Audiences, profiles & identity section-overview
Audiences, profiles, and identities in Adobe Journey Optimizer rely on Adobe Real-Time Customer Profile capabilities to power personalized experiences. Audiences allow you to segment customers using rich data, profiles provide real-time insights enriched with behaviors and attributes, and identities connect interactions across channels using the Identity Graph. These elements work together to enable targeted messaging and consistent customer journeys. This section explains how to activate audiences, manage profiles, and map identities to unify data and deliver relevant, timely experiences.
Audiences, Profiles & Identity
Audience Management and Personalization
Learn how to create, manage, and activate audiences using segmentation and enrichment attributes for personalized marketing campaigns.
Profiles: Manage and Optimize Customer Data
Understand how to use profiles, computed attributes, and test profiles to create unified customer views and enhance personalization.
Get Started with Identities
Discover how to manage customer identities using the Identity Graph and tools for cross-channel interaction mapping.
License Usage Dashboard
Monitor your organization’s license usage and engageable profiles using the License Usage Dashboard.