DocumentationMix ModelerMix Modeler Guide

Compare plans

Last update: Fri Sep 13 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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To compare plans in the Mix Modeler Plans interface:

  • Select Compare Compare Plans. In Compare plans, select a plan for each Select plan.

  • Alternatively, you can select two plans from the Plans table, and from the action bar select Compare Compare.

The Compare plans interface shows information and visualizations on:

  • Plan
  • Date range
  • Model
  • Total budget
  • Channel budgeting: AI automated or Custom + AI
  • Planned spend
  • Forecasted ROI (return on investment) or CPA (cost per action)
  • ROI (return on investment) or CPA (cost per action) breakdown
  • Forecasted return

Whereby:

  • ROI is defined as (Incremental Revenue - Spend) / Spend.
  • CPA is defined as Spend / Incremental Conversion.

Compare plans

You can hover over individual chart elements in each visualization to see a popover with more details.

Select Close to return to the Plans overview.

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