Media Analytics (heartbeats) Start call

ParameterValue (sample)
s:event:typestart
l:event:playhead0
l:event:duration4
s:asset:nameEpisode Title
s:asset:video_id123456
l:asset:length120
s:stream:typevod
s:asset:typemain
s:meta:custom.[value]Custom metadata fields
s:meta:a.media.[value]Standard metadata fields

Notes:

  • Additional context data variables should be present and contain metadata. See metadata details below.
  • Playhead position for linear streams on video start should be set to the seconds elapsed since the start of the current show, not 0.

Standard metadata in Media Analytics (heartbeats) Start call

ParameterValue (sample)
s:meta:a.media.showShow
s:meta:a.media.season6
s:meta:a.media.episodeEpisode Title
s:meta:a.media.asset_id123456
s:meta:a.media.genrecomedy
s:meta:a.media.first_air_date2018-07-04
s:meta:a.media.ratingTV-14
s:meta:a.media.originatorproduction house
s:meta:a.media.networknetwork
s:meta:a.media.ad_load1
s:meta:a.media.mvpdmvpd
s:meta:a.media.authorizedunlocked
s:meta:a.media.feedno feed
s:meta:a.media.stream_format0

Custom metadata in Media Analytics (heartbeats) Start call

ParameterValue (sample)
s:meta:custom.metadatavalue
s:meta:custom.metadatavalue

Media Analytics (heartbeats) Adobe Analytics Start call

ParameterValue (sample)
s:event:typeaa_start
l:event:playhead0
l:event:duration4
s:asset:nameEpisode Title
s:asset:video_id123456
l:asset:length120
s:stream:typevod
s:asset:typemain

Notes:

  • This call indicates that the Media SDK has requested that an Adobe Analytics pev2=ms_s call be sent to the Adobe Analytics (AppMeasurement) server.
  • This call does not contain custom metadata.

View ad playback

Adobe Analytics (AppMeasurement) Ad Start call

ParameterValue (sample)
pev2msa_s
a.media.name123456
a.media.ad.name9378
a.media.ad.friendlyNameVideo_VPAID_DFA
a.media.ad.podFriendlyNamepreroll
a.media.ad.length15
a.media.ad.playerNameHTML5
a.media.ad.podc27aaf3ff8224bb6b9ebfe1b2e79073d_1
a.media.ad.podPosition1
a.media.ad.podSecond0.0
a.media.ad.viewTrue
custom.[value]Metadata fields
a.media.[value]Standard metadata fields

Notes:

  • Additional context data variables should be present and contain metadata. See metadata details below.
  • Ad length may be set to -1 if not available on ad start.

Standard metadata in Adobe Analytics (AppMeasurement) Ad Start call

ParameterValue (sample)
a.media.showShow Title
a.media.season6
a.media.episodeEpisode Title
a.media.asset_id123456
a.media.genrecomedy
a.media.first_air_date2016-07-04
a.media.ratingTV-14
a.media.originatorproduction house
a.media.networknetwork
a.media.ad_load1
a.media.mvpdmvpd
a.media.authorizedunlocked
a.media.feedno feed
a.media.stream_format0

Custom metadata in Adobe Analytics (AppMeasurement) Ad Start call

ParameterValue (sample)
custom.metadatavalue
custom.metadatavalue

Media Analytics (heartbeats) Ad Start call

ParameterValue (sample)
s:event:typestart
l:event:playhead0
l:event:duration4
s:asset:ad_id9378
l:asset:length120
s:stream:typevod
s:asset:typead
s:meta:custom.[value]Custom metadata fields
s:meta:a.media.[value]Standard metadata fields

Notes:

  • Additional context data variables should be present and contain metadata. See metadata details below.
  • Ad length may be set to -1 if not available on ad start.

Standard metadata in Media Analytics (heartbeats) Ad Start call

ParameterValue (sample)
s:meta:a.media.showShow
s:meta:a.media.season6
s:meta:a.media.episodeEpisode Title
s:meta:a.media.asset_id123456
s:meta:a.media.genrecomedy
s:meta:a.media.first_air_date2018-07-04
s:meta:a.media.ratingTV-14
s:meta:a.media.originatorproduction house
s:meta:a.media.networknetwork
s:meta:a.media.ad_load1
s:meta:a.media.mvpdmvpd
s:meta:a.media.authorizedunlocked
s:meta:a.media.feedno feed
s:meta:a.media.stream_format0

Custom metadata in Media Analytics (heartbeats) Ad Start call

ParameterValue (sample)
s:meta:custom.metadatavalue
s:meta:custom.metadatavalue

Media Analytics (heartbeats) Adobe Analytics Ad Start call

ParameterValue (sample)
s:event:typeaa_ad_start
l:event:playhead0
l:event:duration0
s:asset:ad_id9378
l:asset:ad_length15
s:stream:typevod
s:asset:typead

Media Analytics (heartbeats) Ad Play call

ParameterValue (sample)
s:event:typeplay
l:event:playhead15
l:event:duration0
s:asset:ad_id9378
l:asset:ad_length15
s:stream:typevod
s:asset:typead

Media Analytics (heartbeats) Ad Pause call

ParameterValue (sample)
s:event:typepause
l:event:playhead15
l:event:duration0
s:asset:ad_id9378
l:asset:ad_length15
s:stream:typevod
s:asset:typead