Create audiences section-overview
Creating audiences in Adobe Journey Optimizer empowers you to define, manage, and refine the groups of people you want to target with personalized messaging and experiences. Whether you’re segmenting based on profile attributes like preferences or tracking real-time events like purchases, this feature lets you build dynamic, data-driven audience definitions tailored to your goals. You’ll explore different segmentation methods, from real-time updates to batch processing, and discover flexible evaluation options for keeping your campaigns precise and timely. Plus, you’ll learn how to combine audiences, enrich data, and even import custom groups- giving you all the tools you need to connect with the right people, at the right time.
Create Audiences
Build Segment Definitions in Adobe Journey Optimizer
Learn how to define audience segments, including step-by-step instructions for using attributes, events, and various evaluation methods.
Get Started with Audience Composition
Discover how to create workflows that combine, enrich, and manage existing audiences for personalized campaigns.
How to Import Audiences Using Custom CSV Upload
Find out how to import audiences through CSV files and map attributes to profiles for seamless integration.
Federated Audience Composition
Learn how to enhance audience segmentation by securely integrating data from trusted partners and data warehouses.