Audiences section-overview

Audiences in Adobe Journey Optimizer help you connect with the right people at the right time by organizing your customers into meaningful groups based on their behaviors, preferences, and characteristics. Whether you’re defining segments, uploading custom lists, or combining data from multiple sources, this feature empowers you to create highly personalized campaigns and journeys. You’ll explore tools for segmentation, methods for activating audiences in real time, and techniques for enriching customer profiles to deliver tailored experiences.

Audiences Overview

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Get Started with Audiences

Learn the fundamentals of audience management, segmentation, and activation within Adobe Journey Optimizer.

Explore Audience Basics

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Create and Manage Audiences

Discover advanced workflows for audience creation, composition, and enrichment, including CSV imports and federated data sources.

Learn How to Create Audiences

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Activate Audiences in Campaigns & Journeys

Understand how to activate audiences and use them effectively within campaigns and journeys for targeted personalization.

Learn Audience Activation

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Leverage Enrichment Attributes

Use enrichment attributes to personalize campaigns and journeys with enhanced audience insights.

Learn About Enrichment Attributes

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