Use Adobe Experience Platform data section-overview

Adobe Journey Optimizer gives you the power to make smarter, faster decisions by tapping into the rich data of Adobe Experience Platform. This section shows you how to use context data and external datasets to enhance your decision rules and ranking formulas, helping you deliver more personalized and impactful customer experiences. You’ll learn how to define and integrate data, enable dataset lookups, and apply them dynamically to decision logic. Whether you’re structuring real-time decisions or prioritizing offers, these tools help you make every interaction count. Dive in to see how these components work together to optimize your customer journeys.

Use Adobe Experience Platform Data

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Leverage Context Data in Decisioning

Learn how to integrate context data from Adobe Experience Platform into Adobe Journey Optimizer Decisioning. Includes step-by-step guidance for defining schemas, creating datastreams, and enabling data for decision rules and ranking formulas.

Explore How to Leverage Context Data

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Using Adobe Experience Platform Data for Decisioning

Discover how to use Adobe Experience Platform datasets for enriching decision logic in Adobe Journey Optimizer. Covers guardrails, enabling datasets, and applying data in decision rules and ranking formulas.

Learn How to Use AEP Data for Decisioning

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