DocumentationJourney OptimizerJourney Optimizer Guide

Configure the API triggered campaign action api-action

Last update: Fri Aug 08 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Use the Actions tab to select a channel configuration for your message and configure additional settings such as tracking, content experiment, or multilingual content.

  1. Choose the channel.

    Navigate to the Actions tab, click the Add action button and select the communication channel.

    note note
    NOTE
    Available channels vary based on your licensing model and add-ons.
    For API triggered campaigns, only Email, SMS, and Push notification channels are available.

  2. Select a channel configuration

    A configuration is defined by a System Administrator. It contains all the technical parameters for sending the message, such as header parameters, subdomain, mobile apps, etc. Learn how to set up channel configurations

  3. Leverage Optimization

    Use the Message Optimization section to run content experiments, leverage targeting rules, or use advanced combinations of both experimentation and targeting. These different options and the steps to follow are detailed in this section: Optimization in campaigns.

  4. Add multilingual content

    Use the Languages section to create content in multiple languages within your campaign. To do so, click the Add languages button and select the desired Language settings. Detailed information on how to set up and use multilingual capabilities are available in this section: Get started with multilingual content

Additional settings are available depending on the selected communication channel. Expand the sections below for more information.

Apply capping rules (Email, Push, SMS)
In the Business rules drop-down list, select a rule set to apply capping rules to your campaign. Leveraging channel rule sets allows you you to set frequency capping by communication type to prevent overloading customers with similar messages. Learn how to work with rule sets
Track engagement (Email, SMS).
Use the Action tracking section to track how your recipients react to your email or SMS deliveries. Tracking results are accessible from the campaign report once the campaign has been executed. Learn more about campaign reports
Enable Rapid delivery mode (Push).
Rapid delivery mode is a Journey Optimizer add-on that allows very fast push message sending in large volumes though campaigns. Rapid delivery is used when delay in message delivery is business-critical, when you want to send an urgent push alert on mobile phones, for example a breaking news to users who have installed your news channel app. For more information on performances when using Rapid delivery mode, refer to Adobe Journey Optimizer product description.

Next steps next

Once your campaign configuration and content are ready, you can design its content. Learn more

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