API triggered campaigns section-overview
API-triggered campaigns in Adobe Journey Optimizer empower you to deliver real-time, personalized messages like purchase confirmations or promotional offers exactly when they’re needed by using REST API calls. Whether you’re sending transactional updates or marketing messages, this feature ensures precise, automated delivery tailored to your audience. You’ll learn how to define campaign properties, configure actions like multilingual content or engagement tracking, and set up audiences with identity types. From scheduling to activation and execution, each step builds toward seamless, impactful communication. With practical guidance and examples, you’ll be ready to create campaigns that connect in the moment.
API Triggered Campaigns
Create and Manage API Triggered Campaigns
Learn how to create, configure, and manage API-triggered campaigns in Adobe Journey Optimizer using REST APIs for real-time messaging.
Define the API-Triggered Campaign Properties
Follow step-by-step instructions to define campaign properties such as naming, tagging, and access limitations for API-triggered campaigns.
Configure the API-Triggered Campaign Action
Learn how to configure actions, select communication channels, optimize message delivery, and enable additional features like rapid delivery mode.
Edit and Personalize API-Triggered Campaign Content
Customize and personalize campaign content using contextual data. Learn to design, test, and configure effective messages.
Define the API-Triggered Campaign Audience
Set up the campaign audience by selecting profiles, configuring identity types, and enabling automatic profile creation during execution.
Schedule an API-Triggered Campaign
Learn how to set start and end times for API-triggered campaigns to ensure timely and effective message delivery.
Additional Resources
- Review & Activate API-Triggered Campaigns - Perform configuration checks, resolve errors, activate campaigns, and monitor their performance with detailed reporting.
- Execute an API-Triggered Campaign - Learn how to retrieve the cURL request, build the payload, and trigger API-triggered campaigns effectively in Adobe Journey Optimizer.