Adobe Primetime

Last update: March 3, 2023

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Media Analytics (Heartbeats) is Adobe’s standardized media tracking solution that replaced Adobe’s Milestone model.

Adobe Primetime is an Adobe Experience Cloud solution that helps content programmers and distributors monetize media on every connected screen.

Primetime eliminates the complexity of reaching, monetizing, and activating global audiences across devices by providing a modular platform for media publishing, advertising, personalization, and analytics. Additionally, Primetime offers solutions and value around the following:

  • Support for accurately measuring Linear and VOD content types.
  • Support for measuring ad breaks with (or without) dynamic ad insertion.
  • TVSDK’s seamless ad insertion model allows for analytics that directly measures the ad playback, which increases accuracy.
  • Robust set of events and metadata to ensure accuracy across QoS buffering or mobile connectivity interruptions issues and end-user interactions such as seeking, pausing, and backgrounding on mobile.

TVSDK is already integrated with the Media SDK, which makes implementation much easier and faster across every supported platform. To leverage Primetime, follow the same guidelines and prerequisites found in Client-side along with the following docs for your platform(s): Primetime User Guide.

NOTE
For this implementation path, customers need to contact their Sales Representative/Adobe Account Team to sign a new Sales Order, because Media Analytics has a unique SKU, and changes from a pricing model based on server calls to a model based on media streams. You should also contact your Sales Representative/Account Manger to discuss purchasing TVSDK.
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