DocumentationMix ModelerMix Modeler Guide

Current Mix Modeler release notes

Last update: Fri Sep 12 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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  • Admin

Last update: September 12, 2025.

These release notes cover the latest release of Mix Modeler. Mix Modeler releases operate on a continuous delivery model, which allows for an approximate monthly release cadence. Accordingly, these release notes get updated, so check them regularly.

September 2025

Feature
Description
Rollout start
General Availability
Dataset mapping validations
Added validations to Experience Platform dataset mappings for harmonized fields.
September 9, 2025
September 9, 2025
Context menu on links to model and plans
Enabled browser context menu on links to models and plans. You can now use that browser context menu to open a specific plan or model in a new tab or window.
September 9, 2025
September 9, 2025
Fixes

Fixes for following tickets:

  • AMM-3101: Fixed incorrect mapping creation for rules: event_date was passed as field name instead of timestamp.
  • AMM-3092: Fixed unable to change the channel max constraint value on a duplicated budget based plan.
  • AM3130: Fixed wrong Run frequency information on a detail popup window of a model.
  • AMM3158: Updated labels for the Select target metric options as part of the Optimize pane in the Plans create interface.
  • AMM 3176: Fixed unable to view Breakdown by channel visualization in Attribution tab in Model Insights.
September 9, 2025
September 9, 2025

July - August 2025

Feature
Description
Rollout start
General Availability
Compare plans update
The Compare plans UI now shows additional details for paid marketing: ROI or CPA, and revenue.
August 20, 2025
August 20, 2025
Harmonization updates
All datasets rules now use a similar generic Map to harmonized fields experience, irrespective of the dataset type. When you map a standard harmonized field from a summary dataset, Mix Modeler tries to deduce the corresponding Experience Platform dataset field automatically.
July 29, 2025
July 29, 2025

May - June 2025

Feature
Description
Rollout start
General Availability
Goal based plans
Next to budgets, you can define a goal (target) when you create or edit a plan. Examples of target metrics are revenue, conversion, CPA, or ROI.
June 18, 2025
July 8, 2025
Spend pattern config
When you build a plan, you now do have the option to use historical reference data (like past marketing spend data and insights) when defining the spend pattern for for each budget date range.
May 14, 2025
May 14, 2025
Advanced plan configurations
You can define advanced configurations for your plan, like average revenue per conversion and channel costs.
May 14, 2025
May 14, 2025

March - April 2025

Feature
Description
Rollout start
General Availability
Model drift detection
When you open a model, you are prompted to retrain the model when model drift is detected.
April 3, 2025
May 7, 2025
Marginal channel return in plan insights
A marginal channel return visualization is added to Plan insights, which shows marginal break even and plan return for all or selected channels.
April 3, 2025
April 24, 2025

January - February 2025

Feature
Description
Rollout start
General Availability
Nested conditions
You can create nested conditions using AND and OR when you define an eligible data population as part of the configuration of a model.
January 15, 2025
February 18, 2025
View reports
You can view a report on a conversion or a marketing touchpoint you have defined as part of harmonizing data.
January 15, 2025
February 18, 2025
Delete confirmations
You are prompted to confirm the deletion of a plan or a model.
January 15, 2025
February 18, 2025
Factors UI improvement
You can select which factors you want to display in Model insights.
January 15, 2025
February 18, 2025
Error handling
User-friendly error messages and improved user experience for error scenarios in data harmonization and plans.
February 18, 2025
February 18, 2025
Model status
Redefinition of model statuses across the model lifecycle.
February 18, 2025
February 18, 2025

Release strategy

Mix Modeler uses feature flags (also known as “toggles”) to control the visibility of new features, allowing for controlled scale testing prior to full release. This release strategy includes the following phases:

  • Limited Testing: A phased release begins with testing by internal Adobe users. It is then made available to a small group of customer accounts to ensure that the feature meets customer needs and expectations.

  • Start of Rollout: Rollout of a phased release begins with the Limited Testing phase. The release is then scaled from 0% to 100% availability to customers over the course of a couple months. Phased rollout happens at the Experience Cloud Organization level, so all entitled users in an organization receive the same experience.

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