DocumentationMix ModelerMix Modeler Guide

2023 Mix Modeler release notes

Last update: April 17, 2025
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November 2023

FeatureDescriptionGeneral Availability
Download CSV buttonsDownload CSV buttons are now available as part of Plan Insights and Model Insights.November 16, 2023
CPA column in Data range breakdown tableCPA column is added to Data range breakdown table in Plan Insights.November 16, 2023
Forecasted paid channel ROI visualizationForecasted paid channel ROI visualization is added to Plan insights.November 16, 2023
Models overview UI updatedModels overview UI is updated in line with Plans overview UI.November 16, 2023
Rescore a modelAdded the ability to trigger re-scoring of new data using an existing model.November 16, 2023
Updated contribution visualizationThe Contribution by date and base media visulization is updated to an ordered stacked graph.November 16, 2023

October 2023

FeatureDescriptionGeneral Availability
Summarized data ingestionIngestion of summarized data (e.g walled garden spend data, TV flight schedules) using the new Summary Class in Experience Platform.October 4, 2023
Measure the incremental impact of marketing investmentsUnderstand the incremental ROI and impact of marketing across business goals or tactical campaign goals.October 4, 2023
Multi touch attribution (MTA) and Marketing mix modeling (MMM) transfer learningMake more confident decisions through the unification of MMM and MTA models via transfer learning.October 4, 2023
Marketing investment scenario planningDevelop multiple budget plans and compare their impact to make optimal decisions for your business.October 4, 2023
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