Streaming media services release notes

Feature

Description

Date

Upload scheduled data for past live content to track viewership by program or segment. Supported content types include:

• FAST (Free Ad Supported TV) platforms
• Local streams
• Live sports

See the Upload schedule data to track live content use case for more information.

Rollout starts: October 29, 2025

General availability: October 2026

Feature

Description

Date

The mediaTimed XDM object is deprecated in favor of mediaReporting field paths. Customers who implemented the Analytics source connector before May 9, 2025 must migrate their configurations. See the following migration guides for more information:

• Migrate audiences to the new streaming media fields
• Migrate Customer Journey Analytics to use the new streaming media fields
• Migrate Data Prep for custom fields to the new streaming media fields
• Migrate profiles to the new streaming media fields

October 2025

Feature

Description

Date

Send streaming media web data to Adobe Experience Platform Edge Network using the Web SDK or Web SDK tag extension, enabling a unified collection method across Platform solutions such as Customer Journey Analytics, Real-time CDP, Journey Optimizer, and Event Forwarding. See Set up the Web SDK for streaming media or Set up the Web SDK tag extension for streaming media for more information.

May 29, 2024

Send streaming media data to Adobe Experience Platform using the Roku Edge SDK. See Set up Roku Edge for streaming media for more information.

April 12, 2024

Feature

Description

Date

Implement streaming media collection using the Media Edge API or Mobile SDKs for iOS and Android.

• Set up the Media Edge API for streaming media
• Set up iOS for streaming media or Set up iOS for streaming media with Tags
• Set up Android for streaming media or Set up Android for streaming media with Tags

May 12, 2023

Feature

Description

Date

Use the Media Collection API to implement multiple player state tracking.

September 2022

Renamed XDM fields

Renamed XDM field names for consistency:

• Audio and Video Parameters
• Ad Parameters
• Chapter Parameters
• Player State Parameters
• Quality Parameters

September 2022

Added the Media concurrent viewers panel and Media playback time spent panel to Customer Journey Analytics.

August 9, 2022

You can use the Average minute audience panel to better understand average content consumption.
Average minute audience enables comparisons of programming of any length or genre. In addition, you can compare or append the digital average minute audience to linear TV average minute metrics. This panel gives more flexibility to measure the average audience for custom time periods, as well as when the duration classification has been updated.

March 16, 2022

Feature

Description

Date

The Playback Time Spent panel provides valuable insight into viewer engagement and enables media organizations to derive deeper, more granular insights with minute-by-minute user engagement through advanced time spent analysis with day-parting capabilities. You can observe the amount of time spent viewing your media streams at a specific point in time. You can split the playback duration by different granularities, including new 5 minute, 15 minute, and 30-minute granularities.

September 2021

Feature

Description

Date

The Concurrent viewers panel helps you understand where peak concurrency occurred or where drop-offs happened. Get valuable insight into the quality of content and viewer engagement, and help with troubleshooting or planning for volume and scale.

Media Concurrent Viewers Panel (tutorial)

September 2020; January 2021

The Media Launch Extension w/ AEP SDK now supports the following OTT devices:

• Apple TV (tvOS)
• Fire TV (Fire OS)
• Android TV

June 2020