Decision management section-overview
Decision Management in Adobe Journey Optimizer empowers you to deliver the right offer to the right audience at the perfect moment. By combining tools for creating personalized offers, ranking them intelligently using AI or custom rules, and analyzing real-time feedback, you can craft seamless, data-driven customer experiences across channels. This section guides you through building foundational components like placements and decision rules, integrating context and event data for precise targeting, and leveraging APIs for advanced workflows. Whether you’re designing email campaigns or optimizing web interactions, you’ll gain actionable insights and strategies to elevate your decisioning capabilities.
Decision Management Features
Getting Started with Decision Management
Learn the fundamentals of Decision Management, including components, workflows, and personalized offer creation.
Create and Manage Decisioning Components
Discover how to build placements, decision rules, and collection qualifiers for effective decisioning workflows.
Create and Optimize Rankings
Learn to rank offers using formulas and AI models to optimize customer engagement and decision outcomes.
Create and Manage Offers
Step-by-step guidance for creating personalized offers, fallback options, and collections in Adobe Journey Optimizer.
Create and Manage Decisions
Learn to configure, rank, and simulate decisions for personalized offer delivery using the Offer Decision Engine.
Using Batch Decisioning
Deliver offer decisions to Adobe Experience Platform audiences with batch decisioning workflows.
Additional Resources
- Event Data Collection and Configuration - Understand how to collect and process event data for reporting, frequency capping, and AI model building.
- Using Context Data in Decision Management - Learn how to use context data with Decisioning APIs for personalization and eligibility rules.
- Create Decision Management Reports - Leverage Decision Management datasets and schemas for insights and reporting in Adobe Experience Platform.
- Export Offer Catalogs and Datasets - Export offer catalogs and datasets to Adobe Experience Platform for decision management workflows.
- API Reference for Decision Management - Integrate and leverage APIs for decision management and personalized offer delivery in Adobe Journey Optimizer.