Current Mix Modeler release notes

Last update: October 1, 2024.

These release notes cover the latest release of Mix Modeler. Mix Modeler releases operate on a continuous delivery model, which allows for an approximate monthly release cadence. Accordingly, these release notes get updated, so check them regularly.’

October 2024

Feature
Description
General Availability
Schedule training and scoring
You can schedule the training and scoring of a model when you create a model and whe you edit a model from Model insight or the context menu of a model in the Models table.
October 21, 2024
Touchpoint breakdown table
In Models, the Model insights tab now offers an additional Touchpoint breakdown table.
October 1, 2024

August 2024

Feature
Description
General Availability
Factor contribution insights
In Models, the Factors tab offers external factor related insights.
August 20, 2024
Marginal response curves
The marginal response curves visualization in Model insights now updates the curve and corresponding values based on changes in the selected data range. Additionally, the visualization shows the point of marginal break even and the point of diminishing returns.
August 20, 2024
Ad-hoc training and scoring
You can initiate a model re-train, score (for new marketing data) or re-score from the Models interface.
August 13, 2024
Policy enforcement
Experience Platform policies are enforced when configuring dataset rules and when modifying labels to the underlying data used in Mix Modeler. See Policies for more details.
August 13, 2024
Data hygiene
Data hygiene rules are respected when deleting source data. See Deleting a source dataset
August 13, 2024

June 2024

Feature
Description
General Availability
MTA visualizations
Model Insights is updated with comprehensive MTA visualizations.
June 18, 2024
CPA metrics
CPA (cost per action) metrics are available in Compare Plans.
June 18, 2024
Field-level access control
When defining dataset rules, Experience Platform’s attribute based access control is enforced on a field-level.
June 12, 2024
Prior knowledge touchpoints
Only marketing touchpoints, specified in the Configure step, are available for selection in the Prior Knowledge section.
June 12, 2024

May 2024

Feature
Description
General Availability
Data merge preferences [beta]{class="badge informative"}
Data merge preferences assists in resolving conflicts when data from summarized and event data sources are merged.
May 29, 2024

April 2024

Feature
Description
General Availability
Date restatement options
For aggregate datasets, when defining rules, you can define whether data restatement is by aggregation or replacement.
April 1, 2024
Model quality update
Model quality in Model insights now shows a visualization for the model assessment and a table with model fitting metrics.
April 1, 2024

January 2024

Feature
Description
General Availability
Enhanced downloads
You can download full model insights in Microsoft® Excel format
January 31, 2024
Marginal response curves
Model insights provide an additional visualization to show marginal response curves.
January 31, 2024
Data merge preferences
You can define data merge preferences for dataset rules for harmonized datasets.
January 31, 2024
Usage report
The Harmonized datasets UI has an additional Usage report tab providing additional insights into usage of models and conversions.
January 31, 2024
Updated Plan Insights UI
The Plan Insights UI is updated, allowing you to select on which ROI and channels to report.
January 31, 2024
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