Compare plans
To compare plans in the Mix Modeler Plans interface:
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Select
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Alternatively, you can select two plans from the Plans table, and from the action bar select
The Compare plans interface shows information and visualizations on:
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Plan. If the plan is a target based plan, you see a badge that displays the status of the target.
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Date range
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Model
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Total budget
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Channel budgeting: AI automated or Custom + AI
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Planned spend
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Forecasted ROI (return on investment) or CPA (cost per action)
- Forecasted ROI is the overall ROI of the plan (inclusive of incremental revenue from base and non-spend channels).
- Forecasted CPA is the overall CPA of the plan.
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Paid marketing ROI (return on investment) or CPA (cost per action)
- Paid marketing ROI is the ROI of only the paid channels in the plan.
- Paid marketing CPA is the CPA of only the paid channels in the plan.
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ROI (return on investment) or CPA (cost per action) breakdown
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Forecasted return
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Paid marketing revenue
Whereby:
- ROI is defined as (Incremental Revenue - Spend) / Spend.
- CPA is defined as Spend / Incremental Conversion.
You can hover over individual chart elements in each visualization to see a popover with more details.
Select Close to return to the Plans overview.