Query the database section-overview

Discover how to unlock the full potential of your audience data with Adobe Journey Optimizer’s powerful database querying tools. Whether you’re defining precise audience segments, customizing rules for dynamic campaigns, or creating retargeting strategies based on real-time feedback, this section guides you through it all. You’ll learn to use the Rule Builder for intuitive filtering, dive deeper with the Expression Editor for advanced queries, and craft retargeting rules based on user interactions. Each tool is designed to help you transform data into actionable insights, ensuring your marketing campaigns reach the right people at the right time. Let’s get started!

Query the Database

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Using the Rule Builder for Orchestrated Campaigns

Learn how to create and manage audience targeting and segmentation rules using the Rule Builder in Adobe Journey Optimizer.

Work with the rule builder

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How to Build Your First Rule in Adobe Journey Optimizer

Step-by-step tutorial on creating and validating rules for filtering and targeting audiences in orchestrated campaigns.

Build your first rule

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How to Edit Expressions in Adobe Journey Optimizer

Master the Expression Editor to manually define query rules and leverage advanced functions for data manipulation.

Edit expressions

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Building Retargeting Queries in Adobe Journey Optimizer

Create retargeting rules based on delivery feedback and user interaction data for orchestrated campaigns.

Learn about retargeting

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