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Last update: Thu Jul 17 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Adobe Journey Optimizer’s email content creation tools empower you to design stunning, personalized email campaigns tailored to your unique needs. Whether you’re crafting emails from scratch using the intuitive Email Designer, importing existing HTML for further refinement, coding custom layouts for advanced control, or streamlining workflows with reusable templates, the platform offers unmatched flexibility to suit any skill level. Each method is designed with distinct advantages: start from scratch for full creative freedom, import to integrate pre-existing designs seamlessly, code for precision and technical customization, or leverage templates for efficiency and consistency. Together, these approaches ensure that every email you create aligns perfectly with your brand and audience, unlocking endless possibilities for impactful communication.

Start Creating Content

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Design Email Content from Scratch

Learn how to design email content from scratch using Adobe Journey Optimizer’s Email Designer. Customize layouts, add personalization, and configure dynamic content.

Start designing from scratch

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Import Existing Email Content

Find out how to import and customize HTML or .zip files for emails. Use tools like the HTML converter and compatibility mode for seamless integration.

Learn how to import email content

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Code Your Own Email Content

Discover how to write or import raw HTML to create fully customized email designs, leveraging Adobe Journey Optimizer’s personalization and preview features.

Start coding your email content

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Work with Email Templates

Streamline your email design process by using out-of-the-box or custom templates. Learn how to select, edit, and save templates for future use.

Explore email templates

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Leverage Email Themes

Harness reusable email themes to ensure brand consistency and streamline design. Create, customize, and apply themes efficiently.

Apply email themes

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