Decision capabilities section-overview

The decision capabilities in Journey Optimizer empower you to deliver the best offers and personalized experiences to your customers across all touchpoints, at precisely the right moments. These capabilities simplify personalization through a centralized catalog of marketing offers and an advanced decision engine, which uses rules and ranking criteria to deliver the most relevant content for each individual.

Decision Capabilities Overview

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Introduction to Decision Capabilities

Learn about the tools and features in Adobe Journey Optimizer that enable personalized marketing through centralized offer management and advanced decision engines.

Get started with decision capabilities

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Decisioning in Adobe Journey Optimizer

Explore how to create, manage, and optimize personalized content delivery using Decisioning features, including decision rules, strategies, and AI-driven ranking methods.

Learn more about Decisioning

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Decision Management in Adobe Journey Optimizer

Discover how to create, configure, and optimize personalized decisions and offers across multiple channels using Decision Management tools and workflows.

Learn more about Decision Management

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