Campaigns section-overview

Campaigns in Adobe Journey Optimizer empower you to deliver personalized, timely, and impactful messages across channels, helping you engage your audience more effectively. Whether you’re planning a one-time promotional email, automating real-time transactional messages, or orchestrating complex multistep journeys, there’s a campaign type tailored to your needs. This section introduces you to the three main campaign types: Action Campaigns, API Triggered Campaigns, and Orchestrated Campaigns, highlighting their unique strengths and use cases. You’ll also learn about the essential building blocks like permissions, audience setup, and channel configurations, ensuring you have everything in place to create and manage campaigns that resonate with your customers.

Campaigns Overview

icon

Getting Started with Campaigns

Learn the fundamentals of campaigns in Adobe Journey Optimizer, including types, permissions, and prerequisites.

Get started with campaigns

icon

Access & Manage Campaigns

Discover how to access, manage, modify, or archive campaigns, and explore the campaign calendar view.

Learn how to manage campaigns

icon

Action Campaigns

Step-by-step guidance to create, customize, and activate Action campaigns for batch communications.

Explore Action campaigns

icon

API Triggered Campaigns

Comprehensive guidance for developers on creating and managing real-time API-triggered campaigns.

Learn about API-triggered campaigns

icon

Orchestrated Campaigns

Detailed instructions for designing, launching, and managing sophisticated multistep marketing campaigns.

Dive into orchestrated campaigns

recommendation-more-help
b22c9c5d-9208-48f4-b874-1cefb8df4d76