Audiences, profiles & identity section-overview

Audiences, profiles, and identities in Adobe Journey Optimizer rely on Adobe Real-Time Customer Profile capabilities to power personalized experiences. Audiences allow you to segment customers using rich data, profiles provide real-time insights enriched with behaviors and attributes, and identities connect interactions across channels using the Identity Graph. These elements work together to enable targeted messaging and consistent customer journeys. This section explains how to activate audiences, manage profiles, and map identities to unify data and deliver relevant, timely experiences.

Audiences, Profiles & Identity

icon

Audience Management and Personalization

Learn how to create, manage, and activate audiences using segmentation and enrichment attributes for personalized marketing campaigns.

Explore Audience Management

icon

Profiles: Manage and Optimize Customer Data

Understand how to use profiles, computed attributes, and test profiles to create unified customer views and enhance personalization.

Learn About Profiles

icon

Get Started with Identities

Discover how to manage customer identities using the Identity Graph and tools for cross-channel interaction mapping.

Read About Identities

icon

License Usage Dashboard

Monitor your organization’s license usage and engageable profiles using the License Usage Dashboard.

View License Usage Guide

recommendation-more-help
b22c9c5d-9208-48f4-b874-1cefb8df4d76