Create & manage offers section-overview
The ‘Create & Manage Offers’ section in Adobe Journey Optimizer empowers you to craft tailored, impactful offers that reach the right audience at the right time. Whether you’re creating personalized offers, fallback options for broader appeal, or organizing your offers into dynamic or static collections for seamless management, this section provides clear, actionable guidance. You’ll learn how to optimize your offers through strategic configurations like placements, constraints, and priorities, ensuring every interaction is meaningful. Dive in to discover how these components work together to help you deliver smarter, more engaging experiences for your customers.
Create & Manage Offers
Configure Offers in Adobe Journey Optimizer
Learn how to create personalized offers, configure representations, and define constraints to optimize delivery and targeting.
How to Create Fallback Offers
Step-by-step tutorial on creating fallback offers for customers not eligible for personalized offers.
How to Create and Manage Offer Collections
Organize offers in Adobe Journey Optimizer using dynamic and static collections with detailed step-by-step instructions.