Web エクスペリエンスの作成 create-web

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For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

• TL;DR: This page explains how to create a web experience through a journey or campaign in Journey Optimizer by adding a Web action, editing and testing its content, optionally redirecting visitors to another URL, and publishing, activating, or stopping it.

Intents:

• Add a Web activity to a journey or create a web campaign
• Select or create a web configuration matching a single page URL or multiple pages
• Edit web content using the web designer or the non-visual editor
• Preview and test a web experience before it goes live
• Redirect visitors to another existing URL instead of authoring a new variation
• Publish a web journey or activate a web campaign, and stop a live web experience

Glossary:

• Web action: An inbound action that displays a web experience to profiles when they reach that step of the journey; it references a web configuration that defines the content shown (product-specific)
• Web configuration: The definition that can match a single page URL or multiple pages (via a pages matching rule) to deliver content modifications across one or several web pages (product-specific)
• Pages matching rule: A rule that targets multiple URLs matching the same pattern, so changes apply across all pages matching the rule (product-specific)
• Web designer: The visual editor used to author the web experience (product-specific)
• Non-visual editor: An editing mode used to edit web content without loading the visual editor, reached by unselecting the Visual editor option and clicking Add a modification (product-specific)
• Redirect to URL: An option to redirect page visitors to another existing URL rather than authoring a new variation in the web designer (product-specific)

Guardrails:

• Legacy native channel activities (Email, Push, SMS, In-app, Web, Code-based experience, and Content Card) are deprecated as of the March 2026 release; existing journeys using them continue to work without any changes and no migration is required.
• As Web is an inbound experience activity, it comes with a 3-days Wait activity.
• If this is your first time creating a web experience, you must follow the web prerequisites.
• If a campaign is subject to an approval policy, you must request approval before you can activate the web experience.
• If multiple journeys or campaigns update the same element(s) of a website, the highest priority journey/campaign takes precedence.
• After you click Publish (journey) or Activate (campaign), it can take up to 15 minutes for the changes to be available live on the website.
• Once a web journey or campaign is stopped, you cannot edit or activate it again; you can only duplicate it and activate the duplicate.
• A published web journey takes the Live status and becomes read-only.

Terminology:

• Canonical name: Web action — Acronym: n/a — variants: Web activity, Web experience activity, Web action type
• Synonyms: “web designer” = “visual editor”
• Do not confuse: “Simulate content” (test content variations with sample input data or AI auto-generation) ≠ “Simulate content (AEP profiles)” (preview with test profiles and add a test profile)
• Do not confuse: “Publish” (option used to make a web journey live) ≠ “Activate” (used to make a web campaign live via Review to activate)
• Do not confuse: “Live” (status of a published/activated web experience) ≠ “Scheduled” (status of a web campaign with a defined schedule until the start date and time are reached)

FAQ:

• Q: How do I create a web experience? — Add a Web action to a journey (via an Action activity) or create a web campaign, then select or create a web configuration and edit the content.
• Q: Can I apply changes across multiple pages? — Yes, a web configuration can match multiple pages using a pages matching rule, and the changes apply to all pages matching the rule.
• Q: How do I preview my web experience before it is live? — Use Simulate content (sample input data or AI auto-generation) or Simulate content (AEP profiles) to preview with test profiles; you can also open it in the default browser or copy the test URL to share.
• Q: How do I make my web experience live? — Publish the journey (it takes the Live status and becomes read-only) or Review to activate and Activate the campaign; it can take up to 15 minutes for changes to appear live.
• Q: Can I reuse a stopped web journey or campaign? — No, once stopped you cannot edit or activate it again; you can only duplicate it and activate the duplicate.
• Q: What happens if two live journeys/campaigns affect the same page? — All changes are applied, and if multiple journeys or campaigns update the same element(s), the highest priority journey/campaign takes precedence.