Orchestrated campaigns activities section-overview
Orchestrated campaign activities in Adobe Journey Optimizer empower you to design seamless, data-driven marketing journeys that connect with your audience at the right time and through the right channels. By combining targeting, channel, and flow control activities, you can define precise audience segments, personalize messages, and automate complex workflows. Whether you’re building audiences, synchronizing campaign branches, or adding delays for perfect timing, these activities work together to streamline your campaign execution. With tools like Enrichment for data enhancement or Split for audience segmentation, you’ll have a flexible toolkit to create meaningful, impactful customer experiences.
Orchestrated Campaign Activities
Work with Orchestrated Campaign Activities
Learn about targeting, channel, and flow control activities to design and execute orchestrated campaigns.
Using the AND-join Activity
Synchronize multiple execution branches by ensuring preceding tasks are completed before continuing.
Build Audience Activity
Define and configure audience segments for your campaigns using the Build audience activity.
Change Dimension Activity
Enhance targeting by shifting between data entities within your campaign.
Channel Activities
Set up email, SMS, push notifications, and direct mail for cross-channel orchestration.
Combine Activity
Segment inbound populations by combining, excluding, or intersecting data.
Additional Resources
- Deduplication Activity - Remove duplicate records from inbound data to ensure clean targeting.
- Enrichment Activity - Enhance audience data with additional attributes for better segmentation and personalization.
- Fork Activity - Enable parallel execution of multiple activities with the Fork activity.
- Read Audience Activity - Retrieve, refine, and reuse existing audiences for your campaigns.
- Reconciliation Activity - Match external or unidentified data with existing resources for accurate targeting.
- Save Audience Activity - Create or update reusable audiences for future targeting.
- Split Activity - Segment populations into subsets using filters or population size.
- Wait Activity - Introduce delays between activities for better timing and relevance.