer product description.
Prerequisites prerequisites
Rapid delivery messaging comes with the following requirements:
- Rapid delivery is available for Scheduled campaigns only, and is not available for API-triggered campaigns,
- No personalization is allowed in the push message,
- The target audience must contain less than 30M profiles,
- You can execute up to 5 campaigns simultaneously using the Rapid delivery mode.
Activate Rapid delivery mode
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Create a push notification campaign and toggle on the Rapid delivery option.
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Configure the message content and select the audience to target. Learn how to create a campaign
note important IMPORTANT Ensure that the message content does not include any personalization, and that the audience contains less than 30M profiles. -
Review and activate your campaign as usual. Note that, in test mode, messages are not sent via the Rapid delivery mode.
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to create a push notification for mobile (iOS and Android) and web within a journey or a campaign, and how to use Rapid delivery mode for high-volume push sending.
Intents:
- Add a Push action to a journey and configure it with a push configuration
- Add a Push notification to a campaign (Scheduled or API-triggered)
- Apply capping rules and Send time optimization to a push action
- Preview push content using test profiles or sample input data from a CSV / JSON file or added manually
- Enable and use Rapid delivery mode for very fast, high-volume push sending
Glossary:
- Push action: A push notification channel action that sends a push notification to profiles when they reach that step of the journey (product-specific)
- Push configuration: The configuration referenced by the action that defines the content delivered; can be created for mobile or for web (product-specific)
- Rapid delivery mode: A Journey Optimizer add-on that allows very fast push message sending in large volumes through campaigns (product-specific)
- Send time optimization: An option that predicts the best time to send the message to maximize engagement based on historical open and click rates (product-specific)
- Business rules: A drop-down for selecting a capping rule set to apply to the push action (product-specific)
Guardrails:
- Legacy native channel activities (Email, Push, SMS, In-app, Web, Code-based experience, and Content Card) are deprecated as of the March 2026 release; existing journeys using them continue to work without changes and no migration is required.
- Rapid delivery is available for Scheduled campaigns only and is not available for API-triggered campaigns.
- No personalization is allowed in a Rapid delivery push message.
- The target audience for Rapid delivery must contain less than 30M profiles.
- Up to 5 campaigns can be executed simultaneously using Rapid delivery mode.
- In test mode, messages are not sent via the Rapid delivery mode.
- Rapid delivery mode is a Journey Optimizer add-on.
Terminology:
- Canonical name: Push notification action — Acronym: n/a — variants: Push action, Push activity, Push notification
- Canonical name: Rapid delivery mode — Acronym: n/a — variants: Rapid delivery
- Synonyms: “Rapid delivery mode” = “Rapid delivery”
- Do not confuse: “Scheduled - Marketing” campaign ≠ “API-triggered - Marketing/Transactional” campaign
- Do not confuse: “Business rules” (capping rule set) ≠ “Send time optimization” (best send time prediction)
FAQ:
- Q: Where can I create a push notification? — In a journey (by adding an Action activity and selecting Push) or in a campaign (by choosing the Push notification action).
- Q: What frequencies can a push campaign use? — Once, Daily, Weekly, or Monthly.
- Q: What are the requirements for Rapid delivery mode? — Scheduled campaigns only, no personalization in the message, an audience of less than 30M profiles, and up to 5 Rapid delivery campaigns running simultaneously.
- Q: Does Rapid delivery mode send messages in test mode? — No, in test mode messages are not sent via the Rapid delivery mode.
- Q: How can I preview my push content? — Use test profiles or sample input data uploaded from a CSV / JSON file or added manually.