DocumentationMix ModelerMix Modeler Guide

Mix Modeler workflow

Last update: Fri Feb 07 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
  • Topics:
  • Ingest Data
  • Plans
  • Harmonized Data
  • Models

CREATED FOR:

  • User
  • Admin

See this video for an introduction to the user workflow in Mix Modeler.

video poster

https://video.tv.adobe.com/v/3424854/?learn=on

A typical workflow in Mix Modeler consists of the following activities:

Alt text

Activity
Description
Data
Ingest data
Ingest event data from Experience Platform (for example Adobe Analytics, Web SDK, other sources), aggregated data from marketing channels (for example TV, walled gardens, email, owned and operated activities), external factors data from customers (for example price changes in subscription service) and internal factors data (for example holiday plans).
DataCheck
Harmonize data
Configure mapping rules and conflict resolution rules to merge the various marketing datasets needed to measure and plan campaign performance in Mix Modeler.
FileConfig
Build models
Buid model instances with marketing touchpoints (for example channels), conversion definitions and internal and external factors.
FileData
Train and score models
Create aggregate and event-level scores using machine-learning training and scoring.
FileChart
Build plans
Create and build plans. Determine the best allocation of marketing funds to achieve a business objective by using the output of Mix Modeler’s models.
Dashboard
Overview dashboard
Get insights on harmonized data, models, and plans, using various configurable visualizations.
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