Action campaigns section-overview
Action campaigns in Adobe Journey Optimizer empower you to deliver timely, targeted messages for batch communications like promotions, updates, or legal notices. Designed for flexibility, these campaigns let you define properties, choose communication channels, optimize content, set audiences, schedule delivery, and activate campaigns with ease. Whether you’re crafting multilingual content, testing variations, or prioritizing urgent notifications, each step builds toward creating impactful and personalized outreach. This section breaks down the process into manageable steps, guiding you from planning to execution, so you can confidently design campaigns that resonate with your audience and drive results.
Action Campaigns Resources
Create an Action campaign
Learn how to create and manage Action campaigns, including properties, actions, audience, scheduling, and activation.
Define Action Campaign Properties
Step-by-step instructions for defining campaign properties like naming, tags, and access labels.
Configure Campaign Actions
Guide to setting up campaign actions, including channel selection, optimization, and multilingual content.
Leverage Message Optimization
Use targeting and experimentation to maximize engagement and create personalized campaigns.
Edit Campaign Content
Design, test, and configure content for your Action campaigns across multiple channels.
Define Campaign Audience
Select the audience and identity type for your campaign, ensuring effective targeting.
Additional Resources
- Schedule the Action Campaign - Configure start and end dates, frequency, and channel-specific scheduling for your campaign.
- Review & Activate an Action Campaign - Validate, review, and activate your Action campaign with step-by-step instructions.