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Graph-based stitching overview

Last update: Wed Jun 05 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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Graph-based stitching allows you to harness the power of the Identity Graph to align identities across AEP applications and allow for more datasets to be joined in CJA by having a common person identifier in them.

https://video.tv.adobe.com/v/3429528/?learn=on

Through Graph-based stitching, we use the Identity graph to get a better view of the customer Journey through:

  • Joining datasets with different identifiers without having to ETL data to reflect a single identifier
  • Improving coverage of preferred or golden identity for a single dataset by sharing identities across datasets.
  • Aligning profiles created in Adobe Real-Time CDP and Adobe Journey Optimizer with people in Adobe Customer Journey Analytics.
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