Decisioning section-overview

Adobe Journey Optimizer’s Decisioning feature empowers you to deliver personalized marketing offers by combining a centralized catalog of decision items with a powerful decision engine. Whether you’re tailoring content for individual audiences or optimizing strategies with AI-powered rankings, Decisioning provides the tools to make data-driven decisions at scale. Dive into the key concepts such as decision items, rules, and policies, and explore how these elements work together to select and prioritize the best content for your campaigns. From managing collections and placements to leveraging Adobe Experience Platform data, this comprehensive guide helps you unlock smarter personalization and drive impactful customer experiences.

Decisioning Features

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Introduction to Decisioning

Learn the fundamentals of Decisioning in Adobe Journey Optimizer, including personalized content delivery and key setup steps.

Get started with Decisioning

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Decisioning Guardrails and Limitations

Understand the constraints and best practices for using Decisioning effectively in Adobe Journey Optimizer.

Learn about guardrails

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API Reference: Delivering Offers

Explore how to deliver offers using the Code-Based Experience channel with various implementation methods.

View API reference

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Manage Decision Items and Catalogs

Configure and manage decision items, catalogs, and collections to organize and personalize marketing offers.

Manage decision items

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Create Decision Rules

Define decision rules to precisely target audiences using constraints and segmentation tools.

Create decision rules

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Create Rankings with AI Models

Optimize decisioning with ranking methods and AI models to prioritize marketing offers effectively.

Learn about rankings

Additional Resources

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