Orchestrated campaigns section-overview

Orchestrated campaigns in Adobe Journey Optimizer empower you to design and execute sophisticated, multi-step marketing campaigns that deliver the right message to the right audience at scale. Unlike real-time journeys, these batch campaigns process audience segments and profiles together, making them ideal for scheduled, data-driven marketing initiatives. You’ll explore how activities like audience segmentation, transitions, and worktables work together to create seamless workflows. Along the way, you’ll learn how Orchestrated campaigns differ from journeys, configure data for personalization, build and launch campaigns, and optimize performance, all with an intuitive visual canvas. Get ready to take your marketing automation to the next level!

Orchestrated Campaigns Overview

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Introduction to Orchestrated Campaigns

Learn about the core capabilities, components, and distinctions of Orchestrated campaigns in Adobe Journey Optimizer.

Get started with Orchestrated campaigns

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Guardrails and Limitations

Understand the constraints and limitations to consider when using Orchestrated campaigns.

View guardrails and limitations

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Data Configuration for Orchestrated Campaigns

Configure relational schemas, datasets, and channels to ensure data readiness for Orchestrated campaigns.

Explore data configuration

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Launch and Manage Orchestrated Campaigns

A step-by-step guide to creating, orchestrating, monitoring, and analyzing your first Orchestrated campaign.

Learn how to launch campaigns

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Query the Database for Orchestrated Campaigns

Master database querying to effectively target, segment, and retarget audiences in Orchestrated campaigns.

Learn about database querying

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Comprehensive Guide to Campaign Activities

Discover the targeting, channel, and flow control activities available for designing Orchestrated campaigns.

Explore campaign activities

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