Profiles section-overview
Profiles in Adobe Journey Optimizer empower you to create unified views of each customer by combining data from multiple sources, helping you deliver personalized experiences at the right time, through the right channels. Whether you’re ingesting real-time data, mapping identities, or merging datasets, the Profiles feature enables you to transform raw information into actionable insights. Dive deeper into topics like test profiles for journey previews, computed attributes for segmentation, and data management strategies. Each tool builds on the next, providing you with a clear path to optimize customer engagement and streamline your workflows with confidence.
Profiles in Adobe Journey Optimizer
Introduction to Profiles
Learn how to create, manage, and utilize profiles in Adobe Journey Optimizer to enable personalized customer engagement using Real-time Customer Profile.
How to Create Test Profiles
Step-by-step guidance on creating test profiles for journey testing, content previewing, and proofing in Adobe Journey Optimizer.
Work with Computed Attributes
Learn how to create and use computed attributes to enhance customer profiles for segmentation, personalization, and journey optimization.