Decision management section-overview

Decision Management in Adobe Journey Optimizer empowers you to deliver the right offer to the right audience at the perfect moment. By combining tools for creating personalized offers, ranking them intelligently using AI or custom rules, and analyzing real-time feedback, you can craft seamless, data-driven customer experiences across channels. This section guides you through building foundational components like placements and decision rules, integrating context and event data for precise targeting, and leveraging APIs for advanced workflows. Whether you’re designing email campaigns or optimizing web interactions, you’ll gain actionable insights and strategies to elevate your decisioning capabilities.

Decision Management Features

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Getting Started with Decision Management

Learn the fundamentals of Decision Management, including components, workflows, and personalized offer creation.

Start Learning

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Create and Manage Decisioning Components

Discover how to build placements, decision rules, and collection qualifiers for effective decisioning workflows.

Learn More

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Create and Optimize Rankings

Learn to rank offers using formulas and AI models to optimize customer engagement and decision outcomes.

Explore Rankings

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Create and Manage Offers

Step-by-step guidance for creating personalized offers, fallback options, and collections in Adobe Journey Optimizer.

Get Started

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Create and Manage Decisions

Learn to configure, rank, and simulate decisions for personalized offer delivery using the Offer Decision Engine.

Start Configuring

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Using Batch Decisioning

Deliver offer decisions to Adobe Experience Platform audiences with batch decisioning workflows.

Learn Batch Decisioning

Additional Resources

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