Action campaigns section-overview

Action campaigns in Adobe Journey Optimizer empower you to deliver timely, targeted messages for batch communications like promotions, updates, or legal notices. Designed for flexibility, these campaigns let you define properties, choose communication channels, optimize content, set audiences, schedule delivery, and activate campaigns with ease. Whether you’re crafting multilingual content, testing variations, or prioritizing urgent notifications, each step builds toward creating impactful and personalized outreach. This section breaks down the process into manageable steps, guiding you from planning to execution, so you can confidently design campaigns that resonate with your audience and drive results.

Action Campaigns Resources

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Create an Action campaign

Learn how to create and manage Action campaigns, including properties, actions, audience, scheduling, and activation.

Start tutorial

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Define Action Campaign Properties

Step-by-step instructions for defining campaign properties like naming, tags, and access labels.

Learn more

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Configure Campaign Actions

Guide to setting up campaign actions, including channel selection, optimization, and multilingual content.

Explore configuration guide

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Leverage Message Optimization

Use targeting and experimentation to maximize engagement and create personalized campaigns.

Optimize campaigns

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Edit Campaign Content

Design, test, and configure content for your Action campaigns across multiple channels.

Edit content

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Define Campaign Audience

Select the audience and identity type for your campaign, ensuring effective targeting.

Set audience

Additional Resources

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