Scoring data
As part of scoring a model, scoring data is persisted within a dataset in Experience Platform. This dataset is conforming to a schema created for each model in your Mix Modeler instance.
The schema for scoring data is named like AMM AI Schema - <name of model> <id>. For example: AMM AI Schema - Model for Online Conversion 10120.
The dataset, persisting the scoring data for a model, is named like AMM AI Aggregrate Scores - <id>, for example AMM AI Aggregrate Scores - 10120.
Schema
The schema includes a field group with an object containing details about the scores. The object consists of the following fields.
Field Name
Type
Definition
campaignGroup
String
Name of the campaign group.
campaignName
String
Name of the campaign.
contribution
Double
Contribution attributed to this conversion for the given touchpoint.
conversionEndDate
Date
End date of the conversion window.
conversionName
String
Name of the conversion that was created during the conversion definition setup step.
conversionStartDate
Date
Start date of the conversion window.
geo
String
The geographic location where the conversion has occurred.
mediaChannel
String
Name of the channel that was used during the touchpoint setup step.
mediaSubChannel
String
Name of the subchannel.
revenue
Double
Revenue attributed to this conversion for the given touchpoint.
scoreCreatedTime
DateTime
Time when this score record is created.
touchpointEndDate
Date
End date of the touchpoint window.
touchpointName
String
Name of the touchpoint that was created during the touchpoint definition setup step. Currently the touchpoint is defined on the media channel.
touchpointStartDate
Date
Start date of the touchpoint window.
See Schemas for more information.
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