2023 Mix Modeler release notes
Last update: April 17, 2025
- Topics:
- Release Notes
CREATED FOR:
- User
- Admin
November 2023
| Feature | Description | General Availability |
|---|---|---|
| Download CSV buttons | Download CSV buttons are now available as part of Plan Insights and Model Insights. | November 16, 2023 |
| CPA column in Data range breakdown table | CPA column is added to Data range breakdown table in Plan Insights. | November 16, 2023 |
| Forecasted paid channel ROI visualization | Forecasted paid channel ROI visualization is added to Plan insights. | November 16, 2023 |
| Models overview UI updated | Models overview UI is updated in line with Plans overview UI. | November 16, 2023 |
| Rescore a model | Added the ability to trigger re-scoring of new data using an existing model. | November 16, 2023 |
| Updated contribution visualization | The Contribution by date and base media visulization is updated to an ordered stacked graph. | November 16, 2023 |
October 2023
| Feature | Description | General Availability |
|---|---|---|
| Summarized data ingestion | Ingestion of summarized data (e.g walled garden spend data, TV flight schedules) using the new Summary Class in Experience Platform. | October 4, 2023 |
| Measure the incremental impact of marketing investments | Understand the incremental ROI and impact of marketing across business goals or tactical campaign goals. | October 4, 2023 |
| Multi touch attribution (MTA) and Marketing mix modeling (MMM) transfer learning | Make more confident decisions through the unification of MMM and MTA models via transfer learning. | October 4, 2023 |
| Marketing investment scenario planning | Develop multiple budget plans and compare their impact to make optimal decisions for your business. | October 4, 2023 |
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