DocumentationAnalyticsStreaming Media Collection Guide

Test call details test-call-details

Last update: Mon Jul 14 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Start the media player start-the-media-player

Adobe Analytics (AppMeasurement) Start call aa-start-call

Parameter
Value (sample)
pev2
ms_s
a.media.friendlyName
Episode Title
a.media.name
123456
a.media.length
120
a.media.playerName
HTML5
a.media.view
true
a.contentType
vod
custom.[value]
Custom metadata fields
a.media.[value]
Standard metadata fields

Notes:

  • Additional context data variables should be present and contain metadata. See metadata details below.
  • Length for linear streams should be set to the best estimate for the current show.

Standard metadata in Adobe Analytics (AppMeasurement) Start call std-metadata-aa

Parameter
Value (sample)
a.media.show
Show Title
a.media.season
6
a.media.episode
Episode Title
a.media.asset_id
123456
a.media.genre
comedy
a.media.first_air_date
2016-07-04
a.media.rating
TV-14
a.media.originator
production house
a.media.network
network
a.media.ad_load
1
a.media.mvpd
mvpd
a.media.authorized
unlocked
a.media.feed
no feed
a.media.stream_format
0

Custom metadata in Adobe Analytics (AppMeasurement) Start call custom-metadata-aa

Parameter
Value (sample)
custom.metadataA
value
custom.metadataB
value

Media Analytics (heartbeats) Start call ma-start-call

Parameter
Value (sample)
s:event:type
start
l:event:playhead
0
l:event:duration
4
s:asset:name
Episode Title
s:asset:video_id
123456
l:asset:length
120
s:stream:type
vod
s:asset:type
main
s:meta:custom.[value]
Custom metadata fields
s:meta:a.media.[value]
Standard metadata fields

Notes:

  • Additional context data variables should be present and contain metadata. See metadata details below.
  • Playhead position for linear streams on video start should be set to the seconds elapsed since the start of the current show, not 0.

Standard metadata in Media Analytics (heartbeats) Start call std-metadata-ma

Parameter
Value (sample)
s:meta:a.media.show
Show
s:meta:a.media.season
6
s:meta:a.media.episode
Episode Title
s:meta:a.media.asset_id
123456
s:meta:a.media.genre
comedy
s:meta:a.media.first_air_date
2018-07-04
s:meta:a.media.rating
TV-14
s:meta:a.media.originator
production house
s:meta:a.media.network
network
s:meta:a.media.ad_load
1
s:meta:a.media.mvpd
mvpd
s:meta:a.media.authorized
unlocked
s:meta:a.media.feed
no feed
s:meta:a.media.stream_format
0

Custom metadata in Media Analytics (heartbeats) Start call custom-metadata-ma

Parameter
Value (sample)
s:meta:custom.metadata
value
s:meta:custom.metadata
value

Media Analytics (heartbeats) Adobe Analytics Start call ma-aa-start

Parameter
Value (sample)
s:event:type
aa_start
l:event:playhead
0
l:event:duration
4
s:asset:name
Episode Title
s:asset:video_id
123456
l:asset:length
120
s:stream:type
vod
s:asset:type
main

Notes:

  • This call indicates that the Media SDK has requested that an Adobe Analytics pev2=ms_s call be sent to the Adobe Analytics (AppMeasurement) server.
  • This call does not contain custom metadata.

View ad playback view-ad-playback

Adobe Analytics (AppMeasurement) Ad Start call aa-ad-start-call

Parameter
Value (sample)
pev2
msa_s
a.media.name
123456
a.media.ad.name
9378
a.media.ad.friendlyName
Video_VPAID_DFA
a.media.ad.podFriendlyName
preroll
a.media.ad.length
15
a.media.ad.playerName
HTML5
a.media.ad.pod
c27aaf3ff8224bb6b9ebfe1b2e79073d_1
a.media.ad.podPosition
1
a.media.ad.podSecond
0.0
a.media.ad.view
True
custom.[value]
Metadata fields
a.media.[value]
Standard metadata fields

Notes:

  • Additional context data variables should be present and contain metadata. See metadata details below.
  • Ad length may be set to -1 if not available on ad start.

Standard metadata in Adobe Analytics (AppMeasurement) Ad Start call std-metadata-aa-ad-start

Parameter
Value (sample)
a.media.show
Show Title
a.media.season
6
a.media.episode
Episode Title
a.media.asset_id
123456
a.media.genre
comedy
a.media.first_air_date
2016-07-04
a.media.rating
TV-14
a.media.originator
production house
a.media.network
network
a.media.ad_load
1
a.media.mvpd
mvpd
a.media.authorized
unlocked
a.media.feed
no feed
a.media.stream_format
0

Custom metadata in Adobe Analytics (AppMeasurement) Ad Start call custom-metadata-aa-ad-start

Parameter
Value (sample)
custom.metadata
value
custom.metadata
value

Media Analytics (heartbeats) Ad Start call ma-ad-start-call

Parameter
Value (sample)
s:event:type
start
l:event:playhead
0
l:event:duration
4
s:asset:ad_id
9378
l:asset:length
120
s:stream:type
vod
s:asset:type
ad
s:meta:custom.[value]
Custom metadata fields
s:meta:a.media.[value]
Standard metadata fields

Notes:

  • Additional context data variables should be present and contain metadata. See metadata details below.
  • Ad length may be set to -1 if not available on ad start.

Standard metadata in Media Analytics (heartbeats) Ad Start call std-metadata-ma-ad-start

Parameter
Value (sample)
s:meta:a.media.show
Show
s:meta:a.media.season
6
s:meta:a.media.episode
Episode Title
s:meta:a.media.asset_id
123456
s:meta:a.media.genre
comedy
s:meta:a.media.first_air_date
2018-07-04
s:meta:a.media.rating
TV-14
s:meta:a.media.originator
production house
s:meta:a.media.network
network
s:meta:a.media.ad_load
1
s:meta:a.media.mvpd
mvpd
s:meta:a.media.authorized
unlocked
s:meta:a.media.feed
no feed
s:meta:a.media.stream_format
0

Custom metadata in Media Analytics (heartbeats) Ad Start call custom-metadata-ma-ad-start

Parameter
Value (sample)
s:meta:custom.metadata
value
s:meta:custom.metadata
value

Media Analytics (heartbeats) Adobe Analytics Ad Start call ma-aa-ad-start-call

Parameter
Value (sample)
s:event:type
aa_ad_start
l:event:playhead
0
l:event:duration
0
s:asset:ad_id
9378
l:asset:ad_length
15
s:stream:type
vod
s:asset:type
ad

Media Analytics (heartbeats) Ad Play call ma-ad-play-call

Parameter
Value (sample)
s:event:type
play
l:event:playhead
15
l:event:duration
0
s:asset:ad_id
9378
l:asset:ad_length
15
s:stream:type
vod
s:asset:type
ad

Media Analytics (heartbeats) Ad Pause call ma-ad-pause-call

Parameter
Value (sample)
s:event:type
pause
l:event:playhead
15
l:event:duration
0
s:asset:ad_id
9378
l:asset:ad_length
15
s:stream:type
vod
s:asset:type
ad

Media Analytics (heartbeats) Adobe Analytics Ad Complete call ma-aa-ad-complete-call

Parameter
Value (sample)
s:event:type
complete
l:event:playhead
15
l:event:duration
0
s:asset:ad_id
9378
l:asset:ad_length
15
s:stream:type
vod
s:asset:type
ad

Play main content play-main-content

Media Analytics (heartbeats) Play call ma-play-call

Parameter
Value (sample)
s:event:type
play
l:event:playhead
29
l:event:duration
10189
s:asset:name
Episode Title
s:asset:video_id
123456
l:asset:length
120
s:stream:type
vod
s:asset:type
main

Notes:

  • The playhead position should increment by 10 seconds with every play call.
  • The l:event:duration value represents the number of milliseconds since the last tracking call and should be roughly the same value on each 10 second call.

Pause main content pause-main-content

Media Analytics (heartbeats) Pause call ma-pause-call

Parameter
Value (sample)
s:event:type
pause
l:event:playhead
29
l:event:duration
10189
s:asset:name
Episode Title
s:asset:video_id
123456
l:asset:length
120
s:stream:type
vod
s:asset:type
main
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