Adobe Analytics for Streaming Media Release Notes (May 2023)

Last update: May 12, 2023

For information about new features, fixes, and important information for administrators, see the following resources.

Current Release Notes

New and updated features in Adobe Customer Journey Analytics for Streaming Media cja-features

Feature
Description
Targeted Date
Send Roku data to Adobe Experience Platform Edge
Now when installing Media Analytics with Experience Platform Edge, you can use the Adobe Experience Platform Roku SDK to send Streaming Media data to Adobe Experience Platform.
April 12, 2024
Media Collection: Integration with Experience Edge (API and Mobile SDK)

You can now use the Experience Edge API and Mobile SDK to implement Streaming Media, allowing you to build more personalized campaigns and provide more personalized content, resulting in more tracking data to report on.

This enhancement provides a unified collection method across all solutions, such as Customer Journey Analytics reporting, RT-CDP, AJO, and Event Forwarding. Learn more

May 12, 2023
Media Concurrent Viewer panel
Understand where peak concurrency occurred or where drop-offs happened. Get valuable insight into the quality of content and viewer engagement, and help with troubleshooting or planning for volume and scale. Learn more
August 9, 2022
Media Playback Time Spent panel
Media Playback Time Spent provides valuable insight into viewer engagement and enables media organizations to derive deeper, more granular insights with minute-by-minute user engagement through advanced time spent analysis with day-parting capabilities. You can observe the amount of time spent viewing your media streams at a specific point in time. You can split the playback duration by different granularities, including new 5-minute, 15-minute, and 30-minute granularities. Learn more
August 9, 2022
Share annotations in Mobile scorecards
You can display annotations that are created in Workspace—in Mobile Scorecards. This allows you to share contextual data nuances and insights about your organization and campaigns directly within Mobile Scorecard projects, viewable in the Analytics dashboards mobile app. Learn more
June 15, 2022
Report Builder for Customer Journey Analytics updates
Includes features such as scheduling and data block manager. Learn more
May 18, 2022
Annotations in Workspace
Annotations in Workspace enable you to effectively communicate contextual data nuances and insights to your organization. Learn more
Gradual rollout starts March 23, 2022
Mobile scorecard project preview mode
Launch a preview of how your mobile scorecard will look in the Analytics dashboards app, directly from the scorecard builder. The preview mode allows users to interact with filters and charts in the same way they would in the app, allowing them to preview the experience before they save and share the scorecard. Users can also use the device picker in preview mode to see how their scorecard will look on different devices. Learn more
February 16, 2022

New and updated features in Adobe Analytics for Streaming Media sm-features

Feature
Description
Targeted Date
Multiple Player State Tracking
Use the Media Collection API to implement multiple player state tracking. Learn more
September 2022
Renamed XDM fields
Renamed XDM field names for consistency:
* Audio and Video Parameters
* Ad Parameters
* Chapter Parameters
* Player State Parameters
* Quality Parameters
September 2022
Device Co-op reference
Removed reference to Adobe Experience Cloud Device Co-op and the Experience Cloud ID service requirement.
August 2022
Updated field names and XDM paths for collection and reporting
Updated the following:
* Audio and Video Parameters
* Ad Parameters
* Chapter Parameters
* Player State Parameters
* Quality Parameters
August 2022
Average Minute Audience
Media Analytics customers can use the Average Minute Audience panel to better understand average content consumption.
Average minute audience enables comparisons of programming of any length or genre. In addition, you can compare or append the digital average minute audience to linear TV average minute metrics. This panel gives more flexibility to measure the average audience for custom time periods, as well as when the duration classification has been updated. Learn more
March 16, 2022
Media Playback Time Spent Panel
Learn how the Media Playback Time Spent Panel enables media users to understand their viewership by the amount of time viewed during the day over a chosen granularity.
Media Playback Time Spent Panel (tutorial)
January 2022

Previous Release Notes

Feature
Descripton
Targeted or Updated Date
Media Playback Time Spent
Adobe Streaming Media Playback Time Spent provides valuable insight into viewer engagement and enables media organizations to derive deeper, more granular insights with minute-by-minute user engagement through advanced time spent analysis with day-parting capabilities. You can observe the amount of time spent viewing your media streams at a specific point in time. You can split the playback duration by different granularities, including new 5 minute, 15 minute, and 30-minute granularities. Learn more…
September 2021
Media Concurrent Viewer panel in Analytics Workspace
Understand where peak concurrency occurred or where drop-offs happened. Get valuable insight into the quality of content and viewer engagement, and help with troubleshooting or planning for volume and scale. Learn more…

Media Concurrent Viewers Panel in Analytics Workspace (tutorial)
September 2020


January 2021
Supported devices and platforms

The Media Launch Extension w/ AEP SDK now supports the following OTT devices:

  • Apple TV (tvOS)
  • Fire TV (Fire OS)
  • Android TV
June 2020
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