Orchestrated campaigns section-overview
Orchestrated campaigns in Adobe Journey Optimizer empower you to design and execute sophisticated, multi-step marketing campaigns that deliver the right message to the right audience at scale. Unlike real-time journeys, these batch campaigns process audience segments and profiles together, making them ideal for scheduled, data-driven marketing initiatives. You’ll explore how activities like audience segmentation, transitions, and worktables work together to create seamless workflows. Along the way, you’ll learn how Orchestrated campaigns differ from journeys, configure data for personalization, build and launch campaigns, and optimize performance, all with an intuitive visual canvas. Get ready to take your marketing automation to the next level!
Orchestrated Campaigns Overview
Introduction to Orchestrated Campaigns
Learn about the core capabilities, components, and distinctions of Orchestrated campaigns in Adobe Journey Optimizer.
Guardrails and Limitations
Understand the constraints and limitations to consider when using Orchestrated campaigns.
Data Configuration for Orchestrated Campaigns
Configure model-based schemas, datasets, and channels to ensure data readiness for Orchestrated campaigns.
Launch and Manage Orchestrated Campaigns
A step-by-step guide to creating, orchestrating, monitoring, and analyzing your first Orchestrated campaign.
Query the Database for Orchestrated Campaigns
Master database querying to effectively target, segment, and retarget audiences in Orchestrated campaigns.
Comprehensive Guide to Campaign Activities
Discover the targeting, channel, and flow control activities available for designing Orchestrated campaigns.
Additional Resources
- Frequently Asked Questions - Explore Frequently Asked Questions (FAQ) about Adobe Journey Optimizer Orchestrated campaigns.