Decisioning section-overview
Adobe Journey Optimizer’s Decisioning feature empowers you to deliver personalized marketing offers by combining a centralized catalog of decision items with a powerful decision engine. Whether you’re tailoring content for individual audiences or optimizing strategies with AI-powered rankings, Decisioning provides the tools to make data-driven decisions at scale. Dive into the key concepts such as decision items, rules, and policies, and explore how these elements work together to select and prioritize the best content for your campaigns. From managing collections and placements to leveraging Adobe Experience Platform data, this comprehensive guide helps you unlock smarter personalization and drive impactful customer experiences.
Decisioning Features
Introduction to Decisioning
Learn the fundamentals of Decisioning in Adobe Journey Optimizer, including personalized content delivery and key setup steps.
Decisioning Guardrails and Limitations
Understand the constraints and best practices for using Decisioning effectively in Adobe Journey Optimizer.
API Reference: Delivering Offers
Explore how to deliver offers using the Code-Based Experience channel with various implementation methods.
Manage Decision Items and Catalogs
Configure and manage decision items, catalogs, and collections to organize and personalize marketing offers.
Create Decision Rules
Define decision rules to precisely target audiences using constraints and segmentation tools.
Create Rankings with AI Models
Optimize decisioning with ranking methods and AI models to prioritize marketing offers effectively.
Additional Resources
- Create Email Placements - Learn how to create placements for email campaigns to showcase decision items effectively.
- Use Adobe Experience Platform Data - Integrate Adobe Experience Platform data to enrich decision rules and ranking formulas.
- Create Selection Strategies - Build reusable selection strategies to determine offer delivery using ranking methods and constraints.
- Create Decision Policies - Configure decision policies to dynamically personalize content for audience profiles.
- Report on Decisioning - Monitor Decisioning KPIs and create custom reporting dashboards with Customer Journey Analytics.
- Decisioning Use Cases - Learn how to implement decision strategies for code-based experiences and content experiments.