Plans
Plans in Mix Modeler allow you to allocate budgets by business unit and channel. The planning functionality is integrated with the outcomes of the trained models based on your harmonized data.
A plan outlines the discreionary investments (for example budgets) a business intends to spend on marketing-related projects over the course of a given timeframe in service of common KPI (for example orders, revenue). Plans can incluse expenses from channels such as paid advertising, sponsored web content, events.
A plan requires:
- a model,
- a data range,
- a budget.
A plan can optionally include:
- a configured recognition window,
- multiple flight dates with each having a target budget,
- minimum and maximum budget constraints by channel and flight date.
Manage plans
To view a table of your current plans, in the Mix Modeler interface:
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Select
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You see a table of the current plans and their status.
The table columns specify details about the plans.
table 0-row-2 1-row-2 2-row-2 3-row-2 4-row-2 5-row-2 6-row-2 7-row-2 layout-auto Column name Details Name Name of the plan Model The model used as the base for the plan. Date range The full date range for a plan. Budget The total budget for a plan. Forecasted return The forecasted return for a plan Forecasted ROI The forecasted ROI for a plan. Status The status of a plan:
● Failed,
● Processing, or
● Complete.
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Use
Create a plan
To create a plan, use the Mix Modeler plan creation wizard. See Create a plan for more details.
Edit a plan
To edit a plan, select the name of the plan from the table. See Edit a plan for more information.
Select and action on plans
You can select one or more plans, which reveals the Plans action bar. The action bar allows you to delete, compare, or duplicate plans.
To remove all selections in the Plans table, select
Duplicate a plan
To duplicate a plan:
- Select a single plan from the table.
- Select
Alternatively:
- Select
- Select Duplicate from the context menu. A new plan, with a name composed of the original plan’s name appended with (Copy), is added to the top of the table.
Compare plans
To compare plans:
- Select two plans from the table.
- Select
Delete plans
To delete plans:
- Select one or more plans from the table.
- Select
Alternatively:
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Select
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Select Delete from the context menu. A new plan, with a name composed of the original plan’s name appended with (Copy), is added to the top of the table.
note warning WARNING The selected plans are deleted immediately!