DocumentationAnalyticsStreaming media services guide

Calculated metrics calculated-metrics

Last update: Tue Aug 19 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Calculated metrics for Adobe streaming media services are custom metrics that allow you to obtain targeted streaming media data such as average ad time spent or average ads per media stream.

For information about Adobe Analytics calculated metrics, see Calculated and Advanced Calculated (Derived) Metrics in the Adobe Analytics Components Guide.

NOTE
These calculated metrics were introduced on 9/13/18.
Metric
Description
Formula
Avg. Ads per Media Stream
Ad Starts per Media Starts
Ad Starts / Media Starts
Avg. Chapters per Media Stream
Chapter Starts per Media Starts
Chapter Start / Media Starts
Avg. Media Time Spent
Total Time Spent per Media Starts (HH:MM:SS)
Media Time Spent / Media Starts
Avg. Content Time Spent
Content Time Spent per Content Starts (HH:MM:SS)
Content Time Spent / Content Start
Avg. Ad Time Spent
Ad time spent per Ad Starts (HH:MM:SS)
Ad Time Spent / Ad Start
Avg. Chapter Time Spent
Chapter Time Spent per Chapter Starts (HH:MM:SS)
Chapter Time Spent / Chapter Start
Media Completion Rate
Rate of Content Completed vs Media Initiated (%)
Content Completes/ Media Starts
Content Completion Rate
Rate of Content Completed vs Content Starts (%)
Content Completes / Content Starts
Ad Completion Rate
Rate of Ad Completes vs Ad Starts (%)
Ad Completes / Ad Starts
Chapter Completion Rate
Rate of Chapter Completes vs Chapter Starts (%)
Chapter Completes / Chapter Starts
Drop Before Start Rate
Rate of Drops before Starts vs Media Starts (%)
Drops before Starts / Media Starts
Content Pause Duration Rate
Rate of Total Pause Duration vs Content Time Spent (%)
Total Pause Duration / Content Time Spent
Content Buffer Duration Rate
Rate of Total Buffer Duration vs Content Time Spent (% )
Total Buffer Duration / Content Time Spent
Content Time to Start Rate
Rate of Time to Start vs Content Time Spent (%)
Time to Start / Content Time Spent
Ad Time Spent Rate
Rate of Ad Time Spent vs Content Time Spent (%)
Ad Time Spent / Content Time Spent
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