Compare plans

To compare plans in the Mix Modeler Plans interface:

  • Select Compare Compare Plans. In Compare plans, select a plan for each Select plan.

  • Alternatively, you can select two plans from the Plans table, and from the action bar select Compare Compare.

The Compare plans interface shows information and widgets on:

  • Plan
  • Date range
  • Model
  • Total budget
  • Channel budgeting: AI automated or Custom + AI
  • Planned spend
  • Forecasted ROI (return on investment) or CPA (cost per action)
  • ROI (return on investment) or CPA (cost per action) breakdown
  • Forecasted return


  • ROI is defined as (Incremental Revenue - Spend) / Spend.
  • CPA is defined as Spend / Incremental Conversion.

Compare plans

You can hover over individual chart elements in each widget to see a popover with more details.

Select Close to return to the Plans overview.