Conversions
Conversion events are business objectives that identify the impact of marketing activities. Examples: e-commerce orders, in-store purchases, website visits, and so forth.
You define marketing conversions for attribution analysis.
Manage conversions
To see a table of the available conversions, in the Mix Modeler interface:
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Select
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Select Conversions from the top bar. You see a table of the conversions.
The table columns specify details about the conversion:
Add a conversion
To add a conversion, in the
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Select
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In the Create conversion dialog:
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Enter a name for Conversion, for example
Store Conversions. -
Define the Conversion category.
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Select a value from Select harmonize…, for example
Conversion types. -
Select a value for the operator
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Select a value from Select value or enter a value, for example Store.
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Select a harmonized field from Conversion metric for analysis, for example Orders.
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Select a harmonized field from Revenue field, for example Gross Demand.
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To create the conversion, select Create. To cancel the creation of a conversion, select Cancel.
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When created, the conversion is added to the conversions table.
View a conversion
To view a conversion:
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Select
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Select
Delete a conversion
To delete a conversion:
- Select
- In the Delete conversion dialog confirmation dialog select Delete to permanently delete the conversion.