Adobe Marketing Campaign Analytics is the evolution and rebranding of Adobe Mix Modeler. Some of the Experience League content might still refer to Mix Modeler instead of Marketing Campaign Analytics.
This technical documentation guide provides self help assistance for Adobe Marketing Campaign Analytics (formerly Adobe Mix Modeler). Marketing Campaign Analytics is an Adobe Experience Cloud application that measures campaigns and optimizes planning holistically across all channels: paid, earned, and owned. Marketing Campaign Analytics is built on top of Adobe Experience Platform.
Start with the basics
Quick start
Get an overview of and insight into the workflow of Marketing Campaign Analytics.
Ingest data
Learn how to ingest event and aggregate or summary data into Marketing Campaign Analytics.
Harmonize data
Learn how to assimilate aggregate and event data into a consistent data view..
Model & Plan
Train and score your models and use the insights for your marketing plans.
Explore the documentation
Harmonize data
Overview - Fields - Dataset rules - Marketing touchpoints - Conversions - Usage report
