API triggered campaigns section-overview

API-triggered campaigns in Adobe Journey Optimizer empower you to deliver real-time, personalized messages like purchase confirmations or promotional offers exactly when they’re needed by using REST API calls. Whether you’re sending transactional updates or marketing messages, this feature ensures precise, automated delivery tailored to your audience. You’ll learn how to define campaign properties, configure actions like multilingual content or engagement tracking, and set up audiences with identity types. From scheduling to activation and execution, each step builds toward seamless, impactful communication. With practical guidance and examples, you’ll be ready to create campaigns that connect in the moment.

API Triggered Campaigns

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Create and Manage API Triggered Campaigns

Learn how to create, configure, and manage API-triggered campaigns in Adobe Journey Optimizer using REST APIs for real-time messaging.

Get started with API Triggered Campaigns

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Define the API-Triggered Campaign Properties

Follow step-by-step instructions to define campaign properties such as naming, tagging, and access limitations for API-triggered campaigns.

Define campaign properties

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Configure the API-Triggered Campaign Action

Learn how to configure actions, select communication channels, optimize message delivery, and enable additional features like rapid delivery mode.

Configure campaign actions

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Edit and Personalize API-Triggered Campaign Content

Customize and personalize campaign content using contextual data. Learn to design, test, and configure effective messages.

Edit and personalize content

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Define the API-Triggered Campaign Audience

Set up the campaign audience by selecting profiles, configuring identity types, and enabling automatic profile creation during execution.

Define campaign audiences

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Schedule an API-Triggered Campaign

Learn how to set start and end times for API-triggered campaigns to ensure timely and effective message delivery.

Schedule your campaign

Additional Resources

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